巨量千川平台服务协议

巨量千川平台服务协议

更新时间：2025年【12 】月【22】日
生效时间：2026年【1 】月【1】日

作为巨量千川平台的运营者（以下简称“我们”或“本公司”），我们真诚欢迎您使用巨量千川平台提供的服务！ 在您自行注册或基于授权注册巨量千川平台账户之前，请务必审慎阅读、充分理解《巨量千川平台服务协议》（“本协议”）各条款内容，特别是免除、限制本公司义务或责任，或加重您的义务或责任的条款。如您同意本协议，或以实际登录、访问和使用巨量千川平台服务的行为表明您的同意，则意味着您确认受本协议约束，且您的确认效力及于授权您注册巨量千川平台账户的主体。为遵守适用法律法规或优化产品与服务之目的，巨量千川有权在必要时对本协议进行更新，并经在巨量千川平台公示后生效。如您不同意更新内容，应停止使用本平台服务。如您继续使用本平台服务，则视为您已充分理解并同意更新内容。如您对修改后的协议内容存有异议的，请立即停止登录或使用巨量千川平台及相关服务。

第一条定义
1.1 本协议
“本协议”指您与本公司之间就您注册、登录、使用（以下统称“使用”）巨量千川平台和巨量千川平台服务所订立的协议。
1.2 巨量千川平台
“巨量千川平台”指由本公司合法运营的平台，域名包括但不限于 https://qianchuan.jinritemai.com/，https://business.oceanengine.com/和 https://www.shoppingads.cn/，入口包括PC页面、抖店app内的巨量千川入口、抖音app内的小店随心推、巨量引擎app内的巨量千川入口。
1.3 抖店平台
“抖店平台”指由上海格物致品网络科技有限公司及其关联公司所运营的，为商家提供互联网信息技术服务的电商平台，商家入驻平台后，通过平台的技术服务向消费者展示并销售商品、提供服务。域名包括但不限于jinritemai.com。
1.4 巨量百应平台
“巨量百应平台”指上海格物致品网络科技有限公司及其关联公司运营的综合技术服务平台，为达人、服务商提供各项技术服务，包括但不限于账号管理、数据处理（包括查询、统计或分析等）和运营提效服务，域名包括但不限于：buyin.jinritemai.com。
1.5 精选联盟平台
"精选联盟平台"指上海格物致品网络科技有限公司及其关联公司运营的协助委托人、达人、招商服务商（即招商团长）达成服务合作的信息技术服务平台，精选联盟平台向达人、招商服务商展示委托人拟开展信息分享活动的商品、服务、直播间，向委托人展示达人及商品信息分享相关数据、招商服务商的招商活动等信息，便于委托人、达人、招商服务商达成服务合作。
1.6 媒体平台
“媒体平台”指本公司或本公司关联公司运营的客户端应用程序、网站、小程序，以及其他由合作方运营的网络空间，通过本公司或关联公司提供的技术服务安排其投放库存，在网络页面、呈现位置等资源位展示客户方内容素材、商品与服务，包括但不限于抖音、抖音极速版/lite、西瓜视频、今日头条、头条搜索、今日头条极速版/lite、头条搜索极速版/lite、与穿山甲合作的媒体平台或其他与巨量千川平台合作的媒体平台。
1.7 媒体平台方
“媒体平台方”指媒体平台的运营者，包括但不限于本公司、本公司关联公司和作为资源提供方接入本公司或本公司关联公司技术服务的第三方。
1.8 巨量千川平台服务或本服务
“巨量千川平台服务”或“本服务”指依托巨量千川平台不断更新的技术、系统、软件和应用能力向客户所提供的一系列服务，包括但不限于软件技术服务、账户服务、技术驱动和智能化投放服务、数据分析和监测服务、模型调优服务、智能创意优化服务、数据管理服务、效果分析和跟踪服务等。
1.9 巨量千川账户
“巨量千川账户”指根据本协议约定，在巨量千川平台注册的，用于接受本服务的有效账户。
1.10 营销服务商
“营销服务商”指受客户委托，有权运营客户的巨量千川账户，使用本服务并且直接向本公司或本公司关联公司支付服务费的营销服务提供商。本协议项下营销服务商仅限巨量千川授权合作的营销服务商。
1.11 客户
“客户”，本协议中也称“您”指根据本协议约定注册巨量千川账户，使用本服务并支付服务费的单位或个人。
1.12 关联平台
"关联平台"指本公司关联公司运营的移动客户端和/或网站，包括但不限于今日头条、西瓜视频、抖音、抖音火山版、巨量创意、抖店平台、巨量百应平台、精选联盟平台、抖音超市、供应链管理平台、巨量引擎工作台、巨量引擎方舟平台、巨量云图平台、DOU+平台、巨量星图平台、巨量营销平台、巨量本地推平台等，以及本公司或本公司关联公司提供技术合作的媒体网站或应用程序等。
1.13 服务费
“服务费”指客户或营销服务商向本公司支付的用于使用本服务的费用。
1.14 限制措施
"限制措施"指巨量千川平台根据相关法律法规，服务相关协议与规则，对客户、客户关联公司以及客户巨量千川账户和其关联公司巨量千川账户部分或全部功能采取的限制措施，包括关停/封禁账户；限制注册和开通账户；限制投放，包括限制内容素材、目标、对象和展示等；冻结和扣除账户内资金和权益，包括现金余额、赠款、消返红包、随心推优惠券等；限制参与巨量千川平台和关联平台举办的各类活动；限制资金相关功能，包括充值、转款、交易、退款和授信金额冻结、调减和清零等；其他对本服务相关功能的限制。
1.15 客户方内容素材
“客户方内容素材”指客户自行设计制作，委托第三方设计制作，或取得第三方授权的，或基于本服务相关功能生成的，用于展示客户自己生产或经授权销售/经营的品牌、产品、服务或其他合法宣传对象（包括但不限于直播间、店铺等）的信息内容，或客户提交的关键词信息，包括文字、图片、flash、音频、视频、直播等内容及其中包含的形象、肖像、名称、标识、商标、品牌、音乐、声音、台词、视觉设计等所有组成部分，和落地页本身。
1.16 落地页
“落地页”指客户方内容素材所指向的网页，或客户方内容素材包含的链接所指向的网页，媒体平台用户访问并点击客户方内容素材后可直接触达或重定向到该页面。
1.17 投放标的
“投放标的”指客户使用本服务投放展示的商品、服务或其他任何合法的宣传对象（包括但不限于品牌、直播间等）。
1.18 履约行为
“履约行为”指与客户使用本服务所投放产品、服务相关的经营行为以及投放后链路行为，具体为用户浏览、点击客户方内容素材后，客户和/或客户关联公司、客户关联方向用户提供产品或服务过程中的营销、交易和售后等全部行为。
1.19 巨量引擎工作台
"巨量引擎工作台"，曾用名“巨量纵横”“商务管理平台”，指向巨量引擎账号用户提供全链路商业活动管理经营技术服务支持的综合平台，提供跨账户/分角色查询及配置权限，操作资产及资金，多场景营销，业务平台数据洞察等功能，网址为巨量引擎工作台。
1.20 巨量引擎账号
“巨量引擎账号”指用户使用邮箱、手机号或第三方账号授权方式注册的，用于访问和使用接入巨量引擎账号体系的各业务平台（业务平台名单以巨量引擎工作台公示为准）和识别其用户身份的信息组合。
1.21 服务相关协议与规则
"服务相关协议与规则指本协议，巨量千川平台发布在巨量千川规则中心上的，以及客户在使用特定功能和服务前和服务中以其他方式同意、确认和应遵守的各项协议、规则、规范、通知、政策和公告等内容。
1.22 服务数据
“服务数据”指（1）账号/账户服务相关数据，包括账号/账户信息，账号/账户授予或取得的权限，账户登录、管理、授权、绑定、协作和其他操作相关数据等；（2）计划/订单相关数据，包括服务费结算数据、互动数据、成交数据、投入回报率、转化率等；（3）账户认证和经营资质相关信息、记录与文件；（4）协议相关信息，包括协议文本、签约主体名称、签署情况、有效期等；（5）客户方内容素材相关数据（包括观看量、点赞量、评论量、分享量、加入粉丝团数量等数据），投放关联抖音号主页信息（包括关注量、访问量、主页橱窗访问量等）和商业性使用相关数据（包括商品点击量、商品下单量、商品订单量、商品订单金额等）；（6）客户参加巨量千川平台及其关联平台举办的调研、营销、测试等活动而产生的数据；（7）其他客户使用本服务和使用本服务过程中产生的数据；和（8）巨量千川平台及关联平台对上述数据进行统计、分析和聚合而形成的衍生数据。
1.23 不合理利益
“不合理利益”指客户从本公司获取或即将获取的优惠权益（包括赠款、消返红包、优惠券等），和/或未向本公司支付的服务费，和/或未扣除的返货金额，超出其实际支付服务费的30%，或与整体客户数据均值存在重大偏差时，超出30%或整体客户数据均值的数额，以资源、返货、赠款、消返红包、优惠券等的面额计算。

第二条协议签署、合作事项和政策
2.1 缔约主体
巨量千川账户的认证主体，作为本协议的缔约主体，是就本协议承担相应权利义务关系的主体。
2.2 合作事项
客户委托本公司按照本协议约定为客户提供本协议项下服务，并因此向本公司支付约定的服务费用。
2.3 客户方联系方式
（1）客户法定代表人/经营者，客户在注册巨量引擎账号、巨量千川账户的过程中，和/或使用巨量千川平台、关联平台及本服务过程中以线下或线上方式提交的手机号/邮箱地址（“客户方联系方式”），将被用于记录系统信息，确认客户身份或核实客户意愿，或其他本服务相关目的。本公司有权信赖客户方联系方式发出的陈述、答复或对本协议相关事宜进行的处理（包括转授权）是经客户充分授权的行为，系客户真实意思表示，对客户具有约束力。
（2）巨量千川平台有权自行或授权第三方使用客户方联系方式联系客户，以提供与本服务相关的增值服务（包括咨询、诊断、建议和优化投放等），调研客户体验，发送本服务相关通知、问卷或包含商品或服务推荐的商业信息。如您对此持有异议，请联系客服。
2.4 合作政策
如客户通过客户方联系方式或者通过巨量引擎账号、巨量千川账户等本协议约定的有效方式申请和确认本公司认可的激励政策的（以下简称“激励政策”，包括但不限于政策内容、政策实际执行和保证金等相关内容），客户以前述方式确认的激励政策内容均为客户的真实意思表示，对客户具有法律效力和约束力。如就激励政策另行签订书面协议的，则按照书面协议约定执行。
客户知悉并确认，其通过上述约定方式享受激励权益，或基于客户关联公司的激励政策或其他方式享受激励权益的，该等权益的资源类型、使用期限要求、适用场景和范围、计算标准、计算方式、结算流程、权益追回、扣除等相关规则，均以前述客户确认的和/或客户关联公司确认的激励政策、或其他方式项下平台公示的激励政策为准。

第三条服务申请、审批与开通
3.1 服务开通申请
客户可自行或授权其营销服务商进行巨量千川账户的注册和认证。客户或客户授权的第三方应当根据巨量千川平台要求，提交本服务开通申请（“服务申请”），完成必要的线上流程和根据具体情形提供相应申请文件（包括但不限于认证文件、授权文件、陈述与保证文件、担保函）。
3.2 服务审批与开通
（1）基于相关法律法规、政策和巨量千川平台经营策略的要求，巨量千川平台有权对服务申请进行审批，以决定一个自然人或组织是否有资格注册巨量千川账户，或是否接受客户开通和使用本服务的申请。为优化投放生态，鼓励合理投放，巨量千川平台有权基于客户的投放成熟度、账户使用率、投放表现和经营表现等因素，为每个主体可注册和使用的巨量千川账户数量设置限制。如客户在申请入驻抖店平台同时申请注册巨量千川账户，经巨量千川平台审批通过后，巨量千川账户将在客户首次通过抖店平台、巨量百应平台或抖音电商罗盘提供的入口访问本服务页面时开通。
（2）客户成功注册巨量千川账户并开通本服务后，在使用本服务过程中，仍可能被要求提供额外文件，巨量千川平台将审核该等文件和客户方内容素材；审核通过，且客户如约支付服务费以及其他相关费用（如有）后，客户方可按照本协议约定，使用本服务。
（3）客户认可并同意，为便于客户了解和获取巨量千川平台不时发布的资讯和权益，在客户开通巨量千川账户时，同意关注巨量千川官方抖音号，客户可自行选择取消关注。

第四条平台服务范围与方式
4.1 账号和账户相关服务
巨量千川平台有权基于法律法规或政策变化、业务调整、账号管理需求和巨量千川平台账户与其他关联平台账户的关系，制定并不时更新账户注册和管理相关规则，客户同意在使用本服务过程中遵守上述规则。
4.1.1 账户注册及账户安全
（1）客户理解并承诺，所设置的账户不得违反国家法律法规及平台规则，不得实施任何侵害国家利益、损害其他公民合法权益，有害社会道德风尚的行为，账户名称、头像和简介等注册信息及其他信息中不得出现违法和不良信息，未经他人许可不得使用他人名义（包括但不限于冒用他人姓名、名称、字号、头像等足以让人引起混淆的方式）开设账户，不得恶意注册账户（包括但不限于频繁注册、批量注册账户等行为）。本公司有权对您提交的信息进行审核。
（2）客户应妥善保管自己的登录账号和密码（“登录信息”）并确保账户安全性，不应将登录信息或巨量千川账户内相关资源分享、转卖、出租或出借给第三方。在丢失账户或遗忘密码时，您可遵照平台的申诉途径及时申诉请求找回账户或密码。您理解并认可，平台在受理登录信息变更或找回申请时，将根据系统记录对申请单内提供的信息与文件进行核验，并不对申请人是否为账户有权使用者进行核验或识别。当您使用完毕后，应安全退出。如因您保管不当等自身原因或其他不可抗力因素导致遭受盗号或密码丢失，您将自行承担相应责任。
（3）巨量千川平台仅根据客户的登录信息判断客户身份，并推定任何使用登录信息登录、访问和操作巨量千川账户的人是客户本人或已获得客户授权。您应当为登录、访问和操作您账户的活动和行为（包括但不限于在线签署/确认协议、配置和操作账户等）承担全部法律责任。
（4）如发生包括但不限于登录信息泄露、被盗用、客户自行登录账户后将操作页面置于不安全环境等情形，导致任何非客户本人进行的账户使用或误操作（“不安全操作”），客户应自行承担相应的法律后果。客户如获悉任何非法使用巨量千川账户或存在安全漏洞的情况，应立即通知本公司，客户应自行承担未及时通知而造成的损失。
如客户违反本条约定，巨量千川平台有权对客户的巨量千川账户采取限制措施或终止部分或全部服务。客户进一步认可并同意，不安全操作如包含投放行为且巨量千川平台已依据投放计划或订单设置和相应规则提供服务，巨量千川平台有权收取基于不安全操作而产生的服务费，无义务退还。
（5）为了保障账户的安全性和客户的合法权益，巨量千川平台有权要求客户在登录一段期间内不活跃的巨量千川账户之前，完成登录身份验证。
（6）在需要终止使用平台账户服务时，您可以申请关闭或注销您的账户，经确认符合关闭或注销条件后将予以关闭和注销。注销账户后，您仍应对您在注销账户前且使用平台服务期间的行为承担相应责任。注销成功后，账户记录、功能等将无法恢复或提供。
4.1.2 账户复制
如您在巨量千川平台进行账户复制相关操作的，所复制出的账户将复用当前账户（被复制账户）主体资质、账户头像等信息；您需对于被复制账户相关操作行为的后果承担责任，您应当遵守巨量千川账户多开确认函的约束。
4.1.3 巨量引擎账号与巨量引擎工作台相关条款 就使用巨量引擎账号访问和使用巨量千川平台的行为，客户理解并同意遵守《巨量引擎账号用户协议》、《巨量引擎隐私政策》及《巨量引擎工作台账户管理服务协议》，接受巨量引擎工作台为巨量引擎账号提供的各项服务。客户认可并同意：
（1）同一巨量引擎账号下的业务平台账户，将与巨量引擎工作台账户自动绑定。
（2）客户可使用该巨量引擎账号登录巨量引擎工作台，获取巨量引擎工作台提供的各项服务，访问和操作该巨量引擎账号已获授权的业务平台账户。
（3）如客户的巨量千川账户存在绑定的抖店平台账户，客户的巨量千川账户将与抖店平台账户同一巨量引擎账号下的巨量引擎工作台账户之间实现自动授权绑定，通过授权绑定，客户授权该巨量引擎工作台账户管理和操作其巨量千川账户，包括但不限于操作投放、设定协作者权限和资金充值。
（4）如客户的巨量千川账户存在绑定的抖店平台账户，且该抖店平台账户已完成人店一体绑定，客户授权该抖店平台账户完成人店一体绑定的抖音号可通过登录巨量引擎工作台对其巨量千川账户进行管理和操作；如客户曾作为巨量百应平台的达人或机构角色，通过巨量百应平台入口申请开通巨量千川账户，并根据页面提示使用抖音号完成授权绑定，客户授权该抖音号通过登录巨量引擎工作台对其巨量千川账户进行管理和操作，但是该等抖音号无法使用协作者管理功能。
（5）未与客户巨量千川账户绑定的其他巨量引擎工作台账户，也可以发起对其巨量千川账户的授权绑定，客户可通过巨量千川平台同意或拒绝授权绑定申请。
（6）授权绑定完成后，如巨量引擎工作台平台账户的认证主体与客户的巨量千川账户认证主体不一致，客户应就巨量引擎工作台平台账户对巨量千川账户的管理和操作行为承担责任。
（7）当您合作巨量引擎旗下各营销服务平台，如巨量千川平台、飞鱼CRM等平台时，您需要先创建一个巨量引擎账号。登录该账户才可进一步创建相应平台的业务账户。 您应遵守各营销服务平台自身的用户协议及隐私政策等其他协议条款的规定，并同样适用本协议中的相关条款。
4.1.4 便捷开户
（1）为了简化您使用本平台及关联平台(包括但不限于巨量营销、巨量本地推、巨量星图、DOU+等)的申请及开通，您同意您可通过部分关联平台提供的入口，申请注册巨量千川账户并授权巨量千川平台使用您向关联平台提交的主体信息、资质信息、银行账户验证信息和主体身份核验信息(“主体资质”)，以简化服务申请审批与开通流程。同时，当您申请开通关联平台账户时，我们可根据您的意愿将您在巨量千川平台开户时向我们提供的主体资质提供给关联平台用于账户申请及开通。
（2）如客户已在抖店平台开设有店铺（“抖店店铺”），则客户被视作“商家”角色，客户开通巨量千川账户时，巨量千川平台有权获取和审核其抖店店铺认证主体信息、资质信息和银行账户验证信息，并以抖店店铺的认证主体作为巨量千川账户的认证主体开通巨量千川账户。该等客户的巨量千川账户将被视作“商家”角色。巨量千川账户将与抖店店铺、抖店店铺通过人店一体功能已绑定的或未来绑定的官方抖音号（“店铺抖音号”）完成授权绑定，基于该等授权绑定，客户或取得客户授权的第三方可通过抖店店铺账户和店铺抖音号访问和操作巨量千川账户，也可通过巨量千川账户查看抖店店铺和店铺抖音号相关数据，或通过抖店店铺账户和店铺抖音号查看巨量千川账户相关数据。如抖店店铺与店铺抖音号解除人店一体绑定，原店铺抖音号与巨量千川账户的绑定关系也将随之解除，但解除之前基于该等授权绑定而获取的相关数据和已发布的投放计划不受影响。
（3）如客户已经在巨量百应平台注册并认证为“达人”或者“机构”角色，在开通巨量千川账户时，巨量千川平台有权获取和审核其在巨量百应的账户主体信息、资质信息和银行账户验证信息，并以巨量百应的认证主体作为巨量千川账户的认证主体开通巨量千川账户。该等客户的巨量千川账户将被视作“电商达人”或“机构”角色。客户理解并同意，巨量千川账户将与巨量百应账户完成绑定，基于该等授权绑定，客户或取得客户授权的第三方可通过巨量百应账户访问和操作巨量千川账户，也可通过巨量千川账户查看巨量百应账户的相关数据。
（4）如客户并非抖店平台商家、巨量百应平台入驻达人或机构，客户通过抖音号开通巨量千川账户时，应授权巨量千川平台获取该抖音号的认证主体信息。客户理解并同意，巨量千川账户将与抖音号完成绑定，基于该等授权绑定，客户或取得授权的第三方可通过抖音号访问和操作巨量千川账户，也可通过巨量千川账户查看抖音号的相关数据。
（5）除非另有书面约定，客户认可并同意店铺认证主体信息/巨量百应认证主体信息与巨量千川账户认证主体信息一致是开通和使用巨量千川账户的前提，巨量千川平台有权在识别到不一致情形时，对巨量千川账户进行管控，管控措施包括但不限于限制措施、修复主体信息展示异常、要求重新上传相关资质。
4.1.5 官方抖音号授权
（1）当客户为商家角色时，客户已有的或未来拥有的店铺抖音号，默认成为其自行注册的首个巨量千川账户的“官方抖音号”。其他场景下，客户或客户授权的营销服务商注册巨量千川账户时使用的抖音号，将成为该账户的官方抖音号。客户也可在服务相关协议与规则允许的范围内，操作一个符合条件的抖音号与巨量千川账户建立“官方授权”关系，成为该巨量千川账户的“官方抖音号”。基于官方授权，官方抖音号有权登录、访问、操作和注销该巨量千川账户，巨量千川账户也取得如下所述授权。
（2）操作与协议签署权限。基于官方授权，巨量千川账户有权在巨量千川平台代表官方抖音号进行各项操作（包括但不限于使用或授权第三方使用排他性投放产品或服务对官方抖音号进行投放）和同意相关的协议、规范和规则等。
（3）内容素材授权。基于官方授权，客户在使用本服务时，有权使用官方抖音号在“抖音”软件及相关服务上传、发布或传输的内容（包括但不限文字，图片，视频，音频、直播等各种形式的内容及其中包括的音乐、声音、台词、视觉设计、对话等所有组成部分）进行信息网络传播，用于包括但不限于品牌、产品、活动的营销、宣传、推广等商业用途。为避免疑义，客户理解并同意，上述授予的权利包括使用、复制和展示该抖音号拥有或被许可使用并植入内容中的个人形象、肖像、姓名、商标、服务标志、品牌、名称、标识和公司标记（如有）以及任何其他品牌、营销或推广资产、物料、素材等的权利和许可。
（4）数据授权。基于官方授权，客户有权通过巨量千川账户查看官方抖音号在商业性活动中产生的数据，包括短视频/直播的相关数据（包括但不限于观看量、加入粉丝团人数、评论量、分享量等相关聚合维度数据），以及抖音号主页的相关数据（包括但不限于主页内关注数、访问量、主页橱窗访问量），短视频/直播内容如涉及客户的商品的相关数据（包括商品点击量、商品下单量、商品订单量、商品订单金额等数据）以及基于前述数据进行分析的相关转化率等衍生数据。客户知悉并同意，官方授权终止后，本条所述授权内容已被巨量千川用户查看、使用或保存的部分，将继续保留在巨量千川账户内，不必执行任何过滤、屏蔽或删除操作。
4.1.6 巨量百应平台相关授权
（1）如您使用抖音号登录巨量百应平台，且该抖音号已开通巨量千川账户，您授权巨量千川账户与巨量百应平台账号建立绑定关系，您可直接通过巨量百应平台进入巨量千川平台，从而使用巨量千川平台的各项服务和查看本服务相关的数据。
（2）当您为达人或商家时，如您使用抖音号登录巨量百应平台，并点击巨量百应平台提供的巨量千川平台登录入口，以申请开通巨量千川账户，使用巨量千川平台的各项服务和查看本服务相关的数据，您理解并同意，您的上述的操作表明您同意授权巨量百应平台将您用于登录巨量百应平台的抖音号信息共享至巨量千川平台，以便巨量千川平台核验您的身份。您理解并同意，为核验您的身份，确认您是否符合账号开通条件，以及根据您的情况优化为您提供的服务，巨量千川平台还将向抖店平台核实您指定的抖音号是否已绑定正常经营的店铺账号，和/或向精选联盟平台核实您是否完成精选联盟平台相关账户的身份信息认证。如经核验后发现您的抖音号尚未在巨量千川平台上完成注册，您授权巨量千川平台获取您的抖音号信息并生成后续页面操作提示，您应根据提示完成申请开通巨量千川账户操作。
（3）当您为机构时，如您点击巨量百应平台提供的巨量千川平台登录入口，以申请开通巨量千川账户，使用巨量千川平台的各项服务和查看本服务相关的数据，并根据后续页面提示使用符合巨量千川平台约定条件的抖音号（“指定抖音号”）申请以百应机构账户的认证主体名义开通巨量千川账户，您理解并同意，您的上述的操作表明您同意授权巨量百应平台将您的巨量百应账户信息和指定抖音号信息共享至巨量千川平台，以便巨量千川平台核验您的身份。您理解并同意，为核验您的身份，确认您是否符合账号开通条件，以及根据您的情况优化为您提供的服务，巨量千川平台还将向抖店平台核实您的巨量百应账户的认证主体是否已绑定正常经营的店铺账号，和/或您的指定抖音号是否已绑定正常经营的店铺账号，和/或向精选联盟平台核实您的指定抖音号是否完成精选联盟平台相关账户的身份信息认证。如经核验后发现您的指定抖音号符合开通巨量千川账户的条件，您授权巨量千川平台获取您的巨量百应账户信息和指定抖音号信息（包括但不限于头像、昵称信息）并生成后续页面操作提示，您应根据提示完成申请开通巨量千川账户操作。
4.1.7 如客户下单投放的项目资源包中包括巨量星图资源的，为完成巨量星图任务的执行，本公司有权将客户资质信息、下单信息等数据和信息提供至巨量星图平台。
4.2 技术驱动和智能化投放服务
4.2.1 定义和规则
（1）技术驱动和智能化投放服务，指可依据客户创建的投放计划/订单，经平台对客户计划和订单需求等进行分析、监测、整理、处理、模型调优等，根据不断优化的分析和投放模型以及展示规则，以适配的形态在系统优选的媒体平台（包括已接入或未来即将接入的）位置资源上展示客户方内容素材，提升信息的匹配和转化效率，并进一步提供展示后的衍生跟踪服务。
（2）投放规则。本公司和本公司关联公司有权根据经营策略、相关法律法规要求、政策变动、平台风控和生态治理、账户管理需求、用户权益保护和体验、服务与素材质量维护和提升以及服务相关协议与规则，制定并不断更新适用于客户开通本服务之前、客户使用本服务时和客户方内容素材发布后的各项规则（“投放规则”），并将在这些规则的基础上对客户相关资质、账户开通和使用、内容素材、投放标的、投放行为和履约行为等进行审核和治理并对客户、客户关联公司以及客户账户和客户关联公司账户等采取相应处置措施。客户应当在遵守投放规则的前提下使用本服务。
（3）客户理解并同意，投放结果和效果受多种因素影响，包括但不限于投放标的状况、内容素材质量、客户操作、履约行为和外部竞争环境变化，无论采取何种服务方式、投放方式和计费方式，本公司和本公司关联公司均不对客户使用本服务的效果以及客户产品或服务的销量、品牌形象、经营业绩、投资收益等做任何明示或暗示的承诺。
4.2.2 投放服务方式
（1）投放服务包括非竞价投放和竞价投放两种方式，客户应当按照平台提示和指引进行下单和投放操作。客户需仔细阅读并遵守平台下单和投放等相关规则，并对自身的操作行为负责，不得以任何理由否认操作行为的效力。
（2）非竞价投放，包括品牌投放、项目资源包（例如自制节目和特定活动投放）和其他非标资源等投放方式。对于非竞价投放，您同意并确认遵守《非竞价投放产品服务协议》（网址：https://qianchuan.jinritemai.com/rule/content/123513?mappingType=2&pageId=229&spaceId=295&timestamp=1759979745082）的约束，本公司有权按照前述《非竞价投放产品服务协议》的约定提供相应非竞价投放产品服务并进行计费结算等。
（3）竞价投放：当系统判定客户创建的投放计划/订单符合本服务成交条件时，客户方内容素材将根据不断优化的投放模型和投放规则，以独立或聚合形态展示在系统优选的媒体平台及资源位。
（4）部分资源位（如搜索资源位、抖音商城资源位等）要求客户方内容素材与其匹配或关联，为便于客户获取该等类型资源位，客户授权本公司根据具体资源位的属性与特征，适当调整（包括新增、替换、编辑等）不匹配或不关联的客户方内容素材。
（5）如客户通过巨量千川平台进行星选任务的下单或投放的，客户同意遵守《巨量千川-千川星选任务服务协议》（网址：https://qianchuan.jinritemai.com/support/content/182731?pageId=229&spaceId=295&timestamp=1763630052498&visitor_source_app_id=295）的约束。
（6）为了提供更好的服务，巨量千川平台将不断探索以多样化的位置、样式和形态展示客户方内容素材；并为适配展示，对客户方内容素材进行内容或格式上的调整，包括但不限于调整尺寸、格式和展示样式、投放位置和形式、投放方式等，根据服务相关协议与规则或法律法规要求添加锚点、营销组件、标识或标志，剪辑直播间优质片段，智能生成作品和其他作品优化功能等，与其他客户的内容素材聚合展示或者开启全部或部分创意优化功能，具体以平台实际执行为准。
（7）配额机制和限制。为优化平台生态，保障大多数客户稳定使用本服务和进行投放，平台有权根据业务运营情况，对全部或部分计划/订单施加创建/投放配额限制和终止次数限制；或基于投放行为、素材的质量、投放使用情况等，对于投放及相关素材的使用进行一定限制。
（8）平台从收到客户的操作指令到成功执行的过程，可能耗费一定时间，平台将尽商业上的合理努力缩短时间差，但依然受限于现有技术和条件所能达到的现状。客户不应利用该等时间差牟取任何不合理利益。
（9）平台以客户对计划/订单开启或暂停按钮的操作，判断客户的投放意愿，而不以客户方内容素材可见性、商品状态、直播间状态、抖音号授权状态等信息为依据。在客户主动暂停计划/订单之前，平台均视作客户具备使用本服务和投放意愿。
4.3 软件系统相关服务和要求
（1）在使用本服务时，客户应当认真阅读并遵守巨量千川平台通过平台公示、页面展示和其他公开渠道通知的操作规则，谨慎操作。客户应当对客户或客户授权的第三方操作行为负责，不得以任何理由否认操作行为的效力。
（2）便捷登录。为优化访问和登录体验，如客户通过巨量千川平台提供的链接访问接入巨量引擎账号体系的业务平台（“业务平台”），或通过业务平台提供的链接访问巨量千川平台，本公司将识别客户当前登录的巨量引擎账号用于跳转，不再要求客户重复输入登录信息。
4.4 定向能力服务
客户理解并同意，当客户使用平台定向能力时，平台人群画像信息系根据模型预估，因用户人群画像信息不时变化，且相关信息等收集受制于法律法规、用户授权等客观情况，最终投放人群可能与投放时的设置有一定差异；如客户使用人群包定向、排除相关能力，可能出现部分人群包中的人群无法被投放或排除的情况。同时，当客户进行人群包圈选时，应当关注人群包信息是否及时更新，如圈选人群包时选择不更新或特定人群包不支持更新的，使用人群包进行定向时将按照圈选时的人群进行定向。
4.5 预估数据服务
客户理解并同意，本公司可能在部分产品页面上提供预估数据服务，但该等预估数据不构成本公司的任何建议或承诺；该等数据的精准度受限于现有技术和条件所能达到的水平、商品状况、客户操作和外部竞争环境变化，仅供客户参考，客户仍有义务基于自身商业判断而进行决策，并承担决策的后果、责任与风险。
4.6 具体功能模块相关服务条款
（1）如客户使用本服务投放直播间，还应当同意《直播间引流承诺函》。
（2）客户使用成长伙伴模块提供的服务时，包括但不限于访问页面、学习课程、参与成长任务、查看数据或获取其他相关服务，还应当同意《巨量千川成长任务通用规则》。
（3）当客户根据巨量千川平台或关联平台相关指引、规则和协议操作巨量千川账户和配置账户管理权限（包括但不限于授权巨量千川账户与其他平台账户/账号完成绑定，授权其他平台账户/账号获取部分或全部巨量千川平台账户操作权限，授权其他平台账户/账号使用巨量千川账户内数据、素材或资产，或授权巨量千川账户使用其他平台账户/账号内数据、素材或资产）时，巨量千川平台或关联平台展示的提示、说明、规则和相关协议，对客户具有完全法律效力和约束力。客户应当妥善处理任何因前述操作而引发的争议，并使本公司及本公司关联公司免责。
（4）如您通过巨量引擎开放平台授权第三方开发者使用本协议项下服务和进行相关操作的，您确认，相关权限包含对服务相关协议和规则的确认。开发者进行服务相关协议和规则的确认视为您的确认，服务相关协议和规则对您产生法律效力和约束力。
4.7 单项服务相关条款
（1）平台及相关服务中包含巨量千川以各种合法方式获取的信息或信息内容链接，同时也包括巨量千川合法运营的其他单项服务。这些服务在平台可能以单独板块形式存在。巨量千川有权不时地增加、减少或改动这些特别板块的设置及服务。
（2）您可以在平台中开启和使用上述单项服务。某些单项服务可能需要您同时接受就该服务特别制订的协议或者其他约束您与该项服务提供者之间的规则。必要时巨量千川将以醒目的方式提供这些协议、规则供您查阅。一旦您开始使用上述服务，则视为您理解并接受有关单项服务的相关协议、规则的约束。如未标明使用期限、或未标明使用期限为“永久”、“无限期”或“无限制”的，则这些服务的使用期限为自您开始使用该服务至该服务在平台停止提供之日为止。
（3）您在平台中使用第三方提供的软件及相关服务时，除遵守本协议及服务相关协议与规则外，还需要同意并遵守第三方的协议和相关规则。如因第三方软件及相关服务产生的争议、损失或损害，由您自行与第三方解决，本公司及本公司关联公司并不就此而对您或任何第三方承担任何责任。
4.8 其他可用服务与个性化产品方案
（1）客户可通过巨量千川平台查询可获取的服务内容。本服务可能因您所使用的版本为电脑端或移动端，您的手机型号、系统版本、软件应用程序版本，或法律法规要求、本公司运营策略或其他合理考虑，存在差异，客户可使用的功能应以巨量千川平台实际展示为准。
（2）为优化客户体验，本公司将不断探索向不同经营状况、投放经验和生态指标的客户提供差异化的产品方案，如有疑问，可咨询客服。

第五条服务费用
5.1 服务费用
（1）巨量千川平台服务费用，也称“服务费用”，指客户在使用本服务过程中，就使用巨量千川平台提供的服务时，应当按照约定或者平台展示详情向平台支付的服务费用，平台将从您巨量千川账户中按照账户中展示的各项消耗金额收取并扣除。本协议项下服务费用采用预先支付的方式，具体的计费方式以平台展示为准。
（2）本服务费将按照包括但不限于CPC（按点击收费），OCPC（按优化后点击收费）、CPM（按千次展示收费），OCPM（按优化后千次展示收费）等竞价或非竞价计费方式（以非竞价投放产品服务协议约定为准）收取，计费具体详情以产品页面展示为准。竞价计费模式下，在特定点击/展示机会的竞价排序结果产生之时，即开始计费；如竞价排序结果产生时客户的充值金额已不足以足额支付服务费，本公司有权要求客户补缴未支付的金额，和/或对客户的巨量千川账户采取限制措施。
（3）本公司可能根据服务相关协议与规则要求客户为使用本服务预付特定金额（“充值金额”），但是，服务费将根据客户的投放设置（包括出价、ROI目标、预算等）和实际获取的服务来进行程序化计算。
客户理解并确认，从系统收到客户的操作指令到执行投放、用户浏览、点击投放内容素材存在时间差，平台无法准确预估最终投放金额，因此客户设置的投放预算仅为预估投放金额，而非准确、固定的费用标准，最终服务费以客户实际获取的服务和产生的消耗金额为准。本公司将尽最大合理努力按照客户设置的预算或账户余额（如未设置预算）提供对等金额的服务，但受限于当前技术水平，最终实际消耗金额可能超出客户设置的预算金额和账户余额。客户认可并同意，如最终服务费超出预算金额或账户余额的，本公司有权从客户账户中按照实际获取的服务扣减相关费用、要求客户补缴服务费，和/或对客户采取限制措施。
（4）客户预付款和续费的单次充值金额不设上限，最低金额由巨量千川确定并公布，巨量千川有权根据业务需要随时调整并及时告知客户，客户须及时关注平台相关规则与通知等内容。合同期间内，如客户预付的充值金额使用完毕，且无欠付费用，客户有权在遵守服务相关协议与规则的前提下自行选择是否续费，本公司有权自行决定是否接受客户的续费。若预付费使用完毕后客户不再续费，或本公司决定不接受客户的续费，视作双方终止本协议。为了确保持续使用本服务，客户应当及时进行续费，如因客户未及时续费导致本服务暂停或本协议终止，本公司不承担任何责任。
（5）客户对投放计划/订单进行编辑或暂停等操作时，此前已经产生的服务费数据回传需求一定时间。因此，操作指令成功执行前，系统仍可能根据客户操作前设置的计划/订单进行服务提供和投放并收取服务费，从而扣减巨量千川账户内余额，延迟展示在巨量千川平台的数据看板中。
5.2 优惠权益
为更好地提供优质服务，平台将依据服务相关协议与规则，或基于其他情形，向符合条件的客户发放优惠券、赠款、消返红包等优惠权益。客户取得该优惠权益的，均需遵守《巨量千川优惠权益使用规则》及权益发放时附带的具体规则（如有）。
5.3 发票
除非另有书面约定，客户可就已实际产生并支付的服务费，根据平台公布的开票规则，申请开具发票。
5.4 退款
（1）客户可申请对账户内现金部分剩余款项（客户预付款和全部续费的总额扣减已经发生的全部服务费总额以及应扣费用后的余额）进行退款，但需同时满足下列条件：（a）账户内无在投计划/订单；（b）按照平台和本公司要求填写退款申请文件，并就退款相关事宜进行校验和确认；（c）没有任何未处理完毕的事宜，包括但不限于违规赔偿、违约赔偿或投诉纠纷;（d）账户中的非现金部分（包括但不限于赠款、红包、优惠券等）以及授信额度不可退款；（e）本公司有权在核算最终退款金额时，扣减客户账户下存在应向巨量千川或第三方支付的违约金、保证金、费用或赔偿金额等；（f）客户申请退费的金额已经开具过发票的，客户应根据税收相关法律法规配合退回已开具的发票或按照申请退费金额提供《开具红字增值税专用发票信息表》或开具《红字发票信息确认单》；（g）《退款前须知》要求的其他条件。
（2）为对退款金额进行核实和计算，巨量千川平台将在客户提交退款申请后至退款流程完成期间，对客户的巨量千川账户执行临时限制措施。客户可在申请退款时选择是否关户，客户应仔细阅读并同意《退款前须知》，并根据系统和本公司要求提交退款资料。本公司在收到客户退款资料后30个工作日内将退款金额退还到客户指定账户，如有特殊情况需要延期，本公司将告知客户。因客户账户信息错误导致退款不成功的，本公司不承担任何责任。
（3）如因退款事宜引发任何纠纷或导致本公司遭受损失的，客户独立承担责任并赔偿由此给本公司造成的全部损失。
（4）如本公司和本公司关联公司基于受害人举报、司法机关或监管部门通知、风控系统监测或其他第三方线索识别或合理怀疑客户退款的款项存在风险或者问题的，本公司将采取第9.5条约定的相应限制措施，如本公司合理认为可以支持退款的，将限定退款方式（例如仅支持原路返还、不支持退款至第三方等）。
5.5 其他费用相关
（1）客户授权本公司和本公司关联公司有权从客户和客户关联公司的保证金、预付费用、账户余额（包括现金金额和优惠权益）、资金共享钱包余额、与本公司和本公司关联公司依照其他协议约定产生的相关款项中，扣除客户和客户关联公司应当向本公司和本公司关联公司支付、返还或赔偿的相关费用（包括但不限于欠付的服务费用、违约金、赔偿金、欠付的返货金额和配送金额等）或用于补足相关保证金。
（2）如客户在使用本服务的过程中，产生对第三方的给付义务（包括但不限于使用了第三方服务产品，基于不当得利返还或法律法规相关规定而应当向第三方支付的费用），客户授权本公司从客户上述款项中直接扣除相应款项，用于代客户支付至第三方。
（3）如客户已在巨量营销平台和/或巨量本地推平台注册账户，开通相应平台服务并签署相应合作协议，客户可基于巨量千川平台相关指引，申请开通资金共享功能。资金共享功能的开通和使用以客户以线下或线上形式确认的协议、规则和平台页面的通知或公示为准。客户可根据资金共享功能的规则，对资金账户与投放账户进行设置。当客户将用于投放的资金账户（“投放钱包”）与投放账户绑定（包括巨量营销账户、巨量本地推账户和巨量千川账户，以客户实际绑定的投放账户为准）时，表明同意使用投放钱包余额为其绑定的投放账户支付服务费。
（4）除非另有约定，本公司无需为按照本协议享有的权益而向客户支付任何费用。

第六条客户方内容素材
6.1 提交
（1）客户应当以明示或默示方式，线上提交或确认客户方内容素材。客户方内容素材一经提交，未经本公司同意，不可变更。如客户方内容素材在特定规则下可变更，客户应当提前合理期间提交变更后的版本至本公司和/或媒体平台方。本公司有权将客户提交的资质和内容素材等文件和材料提交其他合作方进行审查和审核。
（2）客户方内容素材及其规格、尺寸、格式等应当符合本公司以及媒体平台方的规定。
（3）当客户提交或上传内容素材后，本公司可能基于实际情况对图片等素材进行压缩等处理。同时，本公司将根据法律法规相关要求及平台相应安排进行内容素材、投放数据等信息的存储，但无法确保相关内容永久留存。请客户自行做好相应安排或处理。
6.2 审核
（1）本公司有权审核客户方内容素材。本公司有权根据相关法律法规和服务相关协议与规则制定审核规则。基于规则运行情况，安全、合规和保密性要求，本公司有权自行决定审核规则是否披露和具体披露方案。
（2）本公司的审核范围与审核义务仅限于对客户方内容素材的合法性进行形式审核。如客户方内容素材包含链接，本公司仅从技术角度审核该链接是否可在手机、电脑等终端设备上成功展示和被打开，不负责审核链接指向的内容。
（3）若本公司以及媒体平台方对客户方内容素材和资质等信息的合法性或权利来源存在任何疑问的，客户应当按照本公司以及媒体平台方的要求提供相关证据以充分证明相关内容的合法性和权利来源。
6.3 责任声明
本公司和本公司关联公司的审核和最终投放并不减轻客户对内容素材、相关资质以及投放标的、投放行为、履约行为的真实性、合法性的保证责任。任何因客户方内容素材，客户方相关资质，客户所销售或营销投放的商品与服务交易、投放标的、投放行为、履约行为引起的争议、诉求、纠纷应由客户自行承担全部法律责任，由此导致本公司和/或本公司关联公司受到任何损失的（包括但不限于任何第三方索赔、先行垫付的赔偿款或国家机关处罚等），客户应当足额赔偿。届时，客户不得以内容素材、相关资质经本公司审核、投放或由其他第三方提供而拒绝按照本协议约定承担赔偿责任。
6.4 审核结果
（1）无论客户方内容素材是否已经发布，或是否属于本公司审核责任范围，只要本公司发现或合理怀疑客户，包括但不限于客户方内容素材、资质、投放标的、投放行为、履约行为、与客户投放授权合作的账户、客户/客户相关人员（包括但不限于法定代表人/经营者、高管人员、代言人）以及客户使用平台相关功能和服务等情形：1）处于下线或其他被限制状态的；或2）违反相关法律法规和服务相关协议与规则规定或将很可能导致违法、违规风险，或妨害平台秩序或侵害消费者、用户或第三方权益和体验，或存在违背社会公序良俗情形的；或3）出现违法、负面事件时，或其他不正当行为被报道、被有权机关调查时；或4）出现用户投诉、举报等负向反馈时，本公司有权立即暂停投放并采取相应限制措施，同时有权要求客户赔偿由此给本公司和本公司关联公司造成的全部损失；本公司有权根据前述情形的严重程度保留单方解除本协议的权利。
（2）本公司、抖店平台和/或精选联盟平台将根据抖店平台商品展示或精选联盟平台的商品分享功能相关规则审核包含商品购买链接的客户方内容素材，如审核结果为该商品不可被展示或分享在客户方内容素材中，客户将无权通过精选联盟平台获取佣金。
6.5 审核规则及调整
（1）客户知悉并确认：1）审核规则及审核结果具有时效性，相同资质和内容素材在不同时期的审核结果可能存在差异；2）为保障本服务的整体合规性，客户使用本服务前和使用本服务期间内本公司均有权对客户资质、投放标的、内容素材、投放行为和履约行为等进行审核，包括投前审核、投后巡检、以用户身份或委托第三方点击客户方内容素材或购买商品/服务等方式进行主动核查，并有权基于核查结果对违反法律法规、服务相关协议与规则的内容素材和投放行为采取下线措施和相应限制措施。
（2）同时，本公司有权根据有关法律、法规的变化，国家政策和市场环境的调整以及本公司经营策略和需要不时调整审核规则、行业准入规范、投放规则、服务使用规则、特定行业保证金要求等，调整后的上述规则和要求本公司将会在巨量千川平台以公告形式统一通知、或电子邮件通知或以其他合理方式通知客户。如果客户使用本服务的行为不满足本公司调整后规则和要求，客户应当立即按照调整后的标准进行修改或者补充相关文件并提交本公司审核，或立即停止本服务并书面通知本公司终止本协议，如客户未立即停止使用本服务或者修改、补充后的文件仍不能满足的，对于客户不满足上述调整后的客户方内容素材或投放标的、投放行为等，本公司有权拒绝发布或拒绝继续发布且不予以承担任何责任。
6.6 跨账户素材授权
（1）客户知悉并同意，如客户方内容素材挂载特定商品（该等内容，以下简称“商品营销素材”），客户名下的巨量千川账户，和该商品所属抖店商家名下的巨量千川账户，在投放推商品时，有权使用商品营销素材营销投放同一商品（该等授权，以下简称“跨账户素材授权”）。
（2）客户可通过移除客户方内容素材挂载的商品来终止跨账户素材授权。但是，授权终止或客户方内容素材被删除后，巨量千川平台有权选择对系统和运营成本影响最小的方案处理已授权的客户方内容素材及相关服务数据。
（3）客户理解并同意，为了便于更好的使用平台功能和服务，巨量千川平台其他账户及部分关联平台的账户可向巨量千川平台账户进行素材（包括但不限于图片、视频、巨量星图任务等）及相关信息推送；平台可能对于来源等进行提示以便客户进行识别。客户知悉并同意，相关推送系推送账户的自发行为，平台仅提供技术服务；素材及相关信息推送至客户巨量千川账户不意味着客户有权进行使用或平台对于素材的合法合规性进行任何承诺，客户应自行判断并决策是否对于相关内容进行使用并对于使用的后果承担责任。
当客户使用巨量星图平台账户推送至巨量千川平台账户素材进行本服务使用时，基于优化服务和投放、巨量星图平台与其客户进行结算等目的，巨量星图平台及客户进行素材推送的星图平台账户将获取相应素材的投放数据。

第七条数据
7.1 统计数据
（1）本协议项下的所有数据，包括服务数据、资源位信息等，均由本公司统计。本公司应当以客观、真实的方式生成统计数据。
（2）在本协议合作期间内，以每个投放期间为周期，客户对本服务履行有异议的，应在该投放期结束后5个自然日内以书面形式或电子邮件形式（同时附上相应材料：如网页拷屏等）明确提出。如果客户未能在上述异议期间内以上述书面形式提出异议，则视为客户对本协议项下服务提供及对应费用无异议。
（3）本公司生成的统计数据应当作为双方结算依据。在遵循服务相关协议与规则、本公司公示或以其他方式告知的数据监测和统计规则的前提下，在本公司同意向客户开放监测的服务类型和资源位范围内，客户可委托第三方机构监测和统计数据，但第三方机构的数据统计结果不可作为结算依据。就第三方机构数据监测和统计数据过程中获知的信息，客户与第三方统计机构应当严格保密，不可用于本服务之外目的。客户应当自行实施，或确保第三方机构实施必要的、不低于行业水位的措施与技术手段，以保障数据安全。
7.2 数据权利
（1）数据处理目的
本公司处理数据的目的（“数据处理目的”）包括但不限于：
（a）向客户提供本服务（包括账户、认证、资金、授权管理、审核、咨询、诊断相关服务，投放系统功能，数据分析与洞察相关服务等），产品问题排查与处理，投放违规认定与处理，投放服务分析及优化，记录、评估和提升本服务相关产品与运营状况；
（b）安全合规、风险控制与风控治理、维护公司权益、内部审计和纠纷与争议解决等目的；
（c）协助提升关联平台向客户提供的服务，为客户操作提供便利，或促进客户与营销服务商或本公司和/或本公司关联公司授权的第三方服务商的合作；
（d）应相关法律法规或有权部门要求而处理，如应对合规调查，保护网民权益，提升互联网诚信环境等；
（e）其他提升服务数据的商业价值或履行本协议相关目的。
（2）本公司尊重并依法保护客户针对服务数据可主张的权利。在此前提下，本公司基于数据处理目的生成和记录的服务数据的权利归属于本公司，且为本公司的商业秘密。未经本公司事先书面同意，客户不应将服务数据用于非本协议约定之目的，或以任何形式将服务数据提供给第三方。
（3）在数据处理目的范围内，本公司有权处理服务数据及客户使用本公司关联公司相关产品与服务而产生的数据(“关联数据”)，处理行为包括但不限于：
（a）向本公司关联公司提供服务数据，或从本公司关联公司获取关联数据，将服务数据和关联数据及其处理结果展示在本公司或本公司关联关联公司运营的平台或服务中，展示形式可能为原值，或指数化、区间化、聚合数据等衍生形式；
（b）基于服务数据和关联数据处理结果优化账户、认证、资金、授权管理、审核、咨询、诊断相关服务，投放系统功能，咨询、诊断相关服务，数据分析与洞察相关服务；
（c）向本公司委托的第三方提供服务数据，包括但不限于向服务质量监督和检查服务商提供服务数据，以评估和改善本服务质量，向客户挂接的成长服务提供商提供服务数据，以便成长服务提供商为客户提供账户咨询诊断服务；
（d）向有权部门、专业顾问、律师或提交合法有效投诉的第三方披露。
7.3 数据处理声明
客户理解并同意，本公司提供本服务的宗旨之一，是为客户提供相关产品和服务的营销投放渠道，也为受众人群提供适当的产品和服务展示，本公司不支持任何对受众人群的具体真实身份进行不当挖掘和侵扰的行为。客户承诺不使用反映受众真实身份的、数据主体个人困境相关的或带有偏见和歧视性的个人信息或标签类别，以对个人权利产生侵害或对交易相对人施加不合理的差别待遇。若客户违反本条规定，应当负责赔偿相关行为对本公司、本公司关联公司及数据主体造成的侵害，并承担全部责任。
7.4 数据查询
（1）受限于现有技术和条件所能达到的现状，客户可查询数据的时间周期、字段范围和展现方案，以巨量千川平台实际提供的功能为准。
（2）如因运营需求或本服务相关争议，客户申请查询数据，应在争议情形发生后7个自然日内，按照巨量千川平台的要求，提交数据查询申请的书面文件。受限于数据存储期限，逾期查询可能不被支持，或可能耗费不合理的商业成本。如未能及时向平台提交数据查询申请，视作客户放弃数据查询权利。
7.5 数据保存
本公司有权在本公司和/或本公司关联公司的服务器上，在法律法规所允许的范围内保存服务数据。本公司有权根据运营情况、商业成本和现有技术所能达到的水平，自行决定服务数据保留期限。本公司无义务永久保存服务数据。

第八条用户个人信息与保护
8.1 巨量千川与您一同致力于个人信息的保护，保护用户个人信息是巨量千川的基本原则之一。在使用平台及相关服务的过程中，您可能需要提供相关信息，以便巨量千川向您提供更好的服务和相应的技术支持。巨量千川将运用加密技术、匿名化处理等其他与平台及相关服务相匹配的技术措施及其他安全措施保护您所提交的信息，更多关于用户个人信息保护的内容，详见附件一《个人信息保护承诺函》。
8.2 为保护客户处理用户个人信息的安全以及提高平台安全风控能力，客户理解并委托平台视情形为您和用户提供更安全的服务能力，包括但不限于为您和用户提供电话隐私保护功能，包括通话录音、隐私号（平台将对您隐藏用户真实的手机号，您仅能通过虚拟号码联系用户）。当您使用电话隐私保护功能联络用户时，您需确认已获得该场景下处理用户个人信息授权。同时，您知悉并确认，平台有权基于安全风控等目的对您与用户的通话录音内容进行质检，并有权根据该通话录音内容就客户是否违反平台相关规则做出独立判断及处罚。隐私号为临时号码，为了保证隐私号码资源合理有效使用，本公司和本公司关联公司有权对隐私号码资源进行分配、绑定和解绑，并将解绑后的号码资源回收使用。
8.3 客户理解并同意：如客户使用智投星等平台智能会话工具，为了监测服务质量、优化平台服务，巨量千川可能对于会话进行获取，并自行或提供给合作的第三方进行分析。
8.4 客户确认，基于平台素材搬运治理需求，平台可能视情况将客户账户基础信息（账户ID、昵称、认证主体、注册邮箱或手机号等）及疑似侵权素材及素材ID、消耗等相关信息同步给权利方；为了保护客户的权益，平台进行信息同步时可能进行掩码或标签化处理。客户应当在投放时关注素材质量，避免出现进行素材搬运、侵犯第三方权益的情况。

第九条本公司权利与义务
9.1 服务
本公司会根据客户选择的服务以及计费方式等情况向客户提供相应服务。
9.2 治理措施
如巨量千川平台或关联平台基于主动核查、第三方举报/投诉、有权部门通知、风控系统监测、新闻报道或其他线索识别到或合理怀疑客户、客户关联方、客户相关人员以及使用本服务过程中的行为、履约行为违反法律法规或服务相关协议与规则，或与前述事项具有相关联系或关联关系的主体和行为有任何问题或（潜在）风险的，包括非官方渠道充值或其他充值行为异常，内容素材本身或所指向的内容违法违规或违反服务相关协议与规则，不当使用本公司和本公司关联公司向客户开放的数据或相关接口或未经授权的数据或接口，未及时足额缴纳服务费，注册/注销/计划、订单创建/设置/数据查询等操作或请求的频率过高，存在获取不合理利益和不当获利行为等，本公司有权根据具体情形采取以下一项或多项治理措施，且不必因执行治理措施而承担任何法律责任和费用补偿。
（1）暂停或终止本服务，包括但不限于停止投放，断开接口，拒绝客户操作请求，限制特定模块访问或使用权限；
（2）对客户、相关主体及其巨量千川账户及其关联平台账户采取限制措施；
（3）向客户退回未消耗且不涉及其他争议的预付服务费，并选择终止合作而无需承担任何责任；
（4）清空赠款、消返红包、优惠券等巨量千川优惠权益；
（5）限制退款及退款接受方式；
（6）要求相关方返还不正当利益和承担相应违约、赔偿责任；
（7）要求客户和相关方提供材料以证明行为的合法性；
除上述治理措施之外，本公司亦有权要求客户进一步承担法律责任，或采取其他本公司认为适合的处理措施。
9.3 审核权
本公司有权审核客户方内容素材、客户销售或营销投放的商品与服务以及发布的信息，如本公司识别到或合理怀疑客户方内容素材、客户的商品与服务或发布的信息存在问题，有权根据服务相关协议与规则，向客户发出询问、要求改正的通知，删除信息，对客户或客户关联公司、客户关联方名下账户执行限制措施或治理措施，并就因此造成的损失向客户索赔。
9.4 客户方许可内容
（1）就客户方内容素材、服务数据和其他客户方与本公司就许可事宜达成约定的内容（“许可内容”），客户给予本公司一项全球的、免费的、非独家的、可再许可的权利（包括但不限于复制权、信息网络传播权、改编权、汇编权、修改权、翻译权、制作衍生品权、表演权和展示权等）许可，基于该项许可，本公司和本公司关联公司有权使用许可内容介绍、说明或解读服务相关协议与规则，宣传推广本公司、本公司关联公司及关联平台或品牌，丰富营销投放案例库，推荐客户方内容素材，参与评奖，分析、优化或以其他方式处理许可内容。上述许可包括使用、复制、展示、传播您拥有或被许可使用并植入内容中的个人形象、肖像、姓名、商标、服务标志、品牌、名称、标识、公司标记及其他素材等。
（2）本公司有权基于公安、检察院、法院或其他监管部门要求，应对第三方投诉等合理情形收集、记录、保存、披露、转移或以其他方式处理许可内容。
（3）基于该条的许可自客户线上同意本协议之日起生效，协议生效期间不可撤销。协议终止后，未经客户书面终止，该许可仍有效。
9.5 第三方争议解决
如巨量千川平台或媒体平台方基于消费者或其他第三方（“投诉方”）投诉，有权部门通知、风控系统监测、新闻报道或其他线索识别或合理怀疑客户商品与服务质量低劣、客户方内容素材侵犯第三方合法权益、客户方不合理使用本服务导致投诉方损失，巨量千川平台有权：
（1）执行如第9.2条所述的治理措施。
（2）应要求，向有权部门或第三方提供文件，数据或信息。
（3）对客户启动调查，要求客户提供陈述、证明或其他支持文件（“支持文件”）；收到支持文件后，巨量千川平台有权将支持文件提供至投诉方或有权部门。如客户未能提供支持文件或支持文件不足以支持其抗辩，巨量千川平台有权要求客户纠正不当行为，或暂停或终止本服务。
（4）解除或终止协议，并要求客户支付相当于被投诉商品或服务相应的服务费或者伍仟元（以较高者为准）的违约金；若客户行为导致本公司、本公司关联公司或媒体平台方向任何第三方赔偿或者遭受有权部门处罚，客户还应当足额赔偿本公司、本公司关联公司以及媒体平台方因此遭受的全部损失。
（5）如第三方基于客户方内容素材而购买商品或服务，与客户产生任何纠纷或争议，客户应当自行承担责任，并确保本公司免责；如本公司基于消费者投诉或有权机关的要求，就客户投放商品或服务，对消费者先行赔付，客户应当足额赔偿本公司的全部损失。
（6）暂停履行本协议，并自行决定是否恢复履行；本公司如决定恢复履行，不免除客户承担本协议项下违约责任。

第十条客户方权利与义务
10.1 信息提供与核验
（1）客户应当保证其账户等财务信息的真实性并与本合同签约主体保持一致，如因客户提供的财务信息虚假或者不一致，导致的风险由客户承担，本公司不承担任何责任，由此给本公司造成损失的，客户应当予以赔偿。
（2）客户承诺按照本公司要求提交资质文件并完成相关真实性验证，否则本公司有权拒绝客户账户开通申请和/或中止、终止本服务且无须承担违约责任。如客户提交资质原因侵犯第三方合法权益的，由客户承担法律责任，如因此给本公司造成损失的，由客户承担赔偿责任。
10.2 电子签约
客户如使用电子签约方式与本公司签署合同/协议，保证通过本公司平台提交的申请签章的相关信息、文件真实有效并授权本公司根据第三方电子签约平台的要求将客户提交的信息、文件传输给第三方电子签约平台进行审核，审核通过后申请电子签章进行签约，如因客户提交的相关信息、文件虚假无效等导致审核无法通过并无法进行电子签约的相关责任由客户承担。
10.3 充值功能
（1）客户应根据本协议约定的范围和方式使用服务费预付功能（“充值功能”）。客户应通过平台官方渠道进行充值，不得使用或者利用平台官方渠道从事下列任何活动（“违约充值”）：
a.不得使用非官方充值渠道，以免导致资金账户被不法行为利用；
b.不得以任何方式使用或者利用官方充值渠道收取与本服务无关的费用，或者明知/应知违法违规的款项；
c.不得利用平台官方充值渠道和功能从事违法违规活动，或规避服务相关协议与规则适用，或其他超出本协议约定范围和方式而使用充值功能的情形。
（2）如基于受害人举报、有权部门通知、风控系统监测或其他线索，本公司和/或本公司关联公司识别或合理怀疑客户违约充值，则有权基于收集到的线索，相关法律法规的规定和服务相关协议与规则，对客户采取第9.5条-第三方争议解决所述措施，处置客户巨量千川账户中的款项（返还受害人、赔偿给第三方或平台造成的损失等），拒绝收取和/或按照原支付方式退回涉嫌违约充值的款项。客户应积极配合巨量千川平台和有权机关的调查，如客户巨量千川账户中的款项不足以返还受害人或赔偿给第三方或平台造成的损失，客户应承担补足差额的责任。
10.4 授权操作
（1）客户知悉并确认，为保证客户顺利使用本服务，当客户通过客户联系方联系方式向本公司和本公司关联公司表示与本服务相关内容时，即视为客户的授权，经本公司和本公司关联公司确认接受后，本公司和本公司关联公司可自行或委托第三方根据客户表示内容对客户账户进行相应操作，包括但不限于创建和修改计划及创意，设定和修改出价及预算，设定投放受众、投放时段、投放地域及其他设置或操作等。客户愿意承担上述授权操作所产生的全部结果。经提前通知客户后，本公司和本公司关联公司可随时中止或终止上述操作服务且无需向客户承担任何责任。
10.5 委托投放行为
若客户委托营销服务商协助注册和运营巨量千川账户（“虚客账户”），并使用本服务，客户理解并同意：
（1）营销服务商有权通过巨量引擎方舟平台提供的服务，访问和操作虚客账户。客户应与营销服务商确认本服务使用相关事宜，及时、充分知悉和核查账户状态和使用情况。不论客户自行操作还是委托营销服务商操作，客户和营销服务商应为虚客账户下的行为承担相应责任，具体以对应的服务相关协议与规则约定为准。
（2）本条款约定的委托投放行为场景下，客户虚客账户内现金金额由营销服务商全权处置，营销服务商有权基于服务相关协议与规则规定进行消耗、转账、冻结或者退款等操作，客户无权对于虚客账户内现金金额向本公司和本公司关联公司提出任何主张或要求。
（3）在客户委托范围内，营销服务商使用本服务和决定虚客账户的运营策略、投放设置等，有权基于优化投放的目的，访问客户名下巨量千川账户的整体投放效果数据（具体展示的数据字段，以虚客账户实际展示为准）。
（4）如因虚客账户注册、注销、操作、计划/订单设置、服务费或其他费用结算、投放策略等出现任何争议，客户应当依据与营销服务商之间签署的协议约定自行解决。
10.6 人工智能生成内容
如客户在使用本服务过程中上传和发布利用基于深度学习、虚拟现实、生成式人工智能等新技术新应用制作的非真实图像、音频、视频，或其他可能导致消费者或公众混淆或误认的内容时，客户应当以显著方式予以标识。本公司、关联平台或媒体平台方有权基于法律法规要求和服务相关协议与规则、风控需求，定期或不定期、全面或抽样审核客户方内容素材，如识别到客户方内容素材未按要求展示显著标识，本公司有权根据法律法规和服务相关协议与规则、风控需求、有权部门要求以及行业惯例采取相应措施，包括但不限于：（1）通知客户整改；（2）限制展示客户方内容素材；（3）暂停或终止部分或全部本服务。
客户上传、发布或投放前述类型信息内容引发的与第三方纠纷或争议等，客户应当自行处理和解决并保证巨量千川免于承担任何责任。

第十一条承诺和保证条款
11.1 资质和权限
（1）本公司保证其拥有提供本服务的合法资质和签署本协议的权限。
（2）客户保证其拥有使用本服务、营销其产品或服务和签署本协议的合法权限。无论客户投放标的权利归属如何，客户均应以自己的名义签署本协议并直接承担合同责任。
11.2 参考内容
巨量千川平台可能向客户提供或展示关于内容素材设计、文案创作、投放策略、选品等方面的内容、参考案例等或通过产品功能聚合优质创意素材（以下合称“参考内容”）。该参考内容的全部知识产权属于平台或其原权利人所有，客户不会以任何侵犯平台权益或第三方权益的方式使用。参考内容仅供客户参考，不应被视作本公司对全部或部分参考内容做出任何许可、授权、承诺和保证，客户应根据自身情况决定是否借鉴参考内容。客户应确保使用参考内容的行为合法合规，并自行承担相应法律后果。
11.3 任职申报
在本协议有效期内，如有任何本公司或本公司关联公司在职员工成为客户的股东或者高级管理人员，客户承诺立即书面通知本公司法律部门，否则本公司有权随时提前终止本协议而无需承担任何责任。未经本公司书面同意，客户不得向他人明示或暗示与巨量千川、本公司或本公司关联公司有任何实质性联系。
11.4 保护市场形象
在本协议有效期内，双方不得损害对方整体市场形象，也不得从事其它损害对方利益的行为。
11.5 合法合规承诺
（1）客户承诺其基于本协议向巨量千川平台提供的全部文件、资质、客户方内容素材以及客户投放标的、履约行为必须真实、准确、合法和有效，符合相关法律法规、规章制度和服务相关协议与规则规定且具有合法权利或充分授权，不得弄虚作假，不得欺骗或误导消费者，不违反法律、法规、规章制度规定和公共道德准则，不包含有违公序良俗的内容或指向这些内容的信息，不得涉嫌或构成不正当竞争行为，不得侵犯任何第三方合法利益（包括但不限于侵犯他人著作权、商标权、专利权等知识产权，侵犯他人人身权或其他合法权益等）。
（2）客户应尽到合理、必要审慎安全义务确保其内容素材的合法性和安全性，保证不会在使用本服务过程中提供任何包含恶意软件、间谍软件或任何其他恶意代码的内容素材，也不会存在违反或规避任何法律、法规、规章制度和国家标准及平台协议、规则的情形。
（3）客户承诺其使用本服务的行为合法合规，不会利用本服务从事任何违反法律法规的活动。
（4）本公司和本公司关联公司配置的审核、治理、风控等机制不应被视作本公司和本公司关联公司对于客户使用本服务过程中的行为和客户方内容素材的合法合规性的任何承诺或担保。本公司和本公司关联公司不对客户或客户使用本服务过程中的行为承担任何连带责任，客户应独立承担其违法违规或不当行为的法律后果。

第十二条知识产权
12.1 未经本公司书面许可，客户、客户关联公司及其相关人员（包括但不限于经营者、法定代表人、高管人员和员工等）及客户关联方不得在其市场推广和营销活动、办公场所、名片、文件、网站和平台、对外宣传以及其他任何方面使用本公司和本公司关联公司、媒体平台的名称、商标、商号、品牌、域名、服务标记或其他显著品牌特征等（以下统称为“标识”）和网站或披露与本公司合作事宜；客户也不得将前述标识以单独或结合任何方式展示、使用或申请注册商标、进行域名注册等，也不得实施向他人明示或暗示有权展示、使用、或其他有权处理该些标识的行为。如客户违反前述约定的视为侵权，本公司有权中止或终止本协议并要求客户采取补救措施（包括但不限于停止使用、进行下线处理等）、对外公告客户违约行为以及要求客户赔偿由此给本公司、本公司关联公司和媒体平台方造成的全部损失。
12.2 本公司和本公司关联公司对下述内容享有全部权利：
（1）本公司为平台及相关服务的开发、运营提供技术支持，并对平台及相关服务的开发和运营等过程中产生的所有数据和信息等享有法律法规允许范围内的全部权利。
（2）对平台、媒体平台、接口、软件、相关内容及名称享有所有权和知识产权。
（3）在巨量营销平台及本服务和功能提供的内容（包括但不限于平台、技术、程序、网页、文字、图片、图像、音频、视频、图表、版面设计、电子文档等）的知识产权及相关权利。
未经本公司和本公司关联公司许可，客户不得擅自使用（包括但不限于通过任何机器人、蜘蛛等程序或设备监视、复制、传播、展示、镜像、上载、下载）平台及相关服务中的内容。
12.3 客户知悉并同意，经过巨量千川分析、整合、统计等方式形成的数据及其他信息（包括文字、图片、音频、视频、图表、色彩组合、版面设计等）的所有权利（包括著作权、商标权、专利权、商业秘密及其他相关权利）均归巨量千川所有。客户不得对巨量千川提供的服务和/或服务任何部分（服务产品、页面标识、服务品牌、资讯、信息）进行复制、翻译、修改、反编译、反汇编、反向工程、出售、转租或作任何商业目的的使用。同时，客户同意自行承担由于使用巨量千川提供服务所获知信息而产生的全部商业风险。
12.4 除非双方另有明确约定，否则本协议的签署和履行并不导致各方原有知识产权的转移。
12.5 客户确认并同意授权巨量千川以巨量千川自己的名义或委托专业第三方对侵犯客户上传发布的享有知识产权或合法授权的内容进行代维权，维权形式包括但不限于：监测侵权行为、发送维权函、提起诉讼或仲裁、调解、和解等，巨量千川有权对维权事宜做出决策并独立实施。

第十三条违约
13.1 违约情形
以下情形将构成本协议项下的“违约情形”：
（1）客户未依照相关法律法规注册并领取合法有效的营业执照及取得其他经营许可，或者向本公司提供的文件不真实、不准确、与客户现状不符或未能及时提供更新/变更后的文件。
（2）客户转移、复制、传播、转让、披露、售卖基于本服务而获取的信息、数据、素材等内容，或从事任何侵害本公司商业秘密或知识产权，违反本协议保密条款或附件一《个人信息保护承诺函》的行为。
（3）客户直接或变相违反相关法律法规或服务相关协议与规则，包括但不限于：（a）营销投放不具备相应经营或投放资质的，或被法律法规禁止销售或推广的商品或服务；（b）嵌入、展示或指向恶意代码、链接、软件、程序、插件、工具等损害系统安全与稳定，劫持流量，捆绑下载或欺诈消费者或公众的内容；（c）发布危害国家安全，（涉嫌）侵犯本公司和/或第三方合法权益，或淫秽色情、虚假、侮辱、诽谤、赌博、恐吓、骚扰或其他违法违规、违反公序良俗的内容；（d）篡改已通过审核的内容素材、落地页、商品或服务信息或者采用其他技术对抗方式，以发布前述内容；（e）恶意利用自查封停投放违法违规内容。
（4）基于第三方举报/投诉、有权部门通知、风控系统监测或其他线索，本公司识别到或合理怀疑客户方存在违法违规、违反服务相关协议与规则或严重违背社会公序良俗的情形，或客户和/或客户相关人员（包括但不限于客户法定代表人/经营者、高管人员、代言人）出现违法、负面事件或其他不正当行为被报道、被有权机关调查。
（5）经第三方投诉/举报、有权部门通知、风控系统监测或其他线索识别到客户已实施、正在或即将实施不当行为，从本公司获取不合理利益（“不当获利行为”）。“不当获利行为”包括但不限于下述行为中的一种或多种。
（a）使用未经本公司许可的接口或第三方工具，或不合理使用本公司提供的接口或功能，长期、高频探测底层数据，干扰、破坏、修改，或对系统施加其他影响，诱使系统错误处置巨量千川平台资源；
（b）滥用平台服务费结算规则、成本保障规则、优惠权益发放规则或其他服务相关协议与规则，批量注册、注销账户，高频、大幅度调整投放计划/订单设置，利用系统不同功能模块时间差或功能限制、漏洞，获取不合理利益；
（c）其他风控模型根据客户操作行为、历史投放情况、单个客户数据与整体客户数据的对比情况等事实判定客户获取不合理利益的情形。为保护风控模型的安全性与保密性，本公司有权拒绝详细披露风控模型的判定标准。
（6）客户及其关联公司、法定代表人/经营者、雇员、代理人等关联方（“客户关联方”）超出或未经本公司及其关联公司授权，以本公司或其关联公司名义进行任何活动，或客户及客户关联方对本公司、本公司员工及本公司关联公司的利益、商誉和品牌形象形成任何现实或潜在的损害或冲突。
（7）客户违反相关法律法规，服务相关协议与规则，媒体平台相关规则，导致本公司和/或本公司关联公司被第三方投诉、诉讼，或以发函、媒体报道等形式提出主张，或被有权部门调查、质询或处罚。
（8）客户向本公司及关联公司提起诉讼，或本公司及关联公司向客户提起诉讼。
（9）客户或客户关联方的其他行为对本公司造成重大不利影响，或导致本公司无法实现合同目的。
（10）其他违反本协议和/或服务相关协议与规则的行为。
13.2 违约责任
13.2.1 针对客户违反本协议或其他服务相关协议与规则的行为，本公司有权独立判断并视情况采取预先警示、立即停止传输信息、限制账户部分或者全部功能直至永久关闭账户、中止/终止本协议等限制措施。本公司有权公告处理结果，且有权根据实际情况决定是否恢复相关账户的使用。对涉嫌违反法律法规、涉嫌违法犯罪的行为将保存有关记录，并依法向有关主管部门报告、配合有关主管部门调查。
13.2.2 如客户存在违约情形，应当承担如下违约责任：
（1）本公司有权对客户、客户关联公司、客户关联方及其账户采取全部或部分限制措施。
（2）如客户违约情形导致本公司和/或本公司关联公司损失，或客户从本公司和/或本公司关联公司处获取不合理利益，客户应当赔偿损失或返还利益。如本公司和/或本公司关联公司损失，或客户从本公司和/或本公司关联公司处获取的不合理利益为资源权益，客户应当支付本公司相当于资源权益对应面额的等额现金。
（3）客户应当赔偿本公司和/或本公司关联公司为实现权利所产生的费用，包括但不限于调查费、差旅费、律师费、诉讼费、保全费、保全担保费或保全保险费等。
（4）如客户的违约情形违反法律法规，服务相关协议与规则或媒体平台方公示的各项协议与规则，或者侵害第三方合法权益，客户应当自行承担全部责任，并确保平台免责。如因此导致本公司以及媒体平台方损失，客户应向本公司以及媒体平台方足额赔偿该等损失（包括但不限于本公司向第三方的赔偿、向有权部门缴纳的罚款、诉讼费和合理的律师费等）。
（5）本公司有权在客户预付款和账户余额（包括但不限于现金、赠款、消返红包、优惠券或其他可折算资源的权益）、保证金或客户在关联平台账户内的余额、保证金以及客户与本公司关联公司依照其他相关协议约定产生的相关结算款项中直接先行扣除客户应当支付的服务费用、违约金、损失赔偿金、不合理收益和维权费用等，不足部分客户应当负责补足。
（6）本公司和/或本公司关联公司有权基于客户违约行为的严重程度，暂停或解除与客户、客户关联公司及客户关联方的合作，包括但不限于客户、客户关联公司及客户关联方与巨量营销平台、巨量本地推平台、巨量星图平台和DOU+平台等本公司关联平台的合作。
13.3 若客户、客户关联公司或客户关联方在与本公司或本公司关联公司的合作过程中，存在实施欺诈、虚假陈述等不正当行为，致使本公司或本公司关联公司遭受损失、受到有权机关调查或行政处罚，或引发本公司或其关联公司人员涉违法犯罪风险等情形的，本公司及本公司关联公司均有权立即单方解除与客户、其关联公司及/或其关联方的全部或部分现有及未来合作，并保留追究客户、其关联公司及/或其关联方违约责任及追偿全部损失的权利。

第十四条责任限制与免责条款
14.1 责任限制
（1）若因本公司过错造成约定的内容素材出现错投、漏投情形，本公司将按照“错一补一”、“漏一补一”的原则为客户提供同等价值资源补偿，客户同意，本公司提供补偿后，豁免本公司任何其他责任。
（2）本服务是按照现有技术和条件所能达到的现状提供的。本公司以及媒体平台方会尽最大努力向客户提供具有连贯性和安全性的服务；但不能保证服务毫无瑕疵，也无法随时预见和防范法律、技术以及其他风险，包括但不限于不可抗力、病毒、木马、黑客攻击、系统不稳定、系统漏洞、第三方服务瑕疵、政府行为等原因可能导致的服务中断、数据丢失、服务器/系统延迟以及其他的损失和风险。客户进一步同意，若本公司以及媒体平台方提供的服务存在瑕疵，但上述瑕疵是当时行业技术水平所无法避免的或者本公司以及媒体平台方无法预见的，且本公司以及媒体平台方尽全力弥补客户损失，为客户提供服务，其将不被视为本公司以及媒体平台方违约，同时，由此给客户造成的财产，数据或信息丢失等损失的，客户同意放弃追究本公司以及媒体平台方的责任。
（3）如本公司违反本协议约定，给客户造成实际损失，应赔偿客户直接可计算的实际损失，但本公司支付违约金和/或赔偿金的最高额不超过违约行为对应的计划/订单的服务费总金额的20%（以本公司已实际收到的该等服务费为计算依据）。在任何情况下，本公司均不对任何间接性、后果性、惩罚性、偶然性、特殊性的损害，包括因客户使用本协议项下服务而遭受的利润损失，承担责任。
14.2 不可抗力与情势变更
本公司、本公司关联公司以及媒体平台方负责本服务及服务数据查询系统的开发运营和维护，并尽最大努力保持本服务和系统服务的连续性和稳定性，但客户理解并接受：客户或本公司、本公司关联公司以及媒体平台方因不可抗力或情势变更导致部分或全部迟延或不能履行义务的，不承担违约责任，但应及时采取措施减少因不可抗力或情势变更造成的损失。不可抗力包括但不限于政府管制、国家政策调整、恐怖袭击、黑客攻击、系统漏洞/故障、自然灾害、突发公共事件、战争、罢工、骚动、暴乱、停电、电信部门技术调整、技术故障以及病毒入侵、木马等。下列事项为本协议约定的情势变更：
（1）服务器终止。如发生如下情况时，本公司以及媒体平台方可以不经通知客户，中止提供本服务：
i. 紧急服务设备维护、检修等非人为因素造成的不可抗拒情况。
ii. 基础电信业务故障。
iii. 平台的线路服务终止的情况。
对于上述情形，本公司以及媒体平台方将于该情形发生后12小时内通知客户。
（2）因本公司以及媒体平台方服务器遭遇不法攻击导致临时性不能正常运行且经本公司以及媒体平台方尽力抢修仍无法恢复使用。
（3）其他在本协议成立以后发生的当事人在订立协议时无法预见的、非不可抗力造成的客观情况的重大变化。
如不可抗力事件或情势变更持续20日或在本协议有效期内累计超过30日，则任何一方有权以书面通知的方式单方提前解除或终止本协议。
14.3 其他免责情形
（1）基于市场整体利益考虑和经营需要以及为提供更好的服务，因法律法规规定、媒体平台要求、平台规则变更、提升用户体验、优化素材质量、规范投放转化后商品或服务交易、保障用户合法权益、国家政策和市场环境变化等原因引起本协议项下服务内容、服务方式、产品功能、版面布局、页面设计等进行调整、限制、变更或下线的均属于合理变动，如因上述调整、限制、变更或下线造成本协议项下服务不能按约定或者不能继续全部或部分提供的，本公司不承担违约责任。
（2）为了向客户提供更完善的服务，本公司、本公司关联公司以及媒体平台方有权定期或不定期地对平台或相关设备进行检修、维护、升级等，此类情况可能会造成相关服务在合理时间内中断或中止，若由此给客户造成损失，客户同意放弃追究本公司、本公司关联公司以及媒体平台方的责任。
（3）如发生包括但不限于有权部门要求、社会公共事件、媒体报道或重大时间节点等情形时，本公司有权在相应时间节点调整、暂停或终止本服务且无需承担违约责任。
（4）如本公司因上述情形无法如约提供服务，应在上述情形结束后，以不低于原双方约定条件继续提供服务，如本公司基于实际情况无法继续提供服务，双方应根据实际履行的部分进行结算。
（5）在进行特定形态投放时，投放能否进行可能受到媒体平台要求及合作媒体平台账户情况的影响。如因此造成本协议项下的服务不能按约定或者不能继续全部或部分提供的，本公司及媒体平台方不承担违约责任。
（6）当本公司按本协议约定提供服务并产生计费数据时，如客户方内容素材的展示状态异常，客户方或网络终端用户的软硬件设备、网络配置存在问题，或网络终端用户自行对其网络终端设备（如手机、电脑等）、客户端应用程序、网站、小程序等进行设置或操作而导致客户方内容素材未能成功展示，不构成本公司违约。如发生前述情形，本公司不承担任何责任，客户亦无权要求本公司退还已收取的服务费。
（7）巨量千川为了服务整体运营、平台运营安全的需要，有权视具体情况决定服务/功能设置、范围，修改、中断、中止或终止平台相关服务。

第十五条通知与送达
15.1 联系方式
本公司和/或本公司关联公司可能会以网页/移动端公告或提示、电子邮箱、手机短信、电话、常规的信件传送、客户注册的本服务账户的管理系统内发送站内信等方式中的一种或多种，向客户送达关于本服务的各种规则、通知、提示等信息，该等信息一经本公司采取前述任何一种方式公布或发送，即视为客户已经接受并同意，对客户产生约束力。若客户不接受的，请客户停止使用本服务，否则视为客户已经接受、同意。除协议另有约定外，双方因订立和履行本协议而相互发出的通知、文件、资料等，均为本协议的组成部分，与本协议具有同等法律效力，前述通知、文件、资料可以传真、邮寄或电子邮件方式送达。如客户变更传真号码、邮寄地址或电子邮箱的，应当在系统后台中予以修改。
15.2 送达
（1）本公司和/或本公司关联公司以上述约定方式通知客户的，客户获知该变更的日期以下述日期为准：网络公示之日或公示内容明确约定的生效之日，电子邮件进入客户邮件账户之日，站内信进入客户账户消息中心之日，传真寄送客户之日，电话接收之日，特快专递发出之日起第3个工作日。任何情况下，客户向本公司发出通知时，应当采用电子邮件和/或传真和/或特快专递方式（发出通知时，单位应加盖公章）。本公司获知通知的日期同前。
（2）若由于客户提供的电子邮箱、手机号码、通讯地址等信息错误或变更前述信息后更新不及时，导致客户未收到相关规则、通知、提示等信息的，客户同意仍然视为客户已经收到相关信息并受其约束，一切后果及责任由客户自行承担。
（3）任何一方向对方发出通知，以多种方式通知的，以对方最早接收到通知的日期为通知送达日期。

第十六条协议期限与终止
16.1 生效
本协议自客户在线点击同意后生效或者按照双方书面协议约定的方式生效。
16.2 协议终止
（1）本公司可提前5个自然日书面通知客户，单方终止本协议且无需承担任何责任。
（2）客户可提前5个自然日通知申请终止本协议，但是，客户在提出申请前，应确保本协议项下无任何未解决的争议并根据本公司要求签署相应文件并完成相关事项处理。
（3）如客户作为自然人时，死亡、失踪或丧失民事行为能力，作为法人时，丧失法人资格，本公司有权终止协议，客户的继承者/监护人或全体股东/经营者应当在6个月内向本公司提交结算申请。
（4）如客户方发生违约情形，本公司有权立即暂停或终止本服务，中止或终止本协议，且不予退回客户已支付的服务费。
16.3 终止后处理
（1）结算。协议解除或终止后，双方应当根据本协议约定进行财务结算。
（2）服务。本公司有权在协议解除或终止后，关闭客户名下所有巨量千川账户及账户权限。
（3）继续保存、使用客户留存于巨量千川和关联平台的各类信息。
（4）对于客户的违约行为，本公司仍可依据本协议约定向客户追究违约责任。
16.4 存续条款
本协议解除或终止后，服务相关协议与规则中关于数据、知识产权、保密、客户方许可内容、违约责任、通知、管辖和适用于终止后处理的条款，以及附件一《个人信息保护承诺函》和附件二《反腐败协议》仍有效。

第十七条其他条款
17.1 协议组成
本协议包括巨量千川平台根据具体的服务、产品与功能不时发布的相关协议和平台规则，以及附件一《个人信息保护承诺函》和附件二《反腐败协议》。上述内容巨量千川将不定时进行更新。相关内容条款一旦发生变更，巨量千川将按照通知条款约定的方式进行通知或公示。修改后的内容一经通知或公示即有效替代原有的条款并成为本协议之有效组成部分。
17.2 巨量引擎品牌相关条款
因巨量千川平台是巨量引擎品牌旗下的业务平台，客户同意遵守《巨量引擎合作方使用巨量引擎及关联品牌管理规定》等巨量引擎品牌旗下相关管理规定及后续更新版本，认可巨量千川平台有权依据上述规定对客户采取相关处理措施。
17.3 可转让性
未经一方同意，另一方不可将本协议下的权利义务关系转让给第三方；但是，本公司有权在下述情形发生时，将本协议下的权利义务关系中的全部或部分转让至第三方。
（1）运营主体与域名变更。巨量千川平台及其关联平台（包括但不限于抖店平台、巨量百应平台和精选联盟平台）可能基于业务调整、国家法律法规更新和政策变化等，变更名称、运营主体和/或平台域名。如该等变更发生，客户原已签署的协议中与巨量千川平台和/或其关联平台相关的权利义务关系，将概括转移至变更后的运营主体和/或平台域名。
（2）本公司有权经提前5天通知，将本协议下的权利义务关系中的全部或部分（包括本协议中的所有权利、所有权、利益以及义务和责任）转让至本公司的关联公司。
（3）本公司和本公司关联公司有权委托第三方服务提供商向客户提供本协议下部分涉及账户运营、投放和产品使用相关的咨询、诊断和优化建议服务（“第三方服务”）。如本公司委托第三方服务提供商提供第三方服务，将提前以站内信或后台弹窗等方式通知客户，并充分披露第三方服务信息。第三方服务提供商仅可在平台披露的授权范围内向客户提供服务。为第三方服务提供商在其委托范围内向客户提供服务之必要，客户授权第三方服务商提供商通过本公司提供的系统或接口访问其服务数据。如第三方服务存在履约瑕疵，客户有权向本公司提交投诉。
17.4 贸易合规
（1）双方同意，在基于本协议合作过程中，将遵守所有适用的制裁和出口管制相关法律法规（合称“贸易合规”）要求。
（2）双方同意，如果由于贸易合规原因导致任何一方无法继续在合法合规的前提下履行本协议，双方应协同寻求解决方案，或者协商解除本协议。
（3）在不限制前款规定的前提下，如果任何一方违反任何适用的贸易合规规定，导致继续履行本协议将违反适用的贸易合规要求，则另一方有权不再履行本协议相关义务，且违反方将赔偿另一方因上述违规所遭受的所有损失。
17.5 保密
（1）一方因订立及履行本协议所知悉、了解到的对方的保密信息为对方当事人的专有信息。未经对方事先书面同意，任何一方将对任何专有信息、双方的合作保密，不得向任何人或实体披露。但上述限制不适用于以下情况：1）基于正常履行本协议项下义务所必须；2）根据国家法律、法规规定负有义务披露；3）收到司法机关、行政机关等有权机构的指令或要求，需要向上述机构披露的；4）因客户（含客户员工）和/或客户合作方（涉嫌）违法，为协助有权机构调查核实违法行为而向相关部门披露的。
（2）本协议的终止、解除、撤销或无效均不影响本保密条款的有效性及对双方的约束力。
17.6 适用法律与争议解决
本协议的订立、执行和解释及争议的解决均应适用中华人民共和国大陆地区法律。本协议的签署地点为北京市海淀区，若客户与本公司发生争议的，双方同意将争议提交北京市海淀区法院诉讼解决。
17.7 可分割
如果本协议中的任何条款因违反法律或政府规定或因其他原因而完全或部分无效或不具有执行力，则该条款被视为删除。但该条款的删除不影响本协议同其他条款的法律效力。
17.8 独立主体
您和本公司、本公司关联公司均是独立的主体，在任何情况下本协议不构成本公司和本公司关联公司对您的任何形式的明示或暗示担保或条件，各方之间亦不构成代理、合伙、合营或雇佣关系。
17.9 标题
本协议中的标题仅为方便及阅读而设，并不影响本协议中任何规定的含义或解释。
17.10 版本
（1）本协议可能存在多语言翻译版本，如各个版本之间存在任何冲突或歧义的，以中文版本为准。
（2）客户如需取得本协议的纸质版，可自行登陆客户平台账户并下载打印协议，客户打印的纸质版协议应与本协议的电子版内容完全一致，如有不一致之处，以本协议的电子版为准。

附件一：个人信息保护承诺函
在客户使用本服务前，请务必审慎阅读、充分理解下述各条款内容，并选择接受或不接受。客户一经接受《个人信息保护承诺函》（以下简称"本承诺函"）即应遵守本承诺函条款以及巨量千川平台各项制度和规范。
鉴于客户拟（或正在）登录、访问和使用巨量千川平台服务，为符合与个人信息保护相关法律法规的规定，对相关数据主体的个人信息进行充分的保护，客户与本公司将视具体情形共同处理、委托处理、独立处理相关个人信息。在前述个人信息的处理过程中，客户有义务遵守与个人信息保护相关法律、法规、规章制度及国家标准（以下简称“数据保护要求”）的规定，履行个人信息保护、数据安全以及保密等义务。本承诺函项下“个人信息”是指：以电子或者其他方式记录的与已识别或者可识别的自然人有关的各种信息，但不包括匿名化处理后的信息；个人信息的“处理”包括个人信息的收集、存储、使用、加工、传输、提供、公开、删除等。
客户在此承诺并保证：
1.在本承诺函项下客户对个人信息的处理，应符合数据保护要求的规定，严格遵守个人信息处理的合法、正当、必要和诚信原则，且仅在为实现《巨量千川平台服务协议》（以下简称“主协议”）的范围内进行相应的处理活动。客户在处理个人信息过程中，应当遵循公开、透明原则，向相关数据主体公开个人信息处理规则，明示处理的目的、方式和范围，数据处理应具有明确、合理的目的，并应当与处理目的直接相关且在实现处理目的所需的最小范围内进行。数据处理应当在数据主体的授权范围内、采取对数据主体个人权益影响最小的方式进行，并应避免因个人信息不准确、不完整对数据主体权益造成不利影响。若超出数据主体的授权范围对相关个人信息进行处理的，客户应当根据数据保护要求的规定，另行征得相关数据主体的授权同意后进行处理，数据保护要求另有规定的除外。
2.若涉及客户向平台传输个人信息，客户承诺在传输相关个人信息前，须符合数据保护要求的规定。除非数据保护要求另有规定，客户承诺已经就其向平台传输的个人信息，将所涉及的个人信息的种类、处理目的、处理方式等数据保护要求所规定的法定内容对数据主体进行了充分且满足透明度要求的告知，并获得了数据主体的授权同意。
3.客户承诺向平台上传相关个人信息并使用主协议项下的服务，不会违反数据保护要求以及客户与本公司相关协议/合同（如有）的约定，不会损害本公司、本公司关联方、相关数据主体或对数据拥有相关权利的主体的合法权益，亦不会超出数据主体或对数据拥有相关权利的主体针对客户的相关处理事宜已向客户及任何其他相关方授权同意的范围。若客户违反本条规定，应当负责赔偿相关行为对本公司、本公司关联方及相关数据主体或对数据拥有相关权利的主体造成的侵害，并承担全部责任。
4.若基于合作的必要，涉及客户从平台获取相关个人信息，客户承诺将按照数据保护要求、在数据主体授权范围内以及本公司和平台设定的安全规则/政策，在主协议的范围内处理相关个人信息并须严格确保相关个人信息的安全。除主协议另有约定外，未经本公司书面许可，客户不得将相关个人信息处理活动分包给任何第三方进行处理。受限于本条规定，客户应对第三方的数据处理活动承担全部责任。本条所规定的个人信息处理活动结束后，除非法律法规另有规定，客户应当及时删除相关个人信息。
5.客户承诺，除非获得本公司书面同意且严格受限于数据保护要求、数据主体的授权范围以及主协议的目的范围，客户不会向第三方共享、提供、转让或公开披露相关个人信息，亦不会对相关个人信息进行超出上述范围的进一步处理。受限于本条规定，若确需向第三方传输相关个人信息的，客户承诺此类处理行为不会违反数据保护要求以及客户与本公司相关协议/合同（如有）的约定，不会损害本公司、本公司关联方、相关数据主体或对数据拥有相关权利的主体的合法权益，亦不会超出数据主体或对数据拥有相关权利的主体针对客户的相关处理事宜已向客户及任何其他相关方授权同意的范围，客户将严格约束第三方的处理行为并确保个人信息的安全。若客户违反本条规定，应当负责赔偿相关行为对本公司、本公司关联方及相关数据主体、对数据拥有相关权利的主体造成的侵害，并承担全部责任。
6.在合作过程中，客户可能使用本公司或本公司关联方为其提供的相关技术服务（例如建站服务），客户知悉并确认，若相关技术服务涉及在本公司或本公司关联方的任何平台/产品或其他场景收集或进一步处理本公司或本公司关联方用户/客户的个人信息，客户应当确保相关处理行为完全符合数据保护要求的规定，包括但不限于：客户应当根据数据保护要求的规定向相关数据主体提供客户隐私政策或类似文件，向其告知所处理的数据类型、处理目的、方式等数据保护要求规定的法定内容，并获得相关数据主体的授权同意，同时应提供客户真实有效的联系方式，便于相关数据主体行使数据保护要求项下的相关权利。
7.相关服务所涉及的数据交互为了实现投放请求以及内容素材的返回与展示，特定场景下客户与本公司会通过API等技术手段传输相关投放请求数据，包括经过哈希或其他安全措施处理的设备唯一标识符、IP、请求ID、时间戳、用户操作系统类型等（简称为“投放请求数据”）。客户应当确保对于所接收的上述投放请求数据，仅可用于实现主协议目的，未经本公司书面许可，不得用于任何其他目的，亦不得向任何其他第三方、关联方共享或进行公开披露。在实现上述协议目的后，客户应当及时删除相关投放请求数据，客户应当确保数据处理符合法律法规的规定并持续在用户授权范围内进行处理。为了实现主协议项下数据监测目的，客户与本公司将通过监测链接等技术方式，对所投放的内容素材进行监测与归因。即客户在创建计划/订单的同时配置数据监测链接、监测代码或采取其他技术方式，当相关用户被内容素材曝光或与内容素材有其他互动时，将通过上述技术方式相关监测数据回传给客户或第三方监测机构。监测场景下涉及的数据包括经过哈希或其他安全措施处理的设备唯一标识符、IP、请求ID、时间戳、用户操作系统类型、用户粗略地理位置等（简称为“监测数据”）。客户应当确保对于所接收的上述监测数据，仅可用于实现主协议项下数据监测与归因的目的，未经本公司书面许可，不得用于任何其他目的，亦不得向任何其他第三方、关联方共享或进行公开披露。在实现主协议项下数据监测与归因目的或合作终止后，客户应当及时删除相关监测数据。若客户委托第三方监测公司进行监测，则客户应当在上述目的实现后，督促其委托的第三方监测机构履行上述义务。
8.客户承诺，不会通过主协议项下的服务和/或利用对相关数据的处理活动从事下列违法违规、有违社会善良风俗的行为或活动：
a)任何与淫秽、色情、赌博、迷信、恐怖、暴力、诈骗等相关的行为或活动。
b)任何与表达对民族、种族、宗教、残疾、疾病歧视等相关的行为或活动。
c)任何利用本公司或本公司关联方所提供的中立技术分析服务（包括分析报告或其他服务），进一步创建涉及上述信息或标签的受众人群清单、产出任何分析报告或用于推销客户的产品/服务或用于其他用途。
d）任何非法或不当地对相关数据主体进行个人身份的挖掘和/或对其隐私、安宁进行侵害、侵扰的行为（包括但不限于《中华人民共和国民法典》第1033条所规定的隐私权侵害行为）。
9.本公司提供巨量千川平台服务的宗旨之一，是对受众人群提供适当的产品和服务展示，并为相关客户提供产品/服务的营销投放渠道，而不是对相关受众人群的具体真实身份进行不当挖掘和侵扰。同时，本公司不希望客户利用受众人群的困境，通过主协议项下服务而获取进一步的商业利益，因此本公司不允许使用与数据主体个人困境相关的个人信息或标签类别对个人权利产生侵害或不公正对待。此外，受到社会偏见和歧视影响的受众人群在获取信息方面可能会受到负面的连锁影响，并无法获得公平的对待，因此本公司不允许使用带有偏见和歧视性的个人信息或标签，并基于此将特定类别的产品或服务依据上述个人信息或标签使用主协议项下服务。若客户违反本条规定，应当负责赔偿相关行为对本公司、本公司关联方及相关数据主体、对数据拥有相关权利的主体造成的侵害，并承担全部责任。
10.客户承诺不会违反数据保护要求的规定，以非法方式或以破坏本公司和平台安全规则的方式试图获取相关个人信息。
11.客户理解并承诺，为符合数据保护要求的规定、基于保护相关个人信息安全的目的，在数据传输和处理过程中应采取相关技术措施（例如加密技术等）确保个人信息的安全，客户承诺将积极配合本公司，以符合数据保护要求的形式处理相关个人信息。
12.客户承诺其具备符合数据保护要求所规定的必要的组织管理制度以及技术措施以保障个人信息的安全。若发生或可能发生个人信息安全事件（指个人信息被泄露、毁损、篡改、丢失、未经授权的访问和处理，以及由此对数据主体的相关权益带来的侵害），客户应当立即书面通知本公司、并在第一时间采取有效的补救措施。若因客户原因导致上述个人信息安全事件，客户承诺将独立处理因此而产生的纠纷（包括但不限于投诉、行政处罚以及诉讼纠纷），使本公司、本公司关联方及相关数据主体、对数据拥有相关权利的主体免于侵害和损失，并承担全部责任。
13.客户知悉并确认，客户在使用主协议项下服务过程中，所有来自客户的数据和信息将被存储在中国大陆境内服务器，客户应当确保其提供的数据和信息符合客户当地法律法规和政策的相关规定。
14.客户承诺如本公司/平台要求，客户将及时向本公司提供所有必要的信息，以证明客户遵守数据保护要求，在主协议和本承诺函的约定范围以及数据主体授权范围内处理个人信息。前述必要信息包括但不限于：客户的数据安全能力情况以及对个人信息的处理情况。客户承诺所提供的信息/情况真实、准确，不存在任何虚假、隐瞒。本公司有权对客户的数据安全和数据处理进行安全审计，客户将予以积极配合。
15.当主协议合作期限届满或者因其他任何原因客户与本公司终止合作的，客户承诺将删除或销毁所有从本公司/平台获取的个人信息，包括原数据、备份数据等，并保证删除后无法通过技术手段进行恢复。
16.若客户违反本承诺函，将被视为严重违约和/或侵权行为，本公司有权要求客户对本公司、本公司关联方、数据主体、对数据拥有相关权利的主体或第三方所遭受的全部损失予以赔偿，并有权单方中止或终止客户投放需求和与客户的任何合作，客户承担全部法律责任，并应负责消除影响、妥善解决。
17.本承诺函不因主协议或合作的无效、中止、终止而终止或丧失效力。

附件二反腐败协议
第一条定义
为免疑义，本协议中的下列关键词释义如下：
单位：指各类公司、企业、事业单位、机关、团体、组织，包括政府机关、国有、集体所有、独资、私营等各类企事业单位与组织。
国家机构：指：（1）一国国家政府或地方政府及其相关机构、部门、分支、理事会与委员会，以及司法机关；（2）前述（1）中所列主体所有或控制的协会、组织、商业机构或企业；（3）政党；及（4）国际公共组织。
国家工作人员：指：（1）中央及各级地方政府、国家机构及其相关部门或单位的官员和职员，（2）代表国家机构以官方身份从事公务或行使公共职能的人员，（3）国企事业单位或人民团体中从事公务的人员，国企事业单位委派到非国企事业单位、社会团体从事公务的人员，（4）政党官员以及政治职位候选人，（5）国际公共组织的工作人员；及（6）皇室成员（如适用）。
相关方：指客户股东、董事、监事、高管、员工、及代表前述任一方行事的其他主体（例如委托代理人、中介机构、承包方、分包商）。
利益冲突：指客户或其相关方因与本公司和本公司关联公司、其股东、董事、监事、高管、员工、或对其有影响力的人存在身份上的特定关系或经济利益上的利害关系，可能导致本公司和本公司关联公司在相关合作中利益受损。
第二条反贿赂
客户理解并始终遵守所有适用的反腐败法律法规。在本协议合作前及合作期间，客户、其关联公司及相关方未曾且不会直接或间接地：

向任何单位或个人提供、承诺、批准、或授权任何财物或其他利益，以：（1）影响任何单位或个人的职务决定或职务行为；（2）不当谋取或维系任何交易机会或竞争优势；或（3）取得其他不正当利益；或
向任何本公司和本公司关联公司员工、或与合作相关的任何其他单位或个人索要或收受任何回扣、好处费、非常规商务招待等不正当利益。

第三条利益冲突
在本协议合作前及合作期间，客户、其关联公司及其相关方未曾且不会与本公司和本公司关联公司存在任何利益冲突，包括但不限于：（1）客户、其关联公司或其相关方向本公司和本公司关联公司员工、或对其有影响力的人（例如其配偶、近亲属、利益相关人）提供任何形式的借款；（2）客户、其关联公司或其相关方人员是本公司和本公司关联公司在职员工、离职一年内的本公司和本公司关联公司前员工、或对本公司和本公司关联公司员工有影响力的人，并参与本公司和本公司关联公司业务往来；（3）在合作过程中允许本公司和本公司关联公司员工或对本公司和本公司关联公司员工有影响力的人持有或由第三方代持客户股权（但持有上市公司0.1%以下股权或通过本人无实际控制权的基金或信托持有的股份除外）。
客户有义务就已知或潜在的利益冲突向本公司和本公司关联公司作出及时披露，并配合本公司和本公司关联公司采取相应措施以消除相关利益冲突对双方合作可能产生的不利影响。
第四条合规审计
在合作期间、合作解除或终止后的五（5）年内，客户应保留与合作相关的所有账簿和财务记录，本公司有权复制并保存该等记录或文件。客户应采取内部控制措施，以确保财务报表和交易信息的准确性，并在财务记录中反映与合作相关的所有活动和费用支出。
若本公司有合理理由认为客户、其关联公司或其相关方在合作期间违反本协议条款，本公司有权自行或委托专业第三方审计客户与合作相关的记录，包括但不限于实地走访、审阅相关账簿和财务记录、审阅相关交易文件与记录、与相关人员访谈等。客户应积极协助并配合本公司进行审计，不应拒绝审计、隐瞒信息或提供虚假信息。
第五条举报
在本协议签订前或本协议合作期间内发现任何违反或者企图违反本协议的行为，客户应向本公司专用邮箱（lianjie@bytedance.com）举报或立即告知本公司。本公司将对举报者身份及其举报行为予以保密。
对于真实有效的举报，在被举报事件查证属实后，本公司将根据公司制度以及被举报事件的具体情况，给予举报人人民币一万元至一百万元的奖励。
第六条违约责任
在本协议签订前或本协议合作期间内，客户、其关联公司或其相关方如果出现任何不遵守或部分不遵守上述条款的行为，或在本公司调查过程中不积极配合调查或故意隐瞒相关信息，或本公司有合理理由认为客户或其关联公司、其相关方存在违反本条款的风险，包括但不限于未履行告知与披露义务，拒绝配合审计，相关财务记录明显不准确，存在明显虚假陈述或行受贿（嫌疑）等情形，则该等行为为本协议下的重大违约，本公司和本公司关联公司有权：（1）以通知方式立即单方面终止本协议且无需支付本协议相关的任何款项，客户还应向本公司支付所涉合同总金额的30%（若相关法律法规规定更高比例，则适用该更高比例）作为违约金。若前述违约金金额不足人民币十万元的或违约金难以计算的，以人民币十万元为准。本公司和本公司关联公司有权从合同款项中直接扣除客户应当承担的违约金；（2）将客户、其关联公司及其相关方列入黑名单，并全面禁止或部分限制其与本公司和本公司关联公司的全部或部分现有及未来合作，包括但不限于本协议项下的合作；以及（3）通过本公司和本公司以外其他渠道公布、公开客户、其关联公司及相关方的违约行为。
客户、其关联公司及其相关方应自行承担违反本条款的全部责任。若本公司和/或本公司关联公司因客户、其关联公司及其相关方违反本协议条款遭受任何损失、损害、索赔或罚款，客户应对本公司和本公司关联公司进行赔偿、维护本公司和本公司关联公司利益并使本公司和本公司关联公司免于承担任何责任，本公司和本公司关联公司将保留追究客户及其直接责任人民事及/或刑事法律责任的一切权利。

QianChuan Platform Service Agreement
Revision Date: December 22nd, 2025

Effective Date: January 1, 2026
As the operator of the QianChuan Platform (hereinafter, "we" or the "Company"), we sincerely welcome you to use the services provided by the QianChuan Platform! Before your registration or authorized registration of an account with the QianChuan Platform (the "QianChuan Platform Account"), please make sure that you have carefully read and fully understood the terms and conditions of the QianChuan Platform Service Agreement (the "Agreement"), especially the terms and conditions that exempt or limit the Company's obligations or liabilities, or aggravate the obligations or liabilities of yours. If you agree to this Agreement, or indicate your consent by actually logging in, accessing and using the services provided by the QianChuan Platform, it means that you confirm to be bound by this Agreement and the effectiveness of your confirmation is valid to the subject that authorizes you to register the QianChuan Platform Account. In compliance with applicable laws and regulations or for the purpose of improving products and services, the QianChuan Platform shall be entitled to update this Agreement when necessary. The updated terms shall be effective upon the release on the QianChuan Platform. In the event that you disagree with the updated terms, please stop using the services provided by the QianChuan Platform. In the event that you continue to use the services provided by the QianChuan Platform, it shall be deemed that you have fully understood and accepted the updates. If you have any objection to the modified Agreement, please immediately stop logging in or using the QianChuan Platform and its related services.
Article 1 Definitions
1.1 Agreement
The "Agreement" refers to the agreement established between you and the Company regarding your registration, login, and use (hereinafter collectively referred to as "use") of the QianChuan Platform and its services.
1.2 QianChuan Platform
The "QianChuan Platform" refers to the platform legally operated by the Company with domain names including but not limited to https://qianchuan.jinritemai.com/, https://business.oceanengine.com/, and https://www.shoppingads.cn/ and access entrance including but not limited to the PC websites and the entrance in Doudian App, Douyin App and Ocean Engine App.
1.3 Doudian Platform
The "Doudian Platform" refers to the e-commerce platform operated by Shanghai Gewuzhipin Network Technology Co., Ltd. and its affiliated companies, providing Internet information technology services for merchants. Upon admission by the Doudian Platform, merchants may show and sell their goods and services to consumers through technical services provided by the platform. The domain name of Doudian Platform includes but is not limited to jinritemai.com.
1.4 Ocean Engine Buyin Platform
The "Ocean Engine Buyin Platform" refers to the comprehensive technology service platform operated by Shanghai Gewuzhipin Network Technology Co., Ltd. and its affiliated companies, providing various technical services for content creators and service providers, including but not limited to account management, data processing (including search, statistics or analysis, etc.) and operation efficiency optimization. The domain name includes but is not limited to: buyin.jinritemai.com.
1.5 Premium Affiliate Platform
The "Premium Affiliate Platform" refers to the information technology service platform operated by Shanghai Gewuzhipin Network Technology Co., Ltd. and its affiliated companies, which assists clients, content creators, and product-recruiting service providers (i.e., merchant leaders) in establishing service cooperation. The Premium Affiliate Platform displays products, services, and livestreaming rooms for information sharing activities proposed by clients to content creators and product-recruiting service providers, and displays content creators and product information sharing related data, product-recruiting service providers' solicitation activities and other information to clients, facilitating service cooperation among clients, content creators, and product-recruiting service providers.
1.6 Media Platform
The "Media Platform" refers to client applications, websites, mini programs operated by the Company or its affiliated companies, as well as other cyberspaces operated by partners that arrange their placement inventories through technical services provided by the Company or its affiliated companies, displaying Customer's Content Materials, products and services on web pages, presentation locations and other RITs, including but not limited to Douyin, Douyin Lite, Xigua Video, Toutiao, Toutiao Search, Toutiao Lite, Toutiao Search Lite, media platforms in cooperation with CSJ or other media platforms in cooperation with the QianChuan Platform.
1.7 Media Platform Operator
The "Media Platform Operator" refers to the operator of the Media Platform, including but not limited to the Company, the Company's affiliated companies, and third parties that access the technical services of the Company or its affiliated companies as resource providers.
1.8 QianChuan Platform Services or Services
The "QianChuan Platform Services" or the "Services" refer to a series of services provided to Customers based on the continuously updated technology, systems, software, and application capabilities of the QianChuan Platform, including but not limited to software technical services, account services, technology-driven and intelligent placement services, data analysis and monitoring services, model optimization services, intelligent creative optimization services, data management services, performance analysis and tracking services, etc.
1.9 QianChuan Platform Account
The "QianChuan Platform Account" refers to the account that the Customer has duly registered on QianChuan Platform to receive the Services according to this Agreement.
1.10 Marketing Service Provider
The "Marketing Service Provider" refers to the marketing service provider entrusted by the Customer with the authorization to operate the Customer's QianChuan Platform Account, use the Services, and directly pay the Service Fee to the Company or its affiliated companies. Marketing Service Providers under this Agreement are limited to those authorized by QianChuan.
1.11 Customer
The "Customer", also referred to as "you" in this Agreement refers to the entity or individual who registers an QianChuan Account, uses the Services, and pays the Service Fee according to this Agreement.
1.12 Affiliated Platforms
The "Affiliated Platforms" refer to mobile client applications and/or websites operated by the Company's affiliated companies, including but not limited to Toutiao, Xigua Video, Douyin, Douyin Volcano Edition, Ocean Engine Creative, Doudian Platform, Ocean Engine Buyin Platform, Premium Affiliate Platform, Douyin Supermarket, Supply Chain Management Platform, Ocean Engine Workbench, Ocean Engine Ark Platform, Ocean Engine Yuntu Platform, DOU+ Platform, Ocean Engine Xingtu Platform, Ocean Engine Marketing Platform, Ocean Engine Local Service Ads, etc., as well as media websites or applications with which the Company or its affiliated companies provide technical cooperation.
1.13 Service Fee
The "Service Fee" refers to the fee paid by the Customer or Marketing Service Provider to the Company for using the Services.
1.14 Restrictive Measures
"Restrictive Measures" refer to the restrictive measures taken by the QianChuan Platform against Customers, their affiliated companies, and some or all functions of their QianChuan Accounts and those of their affiliated companies, according to relevant laws and regulations, service agreements, and rules. These include closing/banning accounts; restricting registration and account opening; restricting placement, including limitations on content material, targets, objects, and displays; freezing and deducting funds and benefits in accounts, including cash balances, grants, cash-back red packets, QianChuan Mobile coupons, etc.; restricting participation in various activities organized by the QianChuan Platform and Affiliated Platforms; restricting fund-related functions, including pre-payment, fund transfer, transaction, refund, and freezing, reduction, and zeroing of credit amounts; and other restrictions on related functions of the Services.
1.15 Customer's Content Materials
"Customer's Content Materials" refer to content designed and produced by the Customer independently or by a third party entrusted by the Customer, or with the authorization from a third party, or generated based on the related functions of the Services, which is used to display information about the Customer's brands, products, services or other legitimate promotional objects produced by the Customer or sold/operated by the Customer with authorization (including but not limited to livestreaming rooms, stores, etc.), or keyword information submitted by the Customer, including text, images, flash, audio, video, livestream and other contents, as well as all components contained therein such as their likeness, portraits, names, logos, trademarks, brands, music, sounds, dialogue, visual designs, and the Landing Pages.
1.16 Landing Page
"Landing Page" refers to the web page that the Customer's Content Materials points to, or the web page that the link contained in the Customer's Content Materials points to, which platform users can directly access or be redirected to after visiting and clicking on the Customer's Content Materials.
1.17 Placement Object
"Placement Object" refers to the products, services, or any other legitimate promotional objects (including but not limited to brands, livestreaming rooms, etc.) that the Customer places and displays through the Services.
1.18 Performance Behavior
"Performance Behavior" refers to business activities related to products and services placed through the Services by Customers, as well as post-promotion activities, specifically including all marketing, transaction, and after-sales behaviors that occur when the Customer and/or its affiliated companies or Customer's Affiliates provide products or services to users after users browse or click on the Customer's Content Materials.
1.19 Ocean Engine Workbench
The "Ocean Engine Workbench", aka "Ocean Engine Zongheng Platform", "Ocean Engine Business Management Platform", refers to the comprehensive platform with the domain name Ocean Engine Workbench that provides the Ocean Engine Account users with technical services related to management and operation of full-link commercial activities, including but not limited to cross-account/role query and configuration of permissions, operations of assets and funds, marketing in multi-scenarios, and the data insights for different Ocean Engine business platforms.
1.20 Ocean Engine Account
The "Ocean Engine Account" refers to the information combination registered by users with emails, mobile number or third-party account authorization and used for user identification, accessing and using the business platforms within the Ocean Engine Account system (as listed on the Ocean Engine Workbench).
1.21 Service-Related Agreements and Rules
"Service-Related Agreements and Rules" refer to this Agreement, the rules published by the QianChuan Platform in the QianChuan Platform Rules Center, and various agreements, rules, specifications, notices, policies, and announcements that are otherwise agreed to, confirmed, and to be complied with by Customers before and during the use of specific functions and services.
1.22 Service Data
"Service Data" refers to (1) account service-related data, including account information, account permissions granted or acquired, the management, authorization, binding, collaboration and operation-related data, etc.; (2) data related to plans/orders, including Service Fee settlement data, interaction data, transaction data, return on investment, conversion rate, etc.; (3) the information, records and documents related to account authentication and business qualification; (4) contract information, including the text of the agreement, the name of the contracting party, signing status and validity period, etc.; (5) data related to Customer's Content Materials (including the number of views, likes, comments, shares, users joining the fan club, etc.), profile information of associated Douyin accounts used in placement (including the number of followers, visits, home page window visits, etc.), and commercial-use related data (including the number of clicks, the number of order placing, the number of orders and the order amount, etc.); (6) data generated from Customer's participation in surveys, marketing, testing, and other activities organized by the QianChuan Platform and its Affiliated Platforms; (7) other data arising from Customer's use of the Services and the process of using the Services; and (8) derivative data formed through the statistics, analysis, and aggregation of the foregoing data by the QianChuan Platform and the Affiliated Platforms.
1.23 Unreasonable Benefits
"Unreasonable Benefits" refer to preferential benefits (including grants, cash-back red packets, coupons, etc.) that the Customer has obtained or is about to obtain from the Company, and/or unpaid Service Fee, and/or rebate amounts not deducted, that exceed 30% of the actual Service Fee paid by the Customer, or, where there is a significant deviation from the overall Customer data average, the portion exceeding 30% or the overall Customer data average. The calculation shall be based on the nominal value of resources, rebates, grants, cash-back red packets, coupons, etc.

Article 2 Execution of Agreement, Cooperation Matters, and Policies
2.1 Contracting Party
The authenticated entity or person of the QianChuan Platform Account is the contracting party of this Agreement, which shall assume the corresponding rights and obligations under this Agreement.
2.2 Cooperation Matters
The Customer hereby entrusts the Company to provide the Services under this Agreement in accordance with the terms and conditions herein, and shall pay the corresponding Service Fee to the Company.
2.3 Customer Contact Information
(1) The Customer's legal representative/operator and the mobile number/email address submitted by the Customer during the registration of the Ocean Engine Account or the QianChuan Platform Account and/or during the use of the QianChuan Platform, Affiliated Platforms, and the Services through offline or online means ("Customer Contact Information") shall be used to record system information, confirm Customer identity or verify Customer intent, or for other purposes related to the Services. The Company shall be entitled to rely on any statements, replies, or handling (including sub-authorization) related to this Agreement made through the Customer Contact Information as acts that have been fully authorized by the Customer, representing the Customer's true intention and binding upon the Customer.
(2) The QianChuan Platform shall be entitled to, directly or by authorizing a third party, contact the Customer with the Customer Contact Information, for the purpose of providing value-added services related to the Services (including consultation, diagnosis, suggestions and optimization of placements), researching customer experience, sending service-related notices, questionnaires, or commercial information containing product or service recommendations. If you have objections to this, please contact the customer service team.
2.4 Cooperation Policies
If the Customer applies for and confirms incentive policies recognized by the Company (the "Incentive Policies"), through the Customer Contact Information or through the effective means specified in this Agreement such as the Ocean Engine Account or QianChuan Platform Account, the Customer acknowledges that the confirmed Incentive Policies (including but not limited to the content of the policies, the actual implementation of the policies, and matters related to deposits) constitute the Customer's true intention and are legally effective and binding on the Customer. If a separate written agreement is executed regarding the Incentive Policies, such written agreement shall prevail.
The Customer acknowledges and confirms that, where it enjoys incentive benefits through the aforesaid agreed means, or under the incentive policies of its affiliated companies or via other means, the relevant rules governing such benefits—including but not limited to the resource types, usage period requirements, applicable scenarios and scopes, calculation standards, calculation methods, settlement procedures, benefit recovery and deduction—shall be subject to the incentive policies confirmed by the Customer and/or its affiliated companies as aforesaid, or the incentive policies publicly announced by the Platform under such other means.

Article 3 Service Application, Approval, and Activation
3.1 Application for Service Activation
The Customer may register and authenticate an QianChuan Platform Account by themselves or by authorizing a Marketing Service Provider. The Customer and any third-party authorized by the Customer shall submit the application to activate the Services ("Application of Services"), complete necessary online processes and provide relevant materials (including but not limited to authentication documents, authorization documents, representation and warranty documents and guarantee letters), as required by the QianChuan Platform.
3.2 Approval and Activation of the Services
(1) Based on relevant laws, regulations, policies and the operating strategy of the QianChuan Platform, the Company shall be entitled to review the Application of Services and decide whether a person or an entity is qualified to register an QianChuan Platform Account, or whether to accept the Application of the Services. To optimize the placement ecology and encourage reasonable placement, the QianChuan Platform shall be entitled to set up an upper limit on the number of the QianChuan Platform Accounts that each entity can register, based on factors such as the Customer's maturity of placement activities, usage rate of the QianChuan Platform Accounts, the Customer's placement performance and business performance. If a Customer applies to register an QianChuan Platform Account jointly with the registration application for the Doudian platform, upon approval by the QianChuan Platform, the QianChuan Platform Account will be activated when the Customer access relevant pages of the Service through the Doudian Platform, the Ocean Engine Buyin Platform or Douyin E-commerce Compass Platform for the first time.
(2) After the Customer successfully registers the QianChuan Platform Account and activates the Services, the Customer may still be required to provide additional documents during the course of using the Services. The QianChuan Platform will review such documents and the Customer's Content Materials. Upon approval, and provided that the Customer makes timely payment of the Service Fee and any other applicable charges (if any), the Customer may use the Services in accordance with this Agreement.
(3) The Customer acknowledges and agrees that, in order to help the Customer understands and obtains the information and rights and interests released from time to time by the QianChuan Platform, the Customer agrees to follow the official Douyin Account of QianChuan Platform when the Customer registers an QianChuan Platform Account. The Customer may decide whether to unfollow the Account.

Article 4 Scope and Method of Platform Services
4.1 Services Related to Account IDs and Accounts
The QianChuan Platform shall be entitled to formulate and update relevant rules for account registration and management from time to time based on changes in laws, regulations or policies, business adjustments, account management needs and the relationship between QianChuan Platform Accounts and Affiliated Platforms' accounts. The Customer understands and agrees to comply with these rules during the process of using the Services.
4.1.1 Account Registration and Account Security
(1) The Customer understands and undertakes that the accounts set up by the Customer shall not violate national laws, regulations, or platform rules, and shall not engage in any conduct that infringes national interests, harms the legitimate rights and interests of other citizens, or violates social ethics. Account names, avatars, profiles, and other registration information shall not contain illegal or harmful content. Without another person's permission, the Customer shall not use another person's identity (including but not limited to impersonating another's name, trade name, trademark, avatar, or any other confusingly similar elements) to register an account, nor maliciously register accounts (including but not limited to repeated registration or bulk registration). The Company has the right to examine and verify the information submitted by you.
(2) The Customer shall properly keep their login account and password ("Login Information") and ensure the security of the account, and should not share, resell, rent or lend the login information or related resources in the account to third parties. In the event of account loss or forgotten passwords, you may file an appeal through the platform's prescribed procedures to request retrieval of the account or password. You understand and acknowledge that when handling Login Information modification or retrieval requests, the platform will verify the information and documents provided in the application against system records but will not verify or identify whether the applicant is the legitimate authorized user of the account. Upon completing your use, you shall securely log out. If your account is compromised or your password is lost due to your improper safekeeping or other reasons attributable to you, or due to force majeure events, you shall bear the corresponding responsibilities at your own cost.
(3) The QianChuan Platform judges the identity of the Customer only based on the customer's login information, and presumes that anyone who uses the login information to log in, access and operate the QianChuan Platform Account is the Customer or has been authorized by the Customer. You shall bear full legal liability for all activities and actions conducted when logging in to, accessing, and operating your account (including but not limited to online execution/confirmation of agreements, configuration and operation of the account, etc.).
(4) In case of situations including but not limited to leakage of login information, theft, or placing the operation page in an unsafe environment after the Customer logs into the account, resulting in any use or misoperation of the QianChuan Platform account not performed by the Customer ("Insecure Operations"), the Customer shall bear the corresponding legal consequences. If the Customer knows of any illegal use of the QianChuan Platform Account or the existence of security loopholes, the Customer shall immediately notify the Company, and the Customer should bear the losses caused by the failure to make a timely notification.
If the Customer violates this section, the QianChuan Platform has the right to take Restrictive Measures on the Customer's QianChuan Platform Account or terminate part or all of the Services. The Customer further acknowledges and agrees, in the event that Insecure Operations contain placement activities and the QianChuan Platform has provided the Services according to the placement plan or placement order settings and the corresponding rules, the QianChuan Platform shall be entitled to the Service Fee generated by Insecure Operations and has no obligation to make a refund.
(5) To protect the security of the QianChuan Platform Account and the legitimate rights and interests of the Customer, the QianChuan Platform shall be entitled to require the Customer to complete login identity verification before logging into an QianChuan Platform Account that has been inactive for a period of time.
(6) If you need to terminate the use of the platform account services, you may apply to close or cancel your account. After verifying that the conditions for closure or cancellation are met, the account will be closed or canceled. After cancellation, you shall remain responsible for your actions occurring prior to account cancellation and during your use of the platform Services. Once cancellation is completed, account records, functions, and related information cannot be restored or provided.
4.1.2 Account Duplication
If you perform account duplication operations on the QianChuan Platform, the duplicated account will reuse the qualification information, account profile image, and other information of the current account (the "Duplicated Account"). You shall bear responsibility for the consequences of actions performed under the Duplicated Account and shall comply with and be bound by the QianChuan Platform Multi-Account Opening Confirmation Letter.
4.1.3 Terms Related to the Ocean Engine Account and the Ocean Engine Workbench Regarding the behaviors of accessing and using the QianChuan Platform, the Customer understands and agrees with the Ocean Engine Account User Agreement, Ocean Engine Privacy Policy, and Ocean Engine Workbench Account Management Service Agreement, and accepts the various services provided by the Ocean Engine Workbench for the Ocean Engine Account. The Customer acknowledges and agrees to the following.
(1) The business platform accounts under the same Ocean Engine Account will be automatically bound to the Ocean Engine Workbench account.
(2) Customers may use an Ocean Engine Account to login to the Ocean Engine Workbench and obtain the various services provided by the Ocean Engine Workbench, access and operate the business platform accounts within authorization.
(3) If the Customer's QianChuan Platform Account is bound with a Doudian Platform Account, the Customer's QianChuan Platform Account will be automatically authorized to bind with the Ocean Engine Workbench Account, together with the Doudian Platform Account, under the same Ocean Engine commercial account. By such authorization and binding relationship, the Customer authorizes the account of the Ocean Engine Workbench to manage and operate Customer's QianChuan Platform Account, including but not limited to operating placement, setting collaborator permissions and fund recharge.
(4) If the Customer's QianChuan Platform Account is bound with a Doudian Platform Account, and the Doudian Platform Account has been bound with the store by "Account-Store Integration", the Customer authorizes such Douyin Platform Account to log in the Ocean Engine Workbench and conduct management and operation for the Customer. In the event that the Customer has applied for an QianChuan Platform Account through Ocean Engine Buyin Platform as a creator or an institution, and the Customer has completed the authorization and binding process according to the instructions on the websites, the Customer authorizes such a Douyin Account to login to the Ocean Engine Workbench and conduct management and operation for the Customer without collaborator management functions.
(5) For other Ocean Engine Workbench accounts that are not bound with the Customer's QianChuan Platform Account, they may initiate an authorizing and binding application, and the Customer may select agree or reject on QianChuan Platform.
(6) After completing the authorization binding process, if the authentication entity of the QianChuan Platform Account is inconsistent with the authentication entity of the Ocean Engine Workbench Platform Account, the Customer shall be responsible for the management and operation of the QianChuan Platform Account through the Ocean Engine Workbench Platform Account.
(7) When you use various marketing service platforms under Ocean Engine (such as the QianChuan Platform or Feiyu CRM), you must first create an Ocean Engine Account. Only after logging into such account may you create the corresponding business accounts for each platform. You shall comply with each marketing service platform's respective user agreements, privacy policies, and other applicable terms, all of which apply concurrently with the relevant provisions of the Agreement.
4.1.4 Convenient Account Opening
(1) To simplify the application and activation process for your use of the QianChuan Platform and its affiliated platforms (including but not limited to Ocean Engine Marketing Platform, Ocean Engine Local Ads, Ocean Engine Xingtu Platform, DOU+ Platform, etc.), you agree that you may apply for registration of an QianChuan Platform account through the entry points provided by some affiliated platforms, and authorize QianChuan Platform to use the authentication entity information, qualification information and bank account verification information and subject identity verification information ("Subject Qualifications") you submitted to the affiliated platforms, so as to simplify the approval and activation process of service application.
(2) In the event that the Customer has registered a store on Doudian Platform ("Doudian Store"), the Customer, deemed as in the role of a "Merchant", shall authorize QianChuan Platform to obtain and review the authentication entity information, qualification information and bank account verification information of the Doudian Store, which will be submitted to register an QianChuan Platform Account in the role of a "Merchant". The QianChuan Platform Account shall establish an authorization and binding relationship with the Doudian Store, and the Douyin account that has been or will be bound with the Doudian Store through the Doudian Store & Douyin Account Integration Process (such account, the "Official Douyin Account of the Store"), based on which, the Customer or any authorized third parties may access and operate the QianChuan Platform Account via the Official Douyin Account of the Doudian Store and the Douyin Account of the Store, as well as access relevant data of the Official Douyin Account of the Store and the Douyin Account of the Store via the QianChuan Platform Account, or access relevant data of the QianChuan Platform Account via the Official Douyin Account of the Doudian Store and the Douyin Account. Once the authorization and binding relationship between the Official Douyin Account of the Doudian Store and the Douyin Account of the Store is terminated, the authorization and binding relationship between the Douyin Account of the Store and the QianChuan Platform Account will be terminated accordingly; however, any and all relevant data obtained and placement plans submitted before the termination shall not be affected.
(3) In the event that the Customer has registered an account with Ocean Engine Buyin Platform (such account, a "Buyin Account") and authenticated as "Creator" or "MCN", the Customer shall authorize QianChuan Platform to obtain and review the authentication entity information, qualification information and bank account verification information of the Buyin Account, which will be submitted to register an QianChuan Platform Account in the role of a "Creator" or an "MCN". The Customer understands and agrees to authorize the QianChuan Platform Account to be bound with the Buyin Account, and based on the authorization and binding relationship, the Customer or any authorized third party may access and operate the QianChuan Platform Account via the Buyin Account, as well as access relevant data of the Buyin Account via the QianChuan Platform Account.
(4) If the Customer is neither a Doudian Platform merchant nor a Creator or an MCN on the Ocean Engine Buyin Platform, then when opening an QianChuan Platform Account using a Douyin account, the Customer shall authorize the QianChuan Platform to obtain the information of the authentication entity of such Douyin account. The Customer understands and agrees to authorize the QianChuan Platform Account to be bound with the Douyin Account, and based on the authorization and binding relationship, the Customer or any authorized third party may access and operate the QianChuan Platform Account via the Douyin Account, as well as access relevant data of the Douyin Account via the QianChuan Platform Account.
(5) Unless otherwise agreed in writing, the Customer shall acknowledge that the authentication information of the Doudian Store/Buyin Account shall be consistent with the QianChuan Platform Account, which constitutes one of the premises of a validly registered QianChuan Platform Account. In the event that QianChuan Platform identifies any inconsistency of the authentication information, QianChuan Platform shall be entitled to take management measures, including but not limited to imposing Restrictive Measures on the QianChuan Platform Account, fixing the abnormal display of entity information and requiring the Customer to re-upload relevant qualifications.
4.1.5 Authorization of Official Douyin Account
(1) With the role of a "Merchant", the Customer's existing or future Official Douyin Account of the Store will by default become the "Official Douyin Account" of the first QianChuan Platform Account registered by the Customer. In other scenarios, the Douyin account used by the Customer or the Marketing Service Provider authorized by the Customer when registering the QianChuan Platform Account shall be the "Official Douyin Account" of the QianChuan Platform Account. The Customer may, within the scope permitted by the Service-related Agreements and Rules, operate a qualified Douyin Account to establish an "Official Authorization" relationship with an QianChuan Platform Account, and become the "Official Douyin account" of the QianChuan Platform Account. Based on the Official Authorization, the Official Douyin Account can log in, access, operate and close the QianChuan Platform Account, and the QianChuan Platform Account obtains the following authorizations.
(2) Permissions of operation and execution of agreements. Based on the Official Authorization, the QianChuan Platform Account shall be entitled to perform various operations (including but not limited to using or authorizing a third-party to use exclusive placement services or products for promoting the Official Douyin Account) and agree to any and all related agreements, guidelines and rules, etc. in relation to data promotion.
(3) Authorization for content materials. Based on the Official Authorization, during the process of receiving the Services, the Customer is entitled to use the contents uploaded, released or transmitted through the Douyin Account on Douyin and related services (including but not limited to texts, pictures, videos, audios, live broadcasts and other forms of contents as well as all their components including music, sound, lines, visual design, dialogue, etc.) to transmit information on the Internet for commercial purposes including but not limited to marketing, publicity and promotion of brands, products and events, as well as use the authorized content to promote the live room. For the avoidance of doubt, the Customer understands and agrees that, the rights granted above include the rights and licenses to use, reproduce and display personal images, portraits, names, trademarks, service marks, brands, names, logos and company logos (if any), any other branding, marketing or promotional assets, supplies, materials, etc. that the Douyin Account owns or is licensed to use and embed in the contents.
(4) Authorization of data. Based on the Official Authorization, the Customer is entitled to access relevant data generated by the Official Douyin Account during commercial activities, including relevant data of short videos/live broadcasts (including but not limited to the number of views, the number of people who join the fan club, the number of comments, the number of reposts and other relevant aggregated data), relevant data of the home page of the Douyin Account (including but not limited to the number of followers of the home page, the number of visits, and the number of visits to the home page window), relevant data of short video/live broadcast contents concerning the commodities of the Customer (including the number of clicks, the number of order placing, the number of orders and the order amount, etc.) and derivative data such as conversion rate that are analyzed based on the above data. After the Official Authorization is terminated, the authorized contents already viewed, used or saved by the Customer can be kept in the QianChuan Platform Account without any filtering, removal or deletion measures imposed.
4.1.6 Authorizations Related to the Ocean Engine Buyin Platform
(1) If you log in the Ocean Engine Buyin Platform with a Douyin Account and the Douyin Account has opened an QianChuan Platform Account, you authorize your QianChuan Platform Account to be bound with the Ocean Engine Buyin Account. You can directly access the QianChuan Platform through the Ocean Engine Buyin Platform, so that you can use the QianChuan Platform's various services and view data information such as the information on the Services.
(2) When you are a content creator or a merchant, if you log in to the Ocean Engine Buyin Platform using a Douyin account and click the QianChuan Platform login portal provided by the Ocean Engine Buyin Platform to apply for activating an QianChuan Platform Account, use the QianChuan Platform Platform Services, and view the data related to the Services, you understand and agree that such actions constitute your consent to authorize the Ocean Engine Buyin Platform to share with the QianChuan Platform Platform the Douyin account information you used to log in, for the purpose of identity verification. You understand and agree that, in order to verify your identity, confirm whether you meet the conditions for registering an account, and optimize the services provided to you based on your situation, the QianChuan Platform will also check with the Doudian Platform whether the Douyin Account you designated has been bound to a Doudian Platform store account in normal operating status, and/or check with the Premium Affiliate Platform whether you have completed the authentication of the identity information of the Premium Affiliate Platform-related account. If it is found after verification that your Douyin Account has not been registered with the QianChuan Platform, you authorize the platform to obtain your Douyin Account information and generate online instructions in subsequent pages. You shall complete the application for registering an QianChuan Platform Account according to the instructions.
(3) When you are an institution, if you click the QianChuan Platform login portal provided by the Ocean Engine Buyin Platform to apply for activating an QianChuan Platform Account, use the QianChuan Platform Services, and view the data related to the Services, and follow the subsequent page prompts to use a Douyin account that meets the QianChuan Platform requirements ("Designated Douyin Account") to apply for opening an QianChuan Platform Account under the authentication entity of the institution's Ocean Engine Buyin Platform account, you understand and agree that such actions constitute your consent to authorize the Ocean Engine Buyin Platform to share your Ocean Engine Buyin Platform account information and the Designated Douyin Account information with the QianChuan Platform for identity verification. You understand and agree that, in order to verify your identity, confirm whether you meet the conditions for registering an account, and optimize the services provided to you based on your situation, the QianChuan Platform will also check with the Doudian Platform whether the authenticated entity of your Ocean Engine Buyin Account has been bound to a Doudian Platform store account in normal operating status, and/or whether Designated Douyin Account has been bound to the account of the store in normal operation, and/or verify with the Premium Affiliate Platform whether you have completed the authentication of the identity information of the Premium Affiliate Platform-related account. If it is found after verification that your designated Douyin Account meets the conditions for registering an QianChuan Platform Account, you authorize the QianChuan Platform to obtain your Ocean Engine Buyin Account information and your Designated Douyin Account information (including but not limited to profile and nickname information) and generate online instructions in subsequent pages. You shall complete the application for registering an QianChuan Platform Account according to the instructions.
4.1.7 Where the Customer's project resource package for placement includes Ocean Engine Xingtu resources, the Company is entitled to provide the information of the Customer's qualifications, orders, and other data or information to the Ocean Engine Xingtu Platform for the execution of the Xingtu tasks.
4.2 Technology-Driven and Intelligent Placement Services
4.2.1 Definitions and Rules
(1) Technology-driven and intelligent placement services refer to services under which, based on the placement plans/orders created by the Customer, the Platform conducts analysis, monitoring, compilation, processing, and model optimization of the Customer's plans and order requirements. Using continuously optimized analytical and placement models and display rules, the Customer's Content Materials will be displayed—through adapted formats—on Media Platforms (including those already integrated or to be integrated in the future) at premium placements selected by the system, with the aim of improving information matching and conversion efficiency, and further providing derivative post-display tracking services.
(2) Placement rules. The Company and its affiliated companies are entitled to formulate and continuously update various rules applicable before the Customer activates the Services, during the Customer's use of the Services, and after the Customer's Content Materials are published ("Placement Rules"), in accordance with business strategies, requirements under applicable laws and regulations, policy changes, platform risk control and ecosystem governance measures, account-management needs, protection of user rights and experience, maintenance and improvement of service and material quality, and the Service-Related Agreements and Rules. Based on the Placement Rules, the Company may review and manage the Customer's qualifications, account activation and usage, Customer's Content Materials, Placement Objects, Placement Behaviors, and Performance Behavior, and may take corresponding actions against the Customer, the Customer's affiliated companies, and their respective accounts. The Customer shall use the Services in compliance with the Placement Rules.
(3) The Customer understands and agrees that placement outcomes and performance are affected by multiple factors, including but not limited to the conditions of Placement Objects, the quality of Customer's Content Materials, Customer operations, Performance Behavior, and changes in competitive environments. Regardless of the service method, placement method, or billing method adopted, neither the Company nor its affiliated companies makes any express or implied commitment regarding the effectiveness of using the Services by the Customer, or the sales, brand image, operating performance, or investment returns of the Customer's products or services.
4.2.2 Methods of Placement Services
(1) Placement services include non-bidding placement and bidding placement. The Customer shall follow the Platform's prompts and guidance to place orders and perform placement operations. The Customer must carefully review and comply with the Platform's rules regarding ordering and placement operations and shall be responsible for its own actions. The Customer may not deny the validity of its operations for any reason.
(2) Non-bidding placement includes brand placement, project resource packages (such as self-produced programs and specific campaign placement), and placement through other non-standard resources. For non-bidding placement, you agree to comply with and be bound by the Non-Bidding Placement Product Service Agreement (URL: https://qianchuan.jinritemai.com/rule/content/123513?mappingType=2&pageId=229&spaceId=295&timestamp=1759979745082), and the Company is entitled to provide the corresponding non-bidding placement product services and conduct billing and settlement in accordance with such agreement.
(3) Bidding placement: When the system determines that the placement plans/orders created by the Customer meet the transaction conditions for the Services, the Customer's Content Materials will be displayed—either independently or in aggregated form—on Media Platforms and RITs selected by the system, based on continuously optimized placement models and Placement Rules.
(4) Certain RITs (such as search RITs, Douyin Mall RITs, etc.) require the Customer's Content Materials to match or associate with the placement. To facilitate the Customer's access to such resources, the Customer authorizes the Company to appropriately adjust (including adding, replacing, or editing) Customer's Content Materials that do not meet the required matching or association attributes of such RITs, based on the attributes and features of specific RITs.
(5) If the Customer places orders for or performs placement related to Star Selection Tasks via the QianChuan Platform, the Customer agrees to comply with and be bound by the QianChuan Platform – Star Selection Task Service Agreement (URL: https://qianchuan.jinritemai.com/support/content/182731?pageId=229&spaceId=295&timestamp=1763630052498&visitor_source_app_id=295).
(6) To provide improved services, the QianChuan Platform will continuously explore diversified locations, formats, and styles to display Customer's Content Materials. To adapt materials to such displays, the Platform may adjust the content or format of the Customer's Content Materials, including but not limited to modifying dimensions, formats, layouts, placements and formats, placement methods, adding anchors, marketing components, logos or marks as required by Service-Related Agreements and Rules or applicable laws and regulations, editing high-quality livestream clips, generating works or optimization outputs with AI, aggregating Customer's Content Materials with those of other Customers, or enabling part or all of the creative optimization functions. Actual operations shall be subject to the Platform's execution.
(7) Quota mechanism and restrictions. To optimize the Platform ecosystem and ensure stable access to the Services and placement activities for the majority of Customers, the Platform is entitled to impose creation/ad delivery quota limits and frequency limits on all or part of the placement plans/orders. The Platform may also impose certain restrictions on placement activities or the use of related materials based on placement behavior, material quality, and usage conditions.
(8) It may take a certain amount of time for the Customer's operation instructions to be sensed and successfully executed by each module of the system. The platform will make commercially reasonable efforts to shorten the time difference, but it is still limited by the current situation that the existing technology and conditions can achieve. Customers should not take advantage of such time differences to gain any Unreasonable Benefits.
(9) The QianChuan Platform determines the customer's placement intention based on the customer's operation of the start or pause button of the placement plan/order, instead of information such as the visibility of the Customer's Content Materials, the status of the commodity, the status of the live streaming room, and the authorization status of the Douyin account. Before the Customer actively pauses the placement plan/order, the Platform will deem the Customer to possess the intent to use the Services and continue placement.
4.3 Services and Requirements Related to Software System
(1) During the process of using the Services, the Customer shall carefully operate in accordance with the online instructions released by QianChuan Platform by platform announcement, web pages, messages and other forms of written notices. The Customer shall be responsible for the operations conducted by the Customer and the third-parties authorized by the Customer without denying the effectiveness of the operation behavior for any reason.
(2) Convenient login. To optimize access and login experience, where the Customer accesses business platforms connected to the Ocean Engine account system ("Business Platforms") through links provided by the QianChuan Platform, or accesses the QianChuan Platform through links provided by the Business Platforms, the Company will recognize the Customer's currently logged-in Ocean Engine Account for redirection purposes, without requiring duplicate login authentication.
4.4 Targeting Capability Services
The Customer understands and agrees that when using the Platform's targeting capabilities, audience profile information is generated based on model estimations. As user audience profile information changes from time to time, and the collection of such information is subject to laws and regulations, user authorization, and other objective conditions, the audience being reached in the end may differ from the targeted population set at the time of placement. Where the Customer uses audience segment targeting or exclusion functions, certain audiences within such audience segments may not be targetable or excludable. Simultaneously, when selecting the targeting audiences, the Customer should pay attention to whether the audience information is updated in a timely manner. If the Customer chooses not to update the audience at the time of selection, or if a specific audience does not support updates, the targeting will be based on the audience captured at the moment of selection.
4.5 Estimated Data Services
The customer understands and agrees that QianChuan Platform may provide certain data estimation services, but such estimated data does not constitute any suggestion or commitment of the QianChuan Platform; the accuracy of such estimated data, which are only for reference by customers, is limited by the achievable level of existing technologies and conditions, commodity conditions, customers' operations and changes in the external competitive environment. Customers are still obliged to make decisions based on their own business judgments, and bear the consequences, responsibilities and risks of decision-making.
4.6 Service Terms for Specific Functional Modules
(1) Where the Customer uses the Services to promote a livestreaming room, the Customer shall also agree to the Letter of Commitment for Promoting Livestreaming Rooms.
(2) When the Customer uses the services provided by the Growth Buddy Module, including but not limited to visiting the pages, studying courses, participating in Growth Tasks, viewing the data or obtaining other relevant services, the Customer shall agree to the Rules for QianChuan Platform Growth Tasks.
(3) When the Customer operates the QianChuan Platform Account and configures account management permissions according to the relevant guidelines, rules, and agreements of the QianChuan Platform or Affiliated Platforms (including but not limited to authorizing the binding of the QianChuan Platform Account with other platform accounts/account IDs, authorizing other platform accounts/account IDs to obtain partial or full operational permissions for the QianChuan Platform Account, authorizing other platform accounts/account IDs to use data, materials, or assets within the QianChuan Platform Account, or authorizing the QianChuan Platform Account to use data, materials, or assets within other platform accounts/account IDs), the prompts, instructions, rules, and relevant agreements displayed by the QianChuan Platform or Affiliated Platforms shall have full legal effect and be binding on the Customer. The Customer shall properly handle any disputes arising from the aforementioned operations, and exempt the Company and its affiliates from liability.
(4) If you authorize third-party developers to use the services under the Agreement and perform related operations through the Ocean Engine Marketing API, you acknowledge that the relevant permissions include confirmation of the Service-Related Agreements and Rules. The developer's confirmation of the Service-Related Agreements and Rules is deemed as your confirmation, and the Service-Related Agreements and Rules shall have legal effect and be binding on you.
4.7 Terms Related to Individual Services
(1) The Platform and related services include information or information content links obtained by the QianChuan Platform through various legal means, and also include other individual services lawfully operated by the QianChuan Platform. These services may exist as separate modules on the Platform. The QianChuan Platform has the right to add, remove, or modify the setup and services of these special modules from time to time.
(2) You may enable and use the aforementioned individual services on the Platform. Certain individual services may require you to simultaneously accept specially formulated agreements for that service or other rules governing the relationship between you and the provider of that service. When necessary, the QianChuan Platform will provide these agreements and rules in a conspicuous manner for your review. Once you start using the aforementioned services, it is deemed that you understand and accept the constraints of the relevant agreements and rules for the individual services. Where no term of use is specified, or where the term of use is not specified as "perpetual", "indefinite", or "unrestricted", the term of use for these services is from the date you start using the service until the date the service ceases to be provided on the Platform.
(3) When you use software and related services provided by third parties on the Platform, in addition to complying with the Agreement and the Service-Related Agreements and Rules, you also need to agree to and comply with the third party's agreements and relevant rules. Any disputes, losses, or damages arising from third-party software and related services shall be resolved by you and the third party independently. Neither the Company nor its affiliated companies shall bear any responsibility towards you or any third party in this regard.
4.8 Other Available Services and Personalized Product Solutions
(1) The Customer may inquire about the contents of the Services through the QianChuan Platform. The services may vary pursuant to the version you are using on the computer or mobile, your mobile phone model, system version, software application version, requirements by laws and regulations, operating strategies or other reasonable considerations, and the services and functions available to the Customer shall be on an "as-is" basis.
(2) For the purpose of optimizing the Customer's experience, QianChuan Platform may explore diversified product solutions for customers with different operation conditions, placement experience and ecological indicators. If you have any questions, please contact the customer service team.

Article 5 Service Fee
5.1 Service Fee
(1) The QianChuan Platform Services Fee, also referred to as the "Service Fee", means the fee that the Customer shall pay to the Platform as agreed or as detailed on the Platform for using the services provided by the QianChuan Platform during its use of the Services. The Platform will collect and deduct the Service Fee from your QianChuan Platform Account based on the various consumption amounts displayed in the account. The Service Fee under this Agreement adopts a pre-payment method, and the specific billing methods shall be subject to the display on the Platform.
(2) The Service Fee will be charged based on bidding or non-bidding billing methods including but not limited to CPC (Cost Per Click), OCPC (Optimized Cost Per Click), CPM (Cost Per Mille), OCPM (Optimized Cost Per Mille), etc. (subject to the Non-Bidding Placement Product Service Agreement). Specific billing details are subject to the display on the product pages. Under the bidding billing mode, billing starts when the bidding ranking result for a specific click/impression opportunity is generated. In the event that the Customer's Top-up Amount is insufficient to fully pay the Service Fee when the bidding ranking results are generated, the Company shall be entitled to claim the unpaid amount from the Customer, and/or take Restrictive Measures on the Customer's QianChuan Platform Account.
(3) The Company may require you to prepay a specific amount ("Top-up Amount") for using the Services according to the Service-related Agreements and Rules; however, the Service Fee shall be calculated programmatically according to your delivery settings (including bids, ROI targets, budgets, etc.) and the Services the Customer actually obtained， and it may exceed the Top-up Amount.
The Customer understands and confirms that there is a time difference between the system receiving the Customer's operation instruction and the execution of the placement, user browsing, and clicking on the placement content materials. The Platform cannot accurately estimate the final placement amount. Therefore, the placement budget set by the Customer is only an estimated placement amount, not an accurate or fixed cost standard. The final Service Fee is based on the services actually obtained by the Customer and the actual consumption amount incurred. The Company will use its best reasonable efforts to provide services equivalent to the amount set in the Customer's budget or account balance (if no budget is set). However, limited by current technical capabilities, the final actual consumption amount may exceed the Customer's set budget amount and account balance. The Customer acknowledges and agrees that if the final Service Fee exceeds the budget amount or account balance, the Company has the right to deduct the relevant fees from the Customer's account based on the services actually obtained, require the Customer to pay the outstanding Service Fee, and/or impose Restrictive Measures on the Customer.
(4) There is no upper limit for the single top-up amount of the Customer's prepayment and renewal. The minimum amount is determined and announced by QianChuan Platform. QianChuan Platform has the right to adjust this at any time according to business needs and will promptly inform the Customer. The Customer must pay attention to the relevant Platform rules and notices, etc. in a timely manner. During the contract period, if the Customer's prepaid Top-up Amount is used up and there are no outstanding fees, the Customer has the right to choose whether to renew at its own discretion, subject to compliance with the Service-Related Agreements and Rules. The Company has the right to decide at its sole discretion whether to accept the Customer's renewal. If the Customer does not renew after the pre-paid fee is used up, or if the Company decides not to accept the Customer's renewal, it shall be deemed as termination of this Agreement by both parties. To ensure continuous use of the Services, the Customer should renew in time. The Company shall not bear any responsibility if the Services are suspended or this Agreement is terminated due to the Customer's failure to renew in a timely manner.
(5) In the event that the Customer edits or suspends the placement plan/order, a certain period of time shall be taken for the data generated by the Service Fee before the operation to return. Therefore, the system may still process the plan/order set by the Customer and charge the Service Fee before the operation instruction is successfully executed and deduct the balance in the QianChuan PlatformAccount, which may be displayed on the data dashboard of the QianChuan Platform after a delay.
5.2 Preferential Benefits
To better provide high-quality services, the Platform will issue preferential benefits such as coupons, grants, and cash-back red packets to eligible Customers according to the Service-Related Agreements and Rules, or based on other circumstances. Customers who obtain such preferential benefits must comply with the Rules for Using QianChuan Platform Preferential Benefits and the specific rules attached at the time of issuing the benefits (if any).
5.3 Invoices
Unless otherwise agreed in writing, the Customer may apply for an invoice in accordance with the invoicing rules published on the QianChuan Platform for the Service Fee that have actually been incurred and paid.
5.4 Refunds
(1) The Customer may apply for a refund of the remaining cash portion in the account (the balance after deducting the total Service Fee already incurred and any fees that should be deducted from the total amount of the Customer's prepayment and all renewals), provided that the following conditions are met simultaneously: (a) There are no active placement plans/orders in the account; (b) The refund application documents are filled out according to the requirements of the Platform and the Company, and matters related to the refund are verified and confirmed; (c) There are no unresolved matters, including but not limited to compensation for regulation violations, compensation for breach of contract, or complaint disputes; (d) The non-cash portion in the account (including but not limited to grants, red packets, coupons, etc.) and credit lines are non-refundable; (e) The Company has the right to deduct any liquidated damages, deposits, fees, or compensation amounts that the Customer should pay to QianChuan Platform or a third party under the Customer's account when calculating the final refund amount; (f) If invoices have already been issued for the amount applied for refund, the Customer shall, according to relevant tax laws and regulations, cooperate to return the issued invoices or provide the Information Form for the Issuance of Special Red-Letter Value-Added Tax Invoices or issue the Confirmation Slip for Red-Letter Invoice Information based on the refund application amount; (g) Other conditions required by the Refund Notice.
(2) To verify and calculate the refund amount, QianChuan Platform will implement temporary Restrictive Measures on the Customer's QianChuan Platform Account after the refund application is submitted and before completion of the refund process. The Customer may choose whether to close the QianChuan Platform Account when submitting the refund application. The Customer should carefully read and agree to the Refund Notice and submit refund materials according to online instructions and offline requirements by QianChuan Platform. The Company will refund the amount to the Customer's designated account within 30 working days after receiving the Customer's refund materials. If special circumstances require an extension, the Company will inform the Customer. The Company shall not be liable for failure of refund due to incorrect account information of the Customer.
(3) If any dispute arises from refund matters or causes losses to the Company, the Customer shall bear responsibility independently and compensate for all losses caused to the Company thereby.
(4) If the Company and its affiliated companies, based on victim reports, judicial or regulatory authority notifications, risk control system monitoring, or other third-party clues, identify or reasonably suspect that the funds for the Customer's refund pose risks or issues, the Company will take the corresponding Restrictive Measures stipulated in Section 9.5 herein. If the Company reasonably believes that a refund can be supported, the refund method will be restricted (e.g., only supporting refund to the original source, not supporting refund to a third party, etc.).
5.5 Other Matters Related to Fees
(1) The Customer authorizes the Company and its affiliated companies to have the right to deduct from the security deposit, pre-paid fees, account balance (including cash amounts and preferential benefits), Big Wallet balance of the Customer and the Customer's affiliated companies, and relevant funds generated pursuant to other agreements with the Company and its affiliated companies, any relevant fees that the Customer and the Customer's affiliated companies shall pay, return, or compensate to the Company and its affiliated companies (including but not limited to outstanding Service Fee, liquidated damages, compensation, outstanding return merchandise amounts and delivery amounts, etc.) or to replenish the relevant security deposit.
(2) If the Customer incurs payment obligations towards a third party during its use of the Services (including but not limited to using third-party service products, or fees that should be paid to a third party based on the return of unjust enrichment or relevant legal and regulatory provisions), the Customer authorizes the Company to deduct the corresponding amount directly from the Customer's aforementioned funds to pay the third party on the Customer's behalf.
(3) If the customer has registered an account and executed the corresponding cooperation agreement with Ocean Engine Marketing Platform or Ocean Engine Local Service Ads and activated the corresponding platform services, the Customer may apply to activate the "Big Wallet" function. The activation and use of the "Big Wallet" function shall be subject to the rules and agreements confirmed by the Customer and the platform notices and announcements. The Customer may set up the fund account and the placement account according to the rules of the "Big Wallet" function. When the Customer binds the fund account used for placement ("Placement Wallet") with a placement account (including Ocean Engine Marketing accounts, Ocean Engine Local Ads accounts, and QianChuan Platform Accounts, subject to the placement account actually bound by the Customer), it indicates agreement to use the Placement Wallet balance to pay the Service Fee for its bound placement account(s).
(4) Unless otherwise agreed, the Company does not need to pay any fee to the Customer for its rights and interests hereunder.

Article 6 Customer's Content Materials
6.1 Submission
(1) The Customer shall explicitly or implicitly submit or confirm the Customer's Content Materials online. Once the Customer's Content Materials are submitted, they cannot be changed without the Company's consent. If the Customer's Content Materials can be changed under specific rules, the Customer shall submit the revised version to the Company and/or the Media Platform Operator a reasonable period in advance. The Company has the right to submit the qualifications, content materials, and other documents and materials submitted by the Customer to other partners for review and auditing.
(2) The Customer's Content Materials and their specifications, dimensions, formats, etc., shall comply with the regulations of the Company and the Media Platform Operator.
(3) After the Customer submits or uploads content materials, the Company may process the materials, such as compressing images, based on the actual situation. Simultaneously, the Company will store content materials, placement data, and other information according to relevant legal and regulatory requirements and the Platform's corresponding arrangements, but cannot guarantee the permanent retention of relevant content. The Customer shall make corresponding arrangements or handling on its own.
6.2 Examination and Verification
(1) The Company shall be entitled to examine and verify the Customer's Content Materials. The Company shall formulate the examination and verification rules in accordance with relevant laws, regulations and Services-related Agreements and Rules. Based on the operation of the rules, security, compliance and confidentiality requirements, the Company shall be entitled to determine whether to disclose the rules and the specific disclosure plan at its sole discretion.
(2) The scope of examination and verification by the Company shall be limited to the formality examination and verification on the legality of the Customer's Content Materials. If the Customer's Content Materials contain links, the Company shall only examine and verify whether the link can be successfully displayed and opened on mobile phones, computers and other terminal devices, and the Company shall not be responsible for examining and verifying the content directed to by the link.
(3) If the Company and the Media Platform Operator have any doubt about the legality or the source of rights of the Customer's Content Materials and Customer's qualifications, etc., the Customer shall, upon the request of the Company and the Media Platform Operator, provide relevant evidence to fully prove the legality and the source of rights of the data promotion contents.
6.3 Disclaimer of Liability
The review and final placement by the Company and its affiliated companies do not reduce the Customer's guarantee responsibility for the authenticity and legality of the content materials, relevant qualifications, as well as the Placement Object, placement behavior, and Performance Behavior. Any disputes, claims, or conflicts arising from the Customer's Content Materials, the Customer's relevant qualifications, the goods or service transactions sold or marketed by the Customer, the Placement Object, placement behavior, or Performance Behavior shall be solely borne by the Customer with full legal responsibility. If this causes any losses to the Company and/or its affiliated companies (including but not limited to any third-party claims, advanced compensation payments, or penalties from state authorities, etc.), the Customer shall provide full compensation. In such circumstances, the Customer shall not refuse to assume compensation liability as agreed in this Agreement on the grounds that the content materials or relevant qualifications have been reviewed or placed by the Company or provided by another third party.
6.4 Results of the Examination and Verification
(1) Regardless of whether the Customer's Content Materials have been published or fall within the Company's review responsibility scope, as long as the Company discovers or reasonably suspects that the Customer, including but not limited to situations involving Customer's Content Materials, qualifications, Placement Object, placement behavior, Performance Behavior, accounts authorized by the Customer for placement cooperation, the Customer/Customer's related personnel (including but not limited to legal representative/operator, senior management personnel, brand ambassadors), and the Customer's use of platform-related functions and services, etc.: 1) is in a delisted or other restricted state; or 2) violates relevant laws and regulations and the Service-Related Agreements and Rules or is likely to lead to risks in violating the laws or regulations, or hinders platform order or infringes upon the rights and experience of consumers, users, or third parties, or involves circumstances contrary to social public order and good customs; or 3) when illegal or negative events occur, or other improper behaviors are reported or investigated by competent authorities; or 4) when negative feedback such as user complaints or reports occurs, the Company has the right to immediately suspend placement and take corresponding Restrictive Measures, and simultaneously has the right to require the Customer to compensate for all losses caused thereby to the Company and its affiliated companies; the Company is entitled to retain the right to unilaterally terminate this Agreement based on the severity of the aforementioned circumstances.
(2) The Company, the Doudian Platform, and/or the Premium Affiliate Platform will review Customer's Content Materials containing product purchase links according to the relevant rules for product display on the Doudian Platform or the product sharing function of the Premium Affiliate Platform. If the review result is that the product cannot be displayed or shared in the Customer's Content Materials, the Customer will have no right to obtain commissions through the Premium Affiliate Platform.
6.5 Adjustments to the Rules of Examination and Verification
(1) The Customer acknowledges and confirms that: 1) The examination and verification rules and relevant results are time-sensitive, and the results for the same qualifications and content materials may differ in different periods; 2) To ensure the overall compliance of the Services, the Company has the right to examine and verify the Customer's qualifications, Placement Object, content materials, placement behavior, and Performance Behavior, etc., both before the Customer uses the Services and during the period of use, including pre-placement examination and verification, post-placement patrols, active verification by clicking on Customer's Content Materials or purchasing products/services as a user or by entrusting a third party, and has the right to take down and impose corresponding Restrictive Measures on content materials and placement behaviors that violate laws, regulations, and the Service-Related Agreements and Rules based on the verification results.
(2) The Company has the right to, in accordance with changes in relevant laws and regulations, the adjustment of national policies and market environment as well as the needs of the Company's business strategy, adjust placement review rules, industry access standards, placement rules and specific industry security deposit requirements from time to time. The Company will notify the Customer of the above adjusted rules and requirements in the form of announcement, e-mail or other reasonable way specified on QianChuan Platform. If the Customer's use of the Services does not meet the Company's adjusted rules and requirements, the Customer shall immediately make modifications or supplement relevant documents according to the adjusted standards and submit them to the Company for review, or immediately stop using the Services and notify the Company in writing to terminate this Agreement. If the Customer does not immediately stop using the Services or the modified/supplemented documents still do not meet the requirements, the Company has the right to refuse to publish or refuse to continue publishing the Customer's Content Materials or Placement Object, placement behaviors, etc., that do not meet the aforementioned adjusted requirements and shall not bear any responsibility.
6.6 Cross-Account Material Authorization
(1) The Customer acknowledges and agrees that if the Customer's Content Materials carry specific products (such content, hereinafter referred to as "Product Marketing Materials"), the QianChuan Platform Accounts under the Customer's name and the QianChuan Platform Accounts under the name of the Doudian merchant to whom the product belongs, have the right to use the Product Marketing Materials to place the same product when placement under Universal Placement - Product Promotion (such authorization, hereinafter referred to as "Cross-Account Material Authorization").
(2) The Customer may terminate the Cross-Account Material Authorization by removing the product carried by the Customer's Content Materials. However, after the authorization is terminated or the Customer's Content Materials are deleted, the QianChuan Platform has the right to choose the solution with the least impact on the system and operational costs to handle the authorized Customer's Content Materials and related Service Data.
(3) The Customer understands and agrees that to facilitate better use of platform functions and services, other accounts on the QianChuan Platform and accounts on some Affiliated Platforms can send materials (including but not limited to images, videos, Ocean Engine Xingtu tasks, etc.) and related information to the QianChuan Platform account; the Platform may provide prompts regarding the source, etc., to help the Customer identify them. The Customer acknowledges and agrees that related transmissions are the spontaneous actions of the sending account, and the Platform only provides technical services; sending materials and related information to the Customer's QianChuan Platform Account does not mean that the Customer has the right to use them or that the Platform makes any commitment regarding the legality and compliance of the materials. The Customer shall judge and decide at its own discretion whether to use the relevant content and bear the consequences of such use.
When the Customer uses materials sent from an Ocean Engine Xingtu Platform account to the QianChuan Platform Platform account for using the Services, for the purposes of optimizing services and placement, and for the Ocean Engine Xingtu Platform to settle accounts with its customers, etc., the Ocean Engine Xingtu Platform and the Xingtu Platform account that the Customer uses to send the materials will obtain the placement data of the corresponding materials.

Article 7 Data
7.1 Statistical Data
(1) All data under this Agreement, including but not limited to Service Data and the information of the RITs, shall be collected and calculated by the Company, and the Company shall generate statistical data in an objective and truthful manner.
(2) During the cooperation period of this Agreement, with each placement period as a cycle, if the Customer has any objection to the performance of the Services, it shall raise the objection clearly in writing or by email (with corresponding materials attached, such as web page screenshots, etc.) within 5 calendar days after the end of that placement period. If the Customer fails to raise an objection in the aforementioned written form within the objection period, it shall be deemed that the Customer has no objection to the service provision and corresponding fees under this Agreement.
(3) The statistics generated by the Company shall serve as the basis for settlement by both parties. Under the premise that the Customer complies with the Service-related Agreements and Rules, and the rules for monitoring and collecting statistics announced or otherwise notified by the Company, within the available scope of the types of the Services and the RITs agreed by the Company, the Customer may entrust a third party to monitor and collect statistics; provided that the statistics generated by third-party agencies shall not serve as the basis for settlement. With respect to the information obtained during the process of statistics monitoring and collecting, the Customer and third-party statistical agencies shall keep strictly confidential, and shall not use the information for purposes other than the Services. Customers shall implement by themselves or ensure that third-party agencies implement necessary measures and technical means that are not lower than the industry level to ensure data security.
7.2 Rights of Data
(1) Data Processing Purposes
The Company's purposes of processing data ("Data Processing Purposes") include, but not limited to:
(a) Providing the Services to the Customer (including services related to accounts, authentication, funds, authorization management, examination and verification, consultation, diagnosis, functions of the placement system, data analysis and insight-related services, etc.), troubleshooting and handling product issues, determining and handling placement violations, analyzing and optimizing placement services, recording, evaluating, and improving the products and operational status related to the Services;
(b) Purposes such as security compliance, risk control and governance, safeguarding the Company's rights and interests, internal auditing, and dispute resolution;
(c) Assisting in improving the services provided to the Customer by Affiliated Platforms, facilitating the Customer's operations, or promoting cooperation between the Customer and Marketing Service Providers or third-party service providers authorized by the Company and/or its affiliated companies;
(d) Processing as required by relevant laws and regulations or competent authorities, such as responding to compliance investigations, protecting netizens' rights and interests, and enhancing the integrity of the Internet environment;
(e) Other purposes related to enhancing the commercial value of Service Data or fulfilling this Agreement.
(2) The Company respects and protects the Customer's claimable rights regarding the Service Data in accordance with the laws and regulations. Under this premise and within the Data Processing Purposes, the rights to the Service Data generated and recorded by the Company shall belong to the Company and constitute the trade secrets of the Company. Without the prior written consent of the Company, the Customer shall not use the Service Data for purposes other than those stipulated in this agreement, or provide the Service Data to a third party in any form.
(3) Within the Data Processing Purposes, the Company shall be entitled to process the Service Data and the data generated during the process of the Customer's usage of the products and services provided by the Company's affiliates ("Relevant Data"), including but not limited to:
(a) Providing Service Data to the Company's affiliated companies, or obtaining Relevant Data from the Company's affiliated companies, and displaying the Service Data, Relevant Data, and their processing results on platforms or services operated by the Company or its affiliated companies. The display format may be the original value, or derived forms such as indexed, ranged, or aggregated data;
(b) Optimizing services related to accounts, authentication, funds, authorization management, review, consultation, diagnosis, functions of the placement system, data analysis and insight-related services based on the processing results of Service Data and Relevant Data;
(c) Providing Service Data to third parties commissioned by the Company, including but not limited to providing Service Data to service quality supervision and inspection service providers to evaluate and improve the quality of the Services, and providing Service Data to the growth service provider connected to the Customer, so that the growth service provider can provide account consultation and diagnostic services to the Customer;
(d) Disclose the Service Data to competent authorities, professional consultants, attorneys or a third party with a legal and valid complaint.
7.3 Statement on Data Processing
The Customer understands and agrees that one of the purposes of the Company providing the Services is to provide the Customer with marketing placement channels for related products and services, and also to provide appropriate product and service displays to the audience group. The Company does not support any behavior that improperly mines or intrudes upon the specific real identities of the audience. The Customer promises not to use personal information or label categories that reflect the real identity of the audience, relates to the personal plight of the data subject or are biased and discriminatory in order to infringe on individual rights or impose unreasonable differential treatment on counterparties of a transaction. If the Customer violates the provisions of this article, it shall be responsible for compensating for the damage caused to the Company, the Company's affiliated companies and data subjects, and assume full responsibility.
7.4 Data Query
(1) Limited by the current situation that the existing technology and conditions can achieve, the time period, field range and display scheme of data available for the Customer to query shall be provided on an "as-is" basis.
(2) If the Customer applies to query data due to operational requirements or disputes related to the Services, they must submit a written data query application document in accordance with the QianChuan Platform's requirements within 7 calendar days after the occurrence of the disputed circumstance. Limited by the data storage period, overdue inquiry may not be supported, or will incur unreasonable commercial costs. In case of failing to submit a data inquiry application to the platform in time, the customer shall be deemed as waiving data query rights.
7.5 Data Preservation
The Company shall be entitled to preserve the Service Data on the servers of the Company and/or its affiliated companies within the scope permitted by laws and regulations. The Company shall be entitled to determine the preservation period of the Service Data in its sole discretion based on operating conditions, commercial costs and the level that existing technology can achieve. The Company is not obligated to permanently preserve the Service Data.

Article 8 User Personal Information and Protection
8.1 QianChuan Platform is committed to working with you to protect personal information. Protecting user personal information is one of QianChuan Platform's fundamental principles. During the process of using the Platform and related services, you may need to provide relevant information to enable QianChuan Platform to provide you with better services and corresponding technical support. QianChuan Platform will employ encryption technology, anonymization, and other technical measures commensurate with the Platform and related services, as well as other security measures, to protect the information you submit. For more details regarding the protection of user personal information, please refer to Appendix I Commitment to Personal Information Protection.
8.2 To safeguard the Customer's handling of users' personal information and enhance the Platform's security risk control capabilities, the Customer understands and authorizes the Platform, as needed, to provide enhanced security capabilities for you and the users. These capabilities include but are not limited to telephone privacy protection features, such as call recording and privacy numbers (where the Platform hides the user's real mobile number, and you may contact the user only via a virtual number). When contacting users through the telephone privacy protection feature, you must ensure that you have obtained authorization to process the users' personal information for such scenarios. In the meantime, you acknowledge and confirm that the Platform has the right, for security risk control purposes, to conduct quality inspections of call recordings between you and users, and is entitled to make independent judgments and impose penalties based on such call recordings regarding whether the Customer has violated Platform rules. Privacy numbers are temporary numbers. To ensure rational and effective allocation of privacy number resources, the Company and its affiliated companies have the right to allocate, bind, and unbind privacy numbers and to recycle unbound number resources for reuse.
8.3 The Customer understands and agrees that when using intelligent conversation tools on the Platform, such as Smart Delivery Star, QianChuan Platform may collect conversations for the purposes of service quality monitoring and service optimization, and may analyze such conversations on its own or share them with cooperating third parties for analysis.
8.4 The Customer acknowledges that, for the purposes of addressing unauthorized material reposting on the Platform, the Platform may share the Customer's basic account information (such as account ID, nickname, authentication entity, registered email or mobile number, etc.), as well as suspected infringing materials, material IDs, data on spending, and related information with rights holders depending on the situation. To protect the Customer's rights and interests, the Platform may perform masking or tagging when sharing the latest information. The Customer shall pay attention to the quality of materials used in placement and avoid unauthorized material reposting or infringement of third-party rights or interests.

Article 9 Rights and Obligations of the Company
9.1 Services
The Company will provide corresponding services to the Customer according to the services and billing methods selected by the Customer.
9.2 Governing Measures
If the QianChuan Platform or any Affiliated Platform identifies or reasonably suspects—through proactive verification, third-party reports/complaints, notices from competent authorities, risk control system monitoring, media reports, or other leads—that the Customer, Customer's Affiliates, Customer-related personnel, or any conduct during the use of the Services or Performance Behavior violates applicable laws or regulations or the Service-Related Agreements and Rules, or is associated with or connected to entities or conduct posing issues or (potential) risks—including but not limited to: abnormal top-up activities (such as top-up via unofficial channels or other means); Customer's Content Materials or linked content that violate laws and regulations or Service-Related Agreements and Rules; improper use of data or relevant interfaces or unauthorized data or interfaces made available by the Company or its affiliated companies to the Customer; failure to pay the Service Fee in full and on time; excessively frequent operations or requests regarding registration, cancellation, plan/order creation, settings, or data queries, etc.; existence of actions of obtaining Unreasonable Benefits or Improper Arbitrage Activities—the Company may, depending on the circumstances, take one or more of the following Governing Measures, without assuming any legal liability or compensation obligations for doing so:
(1) Suspend or terminate the Services, including but not limited to terminating placement, disconnecting interfaces, rejecting the Customer's operation requests, or restricting access or usage permissions to specific modules;
(2) Impose Restrictive Measures on the Customer, its related entities, or their respective QianChuan Platform Accounts or accounts on Affiliated Platforms;
(3) Refund the portion of prepaid Service Fee that has not been consumed and is not involved in any disputes, and opt to terminate cooperation without assuming any liability;
(4) Remove grants, cash-back red packets, coupons, and other QianChuan Platform preferential benefits;
(5) Restrict refunds and refund acceptance methods;
(6) Require relevant parties to return improper gains and assume applicable liability of breach of contract and compensation;
(7) Require the Customer or relevant parties to submit materials proving the legality of their conduct.
In addition to the above measures, the Company shall be entitled to require the Customer to take further legal responsibilities, or take other measures that the Company deems appropriate.
9.3 Right of Examination and Verification
The Company has the right to examine and verify Customer's Content Materials, products and services sold or marketed by the Customer, and information published by the Customer. If the Company identifies or reasonably suspects issues in the Customer's Content Materials, products or services of the Customer, or its published information, the Company has the right, pursuant to the Service-Related Agreements and Rules, to issue inquiries or notices on required correction to the Customer, delete the information, impose Restrictive Measures or Governing Measures on the accounts of the Customer, its affiliated companies, or Customer's Affiliates, and claim compensation from the Customer for any resulting losses.
9.4 Customer Licensed Content
(1) With respect to Customer's Content Materials, Service Data, and other content for which the Customer and the Company have reached agreement on licensing matters ("Licensed Content"), the Customer grants the Company a global, free-of-charge, non-exclusive, and sub-licensable license (including but not limited to the rights of reproduction, distribution via information networks, adaptation, compilation, modification, translation, creation of derivative works, performance, display, etc.). Under this license, the Company and its affiliated companies have the right to use the Licensed Content to describe, explain, or interpret the Service-Related Agreements and Rules, promote and publicize the Company, its affiliated companies, Affiliated Platforms, or brands, enrich the marketing and placement case libraries, recommend Customer's Content Materials, participate in awards, and analyze, optimize, or otherwise process the Licensed Content. Such a license includes the use, reproduction, display, and dissemination of your personal image, portrait, name, trademark, service mark, brand, name, logo, company mark, and other materials that you own or are licensed to use and embed into the Licensed Content.
(2) The Company has the right to collect, record, retain, disclose, transfer, or otherwise process Licensed Content pursuant to requests from public security authorities, prosecutors' offices, courts, regulators, or in response to reasonable circumstances such as third-party complaints.
(3) The license under this Section becomes effective on the date the Customer accepts the Agreement online, and is irrevocable during the term of the Agreement. Unless the Customer terminates the license in writing, such license remains effective even after termination of the Agreement.
9.5 Third-Party Dispute Resolution
If the QianChuan Platform or the Media Platform Operator identifies or reasonably suspects, based on consumer or other third-party complaints ("Complainants"), notices from authorities, risk-control monitoring, media reports, or other leads, that the Customer's goods or services are of poor quality, the Customer's Content Materials infringe the legitimate rights and interests of third parties, or the Customer's improper use of the Services has caused losses to Complainants, then the QianChuan Platform has the right to:
(1) Apply the Governing Measures as described in Section 9.2;
(2) Upon request, provide documents, data, or information to competent authorities or third parties;
(3) Initiate an investigation against the Customer and require the Customer to provide statements, evidence, or other supporting documents ("Supporting Documents"), and may share such Supporting Documents with Complainants or competent authorities upon receiving them. If the Customer fails to provide Supporting Documents or the documents are insufficient for their defense, the QianChuan Platform may require the Customer to rectify inappropriate conduct or suspend/terminate the Services.
(4) Terminate or rescind the Agreement and require the Customer to pay liquidated damages equal to the Service Fee of the corresponding products or services under complaint, or RMB 5,000 (whichever is higher). If the Customer's conduct causes the Company, its affiliated companies, or the Media Platform Operator to make compensation to any third party or suffer penalties from competent authorities, the Customer shall additionally fully compensate the Company, its affiliated companies, and the Media Platform Operator for all losses thereby suffered.
(5) Where a third party purchases products or services based on Customer's Content Materials and encounters any controversy or dispute with the Customer, the Customer shall assume full responsibility and hold the Company harmless. If the Company, based on consumer complaints or requirements from competent authorities, provides advance compensation to consumers regarding the products or services placed by the Customer, the Customer shall fully compensate the Company for all losses incurred.
(6) Suspend performance of the Agreement and determine at its own discretion whether to resume performance. Decision to resume performance does not exempt the Customer from liability for breach under the Agreement.

Article 10 Rights and Obligations of the Customer
10.1 Submission and Verification of Information
(1) The Customer shall ensure the authenticity of its account and other financial information and ensure such information is consistent with the contracting entity under this Agreement. The Customer shall bear all risks arising from any false or inconsistent financial information provided by the Customer. The Company shall assume no liability for such circumstances. If any loss is caused to the Company as a result thereof, the Customer shall compensate the Company accordingly.
(2) The Customer undertakes to submit qualification documents and complete relevant authenticity verification as required by the Company. Otherwise, the Company shall be entitled to reject the Customer's application for account activation and/or suspend or terminate the Services without assuming any liability for breach of contract. If the Customer's qualification submission infringes the legitimate rights and interests of any third party, the Customer shall bear the corresponding legal liability. If such infringement causes any loss to the Company, the Customer shall be liable for compensation.
10.2 Electronic Signing
If the Customer uses the electronic signing method to execute contracts/agreements with the Company, the Customer guarantees that the relevant information and documents submitted for applying the signature via the Company's platform are authentic and valid, and authorizes the Company to transmit the information and documents submitted by the Customer to a third-party electronic signing platform for review as required by such platform. After the review is passed, the electronic signature will be applied for contract execution. If the relevant information or documents submitted by the Customer are false or invalid, resulting in failed review and inability to proceed with electronic signing, the Customer shall bear all related liabilities.
10.3 Top-Up Function
(1) The Customer shall use the prepayment function of Service Fee ("Top-Up Function") in accordance with the scope and methods agreed under the Agreement. The Customer shall top up only through the official channels of the Platform and shall not use or exploit the official platform channels to engage in any of the following activities ("Non-Compliant Top-Up"):
a. Using non-official top-up channels, which may result in the Customer's funds account being exploited for illegal activities;
b. Using or exploiting official top-up channels in any manner to collect fees unrelated to the Services, or funds that the Customer knows or should know that violate laws and regulations;
c. Using the official top-up channels and functions of the Platform for activities violating laws and regulations, or to circumvent the application of Service-Related Agreements and Rules, or using the top-up function in any manner beyond the scope and method agreed herein.
(2) If, based on reports from victims, notifications from competent authorities, risk control system monitoring, or other leads, the Company and/or its affiliated companies identify or reasonably suspect that the Customer has engaged in Non-Compliant Top-Up, they have the right, based on the collected leads, provisions of relevant laws and regulations, and the Service-Related Agreements and Rules, to take the measures described in Section 9.5 - Third-Party Dispute Resolution against the Customer, dispose of funds in the Customer's QianChuan Platform Account (such as returning them to victims or compensating for losses caused to third parties or the Platform), and refuse to accept and/or return the funds involved in the suspected Non-Compliant Top-Up via the original payment method. The Customer shall actively cooperate with investigations conducted by the QianChuan Platform and any competent authority. If the balance in the Customer's QianChuan Platform Account is insufficient to return funds to victims or compensate third parties or the Platform for losses, the Customer shall be responsible for making up the difference.
10.4 Authorized Operations
(1) The Customer acknowledges and confirms that, to ensure the Customer's proper use of the Services, any expression made by the Customer regarding matters related to the Services through the Customer Contact Information to the Company or its affiliated companies shall be deemed as authorization by the Customer. Upon confirmation and acceptance by the Company or its affiliated companies, the Company or its affiliated companies may, by themselves or entrusting third parties to, perform corresponding operations on the Customer's account based on such expression, including but not limited to creating and modifying plans and creative ideas, setting and adjusting bids and budgets, and configuring the audience, schedule, region for placement, and other settings or operations. The Customer agrees to bear all consequences arising from such authorized operations. Upon prior notice to the Customer, the Company and its affiliated companies may suspend or terminate such operation services at any time without assuming any liability to the Customer.
10.5 Entrusted Placement Activities
Where the Customer engages a Marketing Service Provider to assist in registering and operating an QianChuan Platform Account ("Proxy Account") and using the Services, the Customer understands and agrees as follows:
(1) The Marketing Service Provider shall have the right to access and operate the Proxy Account through the services provided by the Ocean Engine Ark Platform. The Customer shall confirm matters related to the use of the Services with the Marketing Service Provider and shall timely and fully acknowledge and verify the status and usage of the account. Regardless of whether the Customer performs operations by itself or by entrusting the Marketing Service Provider, the Customer and the Marketing Service Provider shall bear corresponding responsibilities for behaviors under the Proxy Account, subject to the Service-Related Agreements and Rules.
(2) Under the scenario described in this Section, the cash balance within the Customer's Proxy Account shall be fully managed by the Marketing Service Provider. The Marketing Service Provider shall have the right to consume, transfer, freeze, or refund such cash in accordance with provisions of Service-Related Agreements and Rules. The Customer shall have no right to make any claims or demands to the Company or the Company's affiliated companies regarding the cash balance in the Proxy Account.
(3) Within the scope authorized by the Customer, the Marketing Service Provider may use the Services and determine the operational strategy and placement settings of the Proxy Account. For the purpose of optimizing placement, it has the right to access the overall placement performance data under the Customer's QianChuan Platform Account (specific data fields displayed shall be subject to the actual display in the Proxy Account).
(4) In the event of any dispute arising from the registration, deregistration, operation, plan/order settings, Service Fee or other fee settlement, placement strategy, or other matters of the Proxy Account, the Customer shall resolve such issues independently in accordance with the agreement entered into with the Marketing Service Provider.
10.6 AI-Generated Content
When the Customer uploads or publishes, during the use of the Services, non-real images, audio, or video created using new technologies or applications such as deep learning, virtual reality, or generative artificial intelligence, or other content that may confuse or mislead consumers or the public, the Customer shall provide prominent labeling on such content. The Company, Affiliated Platforms, or Media Platform Operators shall be entitled—based on requirements of applicable laws and regulations, Service-Related Agreements and Rules, and risk control needs—to conduct regular or irregular, full or sample audits of the Customer's Content Materials. If the Customer's Content Materials are found not to display prominent labeling as required, the Company shall be entitled to take corresponding measures based on applicable laws and regulations, Service-Related Agreements and Rules, risk control requirements, requests from competent authorities, and industry practices, including but not limited to: (1) notifying the Customer to rectify; (2) restricting the display of Customer's Content Materials; (3) suspending or terminating part or all of the Services.
The Customer shall independently handle and resolve any controversy or dispute with third parties arising from the uploading, publication, or placement of the aforementioned types of information content, and shall ensure that QianChuan Platform is held harmless from any liability.
Article 11 Undertakings and Warranties
11.1 Qualifications and Authorities
(1) The Company warrants that it has the legal qualifications to provide the Services and the authority to sign the Agreement.
(2) The Customer represents and warrants that it holds the lawful authority to use the Services, market its products or services, and enter into the Agreement. Regardless of the ownership of rights in the Customer's Placement Object, the Customer shall execute the Agreement in its own name and assume direct contractual liability.
11.2 Reference Content
The QianChuan Platform may provide or display certain contents or reference cases on content materials design, copywriting creation, ads placement strategy, product selection, etc. to customers, or aggregate high-quality creative materials by online functions (hereinafter collectively referred to as "Reference Content"). Any and all intellectual property rights of the Reference Content belong to the QianChuan Platform Platform or its original owner, and the Customer will not use it in any way that infringes the rights of the QianChuan Platform Platform or the rights of third parties. The Reference Content shall be for Customers' reference only, and shall not be deemed as any license, authorization, commitment or guarantee made by the Company for all or part of the Reference Content. Customers shall decide whether to use the Reference Content according to their own circumstances. Customers should guarantee the legality and compliance of using the Reference Content and bear the corresponding legal consequences.
11.3 Declaration of Employment
During the term of the Agreement, if any employee of the Company or its affiliated companies becomes a shareholder or senior management personnel of the Customer, the Customer undertakes to immediately notify the Company's legal department in writing. Otherwise, the Company shall have the right to terminate the Agreement in advance at any time without assuming any liability. Without the Company's written consent, the Customer shall not expressly or implicitly indicate to any third party that it has any substantive connection with QianChuan Platform, the Company, or the Company's affiliated companies.
11.4 Protection of Market Image
During the term of the Agreement, neither party shall damage the other party's overall market image nor engage in any behavior detrimental to the other party's interests.
11.5 Legality and Compliance Commitments
(1) The Customer undertakes that all documents, qualifications, Customer's Content Materials, Placement Object, and Performance Behavior provided to the QianChuan Platform under the Agreement shall be true, accurate, lawful, valid, and compliant with relevant laws, regulations, rules, and the provisions of Service-Related Agreements and Rules. The Customer shall hold lawful rights or sufficient authorization thereto and shall not fabricate information, deceive or mislead consumers, violate laws and regulations, rules and regulations, or public moral standards, contain content that violates public order and good customs or information pointing thereto, constitute or be suspected of constituting unfair competition, or infringe the legitimate interests of any third party (including but not limited to infringement of copyrights, trademark rights, patent rights, personality rights, or other lawful rights and interests).
(2) The Customer shall exercise reasonable and necessary prudent security obligations to ensure the legality and security of its content materials, and shall ensure that no content materials provided in the course of using the Services contain malware, spyware, or any other malicious code, nor violate or circumvent any laws, regulations, rules and regulations, national standards, or Platform agreements and rules.
(3) The Customer undertakes that its use of the Services is lawful and compliant and shall not use the Services to engage in any activities that violate laws or regulations.
(4) The review, governance, and risk control mechanisms configured by the Company and its affiliated companies shall not be deemed as any representation or warranty by the Company or its affiliated companies regarding the legality or compliance of the Customer's actions in the course of using the Services or of the Customer's Content Materials. The Company and its affiliated companies shall not bear any joint liability for the Customer or the Customer's actions in the course of using the Services. The Customer shall independently bear all legal consequences arising from its illegal, non-compliant, or improper conduct.

Article 12 Intellectual Property Rights
12.1 Without the Company's written permission, the Customer, the Customer's affiliated companies, and their respective relevant personnel (including but not limited to operators, legal representatives, senior management personnel, and employees) and the Customer's Affiliates shall not, in their marketing and promotional activities, office premises, business cards, documents, websites and platforms, external communications, or in any other manner, use the names, trademarks, trade names, brands, domain names, service marks, or other distinctive brand features (collectively, the "Marks") and websites of the Company, the Company's affiliated companies, or any Media Platform, nor disclose any cooperation matters with the Company. The Customer shall not display or use such Marks independently or in combination with any other elements, nor apply for trademark registration or domain name registration, nor expressly or implicitly indicate to third parties that it is entitled to display, use, or otherwise handle these Marks. Any violation of the above shall constitute infringement. The Company shall have the right to suspend or terminate the Agreement, require the Customer to take remedial measures (including but not limited to ceasing use or taking down relevant content), publicly announce the Customer's breach of contract, and require the Customer to compensate the Company, its affiliated companies, and any Media Platform Operator for all losses caused thereby.
12.2 The Company and its affiliated companies hold full rights to the following:
(1) The Company provides technical support for the development and operation of the Platform and related services and holds all rights (within the scope permitted by laws and regulations) to all data and information generated during the development and operation of the Platform and related services.
(2) Ownership and intellectual property rights in the Platform, Media Platform, interfaces, software, related content, and names.
(3) Intellectual property rights and related rights in the content provided on the Ocean Engine Marketing Platform, the Services, and their functions (including but not limited to platform, technologies, programs, web pages, text, images, graphics, audio, video, charts, layout designs, and electronic documents).
Without the prior permission of the Company and its affiliated companies, the Customer shall not use (including but not limited to monitoring, copying, distributing, displaying, mirroring, uploading, or downloading through any robots, spiders, or any other program or device) any content within the Platform or related services.
12.3 The Customer acknowledges and agrees that all rights (including copyrights, trademark rights, patent rights, trade secrets, and other related rights) in data and information (including text, images, audio, video, charts, color combinations, layout designs, etc.) generated through analysis, integration, or statistics by the QianChuan Platform belong to the QianChuan Platform. The Customer shall not reproduce, translate, modify, decompile, disassemble, reverse engineer, sell, sublease, or use for any commercial purpose the services provided by the QianChuan Platform and/or any part thereof (including service products, page identifiers, service brands, information, or data). In the meantime, the Customer agrees to bear all commercial risks arising from the use of information obtained through the services provided by QianChuan Platform.
12.4 Unless expressly agreed by both parties, the execution and performance of the Agreement shall not result in the transfer of any pre-existing intellectual property rights of either party.
12.5 The Customer acknowledges and agrees to authorize QianChuan Platform, in its own name or through a professional third party, to enforce rights on behalf of the Customer with respect to any content uploaded or published by the Customer that is protected by intellectual property rights or lawful authorization. Such enforcement actions may include but are not limited to monitoring infringement, issuing cease-and-desist letters, initiating litigation or arbitration, mediation, and settlement. QianChuan Platform shall be entitled to make decisions regarding and independently carry out such enforcement actions.
Article 13 Breach of Contract
13.1 Breach Event
The following circumstances shall constitute the "Circumstances for the Breach" under the Agreement:
(1) The Customer fails to register and obtain a legally valid business license and other operational permits in accordance with applicable laws and regulations, or provides documents to the Company that are untrue, inaccurate, inconsistent with the Customer's actual situation, or fails to timely provide updated/modified documents.
(2) The Customer transfers, copies, distributes, assigns, discloses, or sells information, data, materials, or other content obtained based on the Services, or engages in any conduct that infringes the Company's trade secrets or intellectual property rights, violates the confidentiality provisions of the Agreement, or violates the Commitment to Personal Information Protection in Appendix I.
(3) The Customer directly or indirectly violates relevant laws and regulations or the Service-Related Agreements and Rules, including but not limited to: (a) marketing or placement products or services for which the Customer lacks the required operational or placement qualifications, or which are prohibited from sale or promotion under applicable laws and regulations; (b) embedding, displaying, or directing to malicious code, links, software, programs, plug-ins, tools, or other content that harms system security and stability, hijacks traffic, bundles downloads, or deceives consumers or the public; (c) publishing content that endangers national security, infringes or is suspected of infringing the lawful rights and interests of the Company and/or third parties, or contains obscene, pornographic, false, insulting, defamatory, gambling-related, threatening, harassing, or other illegal or non-compliant content, or content contrary to public order and good morals; (d) altering already approved content materials, Landing Pages, product or service information, or using other technical countermeasures to publish the aforementioned content; (e) maliciously using suspended or closed accounts during self inspections to place illegal or non-compliant content.
(4) Based on third-party reports/complaints, notifications from competent authorities, risk control system monitoring, or other leads, the Company identifies or reasonably suspects that the Customer is engaged in illegal or non-compliant conduct, violating the Service-Related Agreements and Rules, or seriously violating public order and good morals, or if the Customer and/or Customer-related personnel (including but not limited to the Customer's legal representative/operator, senior management personnel, brand ambassadors) engage in illegal or negative events or other improper conduct that becomes publicly reported or investigated by competent authorities.
(5) Based on third-party complaints/reports, notifications from competent authorities, risk control system monitoring, or other leads, the Company identifies that the Customer has engaged, is engaging, or is about to engage in improper conduct to obtain Unreasonable Benefits from the Company ("Improper Arbitrage Activity"). "Improper Arbitrage Activity" includes but is not limited to one or more of the following:
(a) Using interfaces or third-party tools not authorized by the Company, or unreasonably using the Company's interfaces or functions to conduct long-term or high-frequency probing of underlying data, interfering with, damaging, modifying, or otherwise affecting the system, inducing the system to misuse QianChuan Platform resources;
(b) Abusing platform Service Fee settlement rules, cost guarantee rules, preferential benefit distribution rules, or other Service-Related Agreements and Rules, including mass registration or deregistration of accounts, frequent or significant adjustments to placement plans/order settings, exploiting time gaps or functional limitations/vulnerabilities among system modules to obtain Unreasonable Benefits;
(c) Other circumstances in which the Company's risk control models determine, based on Customer operational behavior, historical placement patterns, comparisons between individual Customer data and overall Customer data, and other facts, that the Customer is obtaining Unreasonable Benefits. To protect the security and confidentiality of risk control models, the Company shall have the right to refuse to disclose the detailed judgment criteria of such models.
(6) The Customer and its affiliated companies, legal representatives/operators, employees, agents, and other related parties ("Customer's Affiliates") conduct activities in the name of the Company or its affiliated companies beyond or without authorization of the Company or its affiliated companies, or the Customer and Customer's Affiliates cause actual or potential harm or conflict to the interests, goodwill, or brand image of the Company, the Company's employees, or the Company's affiliated companies.
(7) The Customer violates relevant laws and regulations, the Service-Related Agreements and Rules, or Media Platform-related rules, resulting in complaints or litigation against the Company and/or the Company's affiliated companies by third parties, claims made through letters or media reports, or investigations, inquiries, or penalties imposed by competent authorities.
(8) The Customer initiates litigation against the Company and its affiliated companies, or the Company and its affiliated companies initiate litigation against the Customer.
(9) Other conduct of the Customer or Customer's Affiliates that causes significant adverse impact on the Company, or prevents the Company from achieving the contractual purpose.
(10) Other acts violating the Agreement and/or the Service-Related Agreements and Rules.
13.2 Liability for Breach of Contract
13.2.1 In the event that the Customer violates the Agreement or other Service-Related Agreements and Rules, the Company shall have the right to independently determine and, as appropriate, adopt Restrictive Measures including prior warnings, immediate cessation of information transmission, restricting certain or all functions of the Customer's account up to permanent account closure, and suspension/termination of the Agreement. The Company shall have the right to publicly announce the handling results and decide, based on actual circumstances, whether to restore the relevant account. For conduct suspected of violating laws and regulations or criminal activity, the Company shall retain relevant records and report to and cooperate with competent authorities in their investigations.
13.2.2 If the Customer engages in any Circumstances for the Breach, the Customer shall bear the following liabilities for breach:
(1) The Company shall have the right to impose Restrictive Measures in full or in part on the Customer, the Customer's affiliated companies, Customer's Affiliates, and their respective accounts.
(2) If the Customer's Circumstances for the Breach result in losses to the Company and/or its affiliated companies, or if the Customer obtains Unreasonable Benefits from the Company and/or its affiliated companies, the Customer shall compensate for such losses or return such benefits. If the losses to the Company and/or its affiliated companies, or the Unreasonable Benefits obtained by the Customer from the Company and/or its affiliated companies, are in the form of resource rights and interests, the Customer shall pay the Company cash equivalent to the face value of such resource rights and interests.
(3) The Customer shall compensate the Company and/or its affiliated companies for the expenses incurred in enforcing their rights, including but not limited to investigation costs, travel expenses, attorney fees, litigation fees, preservation fees, preservation security fees, or preservation insurance fees.
(4) If the Customer's Circumstances for the Breach violate applicable laws and regulations, Service-Related Agreements and Rules, or various agreements and rules published by Media Platform Operators, or infringes the lawful rights and interests of third parties, the Customer shall independently bear full liability and ensure that the Platform is held harmless. If such breach causes losses to the Company or any Media Platform Operator, the Customer shall fully compensate the Company and such Media Platform Operator for such losses (including but not limited to compensation the Company pays to third parties, penalties imposed by competent authorities, litigation fees, and reasonable attorney fees).
(5) The Company shall have the right to directly deduct from the Customer's prepayments and account balances (including but not limited to cash, grants, cash-back red packets, coupons, or other convertible resource rights and interests), deposits, or balances and deposits in the Customer's accounts on Affiliated Platforms, as well as any settlement funds payable by the Company's affiliated companies to the Customer under other relevant agreements, the Service Fee, liquidated damages, compensation for loss, Unreasonable Benefits, and enforcement costs owed by the Customer. Any shortfall shall be supplemented by the Customer.
(6) The Company and/or its affiliated companies shall have the right, based on the severity of the Customer's breach of contract, to suspend or terminate cooperation with the Customer, its affiliated companies, and Customer's Affiliates, including but not limited to cooperation between the Customer, its affiliated companies, and Customer's Affiliates and the Ocean Engine Marketing Platform, Ocean Engine Local Service Ads, Ocean Engine Xingtu Platform, DOU+ Platform, and other Affiliated Platforms.
13.3 If the Customer, its affiliated companies or Customer's Affiliates commit fraud, make false statements, or engage in other improper conduct during their cooperation with the Company or its affiliated companies, resulting in losses to the Company or its affiliated companies, causing investigations or administrative penalties by competent authorities, or exposing the Company or its affiliated companies' personnel to risks of violating the law or committing criminal offenses, the Company and its affiliated companies shall have the right to immediately and unilaterally terminate all or part of the existing and future cooperation with the Customer, its affiliated companies and/or Customer's Affiliates, and reserve the right to pursue the Customer, its affiliated companies and/or Customer's Affiliates for liability of breach of contract and to recover all losses.

Article 14 Limitation of Liability and Exemption Clauses
14.1 Limitation of Liability
(1) If, due to the Company's fault, any agreed content materials are erroneously placed or omitted, the Company will compensate the Customer with resources of equal value in accordance with the principle of "compensating one for one error" or "compensating one for one omission." The Customer agrees that after the Company provides such compensation, the Company shall be exempt from any other liability.
(2) The Services are provided based on the status achievable by current technologies and conditions. The Company and the Media Platform Operator will use their best efforts to provide the Customer with continuous and secure services; however, they do not guarantee that the Services are flawless, nor can they foresee or prevent legal, technical or other risks at all times, including but not limited to interruptions, data loss, server/system delays and other losses and risks that may result from force majeure, viruses, trojans, hacker attacks, system instability, system vulnerabilities, defects in third-party services, government actions, etc. The Customer further agrees that if the Services provided by the Company and the Media Platform Operator contain defects that were unavoidable due to the prevailing industry technical level or could not have been foreseen by the Company and the Media Platform Operator, and the Company and the Media Platform Operator have made every effort to mitigate losses and continue to provide services to the Customer, such defects shall not constitute a breach of contract by the Company or the Media Platform Operator. In the meantime, the Customer agrees to waive any claims against the Company or the Media Platform Operator for related losses, including but not limited to loss of property, data, or information incurred to the Customer due to such defects.
(3) If the Company breaches the Agreement and causes actual losses to the Customer, the Company shall compensate the Customer for the direct, calculable actual losses. However, the maximum total amount of liquidated damages and/or compensation payable by the Company shall not exceed 20% of the total Service Fee corresponding to the plan/order related to such breach (calculated based on the Service Fee actually received by the Company). Under no circumstances shall the Company be liable for any indirect, consequential, punitive, incidental, or special damages, including any loss of profit arising from the Customer's use of the Services under the Agreement.
14.2 Force Majeure and Change in Circumstances
The Company, its affiliated companies and the Media Platform Operator are responsible for developing, operating and maintaining the Services and the Service Data query system, and will use their best efforts to maintain continuity and stability of the Services and systems. However, the Customer understands and accepts that if the Customer, the Company, its affiliated companies, or the Media Platform Operator delays or fails to perform its obligations in whole or in part due to force majeure or a change in circumstances, it shall not be held liable for breach of contract, provided that it promptly takes measures to mitigate the losses caused by the force majeure or change in circumstances. Force majeure includes but is not limited to government regulation, national policy adjustments, terrorist attacks, hacker attacks, system vulnerabilities/failures, natural disasters, sudden public incidents, war, strikes, riots, unrest, power outages, adjustments or technical failures by telecommunications providers, and virus or trojan attacks. The following events constitute a change in circumstances under the Agreement:
(1) Termination of servers. The Company and the Media Platform Operator may suspend the provision of the Services without prior notice to the Customer in the following circumstances:
i. Non-human factors causing unavoidable situations such as emergency maintenance or repair of service equipment.
ii. Failures of basic telecommunications services.
iii. Termination of platform line services.
For the above circumstances, the Company and the Media Platform Operator shall notify the Customer within 12 hours after such circumstances occur.
(2) Temporary inability of servers to operate normally due to unlawful attacks, and the Company and the Media Platform Operator are unable to restore service after making best efforts.
(3) Other significant objective changes occurring after the Agreement is concluded that could not be foreseen at the time of contract execution and are not caused by force majeure.
If a force majeure event or change in circumstances persists for 20 days or exceeds 30 cumulative days during the validity period of the Agreement, either party shall have the right to unilaterally terminate or cancel the Agreement by written notice.
14.3 Other Exemption Circumstances
(1) Based on considerations of the overall market interest and operational needs, as well as to provide better services, adjustments, restrictions, changes, or takedowns of the service content, service methods, product features, layout designs, or page designs under this Agreement due to reasons such as legal and regulatory provisions, Media Platform requirements, Platform rule changes, improving user experience, optimizing material quality, standardizing transactions for products or services post-placement conversion, protecting the legitimate rights and interests of users, and changes in national policies and market environment, are considered reasonable changes. If such adjustments, restrictions, changes, or takedowns result in the Services under this Agreement not being provided as agreed or not being continued in whole or in part, the Company shall not bear liability for breach of contract.
(2) To provide more comprehensive services to the Customer, the Company, its affiliated companies, and the Media Platform Operator have the right to perform inspection, maintenance, upgrades, etc., on the Platform or related equipment periodically or from time to time. Such situations may cause interruptions or suspensions of related services for a reasonable period. If this causes losses to the Customer, the Customer agrees to waive the right to pursue liability against the Company, its affiliated companies, and the Media Platform Operator.
(3) If circumstances including but not limited to requirements from competent authorities, social public events, media reports, or major time nodes occur, the Company has the right to adjust, suspend, or terminate the Services at the corresponding time node without bearing liability for breach of contract.
(4) If the Company is unable to provide the services as agreed due to the aforementioned circumstances, it shall resume providing services under conditions not lower than those originally agreed upon by both parties after the cessation of such circumstances. If the Company is unable to continue providing services based on the actual situation, both parties shall settle accounts based on the portion actually performed.
(5) When conducting placement activities in specific formats, the ability to place may be affected by Media Platform requirements and the status of the cooperating Media Platform account. If this results in the Services under this Agreement not being provided as agreed or not being continued in whole or in part, neither the Company nor the Media Platform Operator shall bear liability for breach of contract.
(6) When the Company provides services and generates billing data as agreed in this Agreement, if the display status of the Customer's Content Materials is abnormal, if there are issues with the software/hardware equipment or network configuration of the Customer or the network end-user, or if the network end-user independently sets or operates their network terminal equipment (e.g., mobile phones, computers, etc.), client application, website, mini program, etc., resulting in the failure to successfully display the Customer's Content Materials, this shall not constitute a breach of contract by the Company. If the aforementioned circumstances occur, the Company shall not bear any responsibility, and the Customer shall have no right to request the Company to refund the Service Fee already collected.
(7) QianChuan Platform has the right, for the overall operation of the services and the operational security of the Platform, to decide on the settings and scope of services/functions, and to modify, interrupt, suspend, or terminate Platform-related services based on the specific circumstances.

Article 15 Notification and Delivery
15.1 Contact Information
The Company and/or its affiliated companies may use one or more methods among web/mobile application announcements or prompts, electronic mail, mobile phone text messages, telephone calls, conventional mail delivery, or sending in-system messages within the management system of the Customer's registered service account, to deliver various rules, notices, prompts, and other information regarding the Services to the Customer. Such information shall be deemed accepted and agreed to by the Customer, and binding upon the Customer, once the Company publishes or sends it using any of the aforementioned methods. If the Customer does not accept this, please cease using the Services; otherwise, it shall be deemed that the Customer has accepted and agreed. Unless otherwise agreed in the Agreement, notices, documents, and materials exchanged between the parties for the purpose of concluding and performing this Agreement shall form part of this Agreement and have the same legal effect as this Agreement. The aforementioned notices, documents, and materials may be served by fax, mail, or electronic mail. If the Customer changes its fax number, mailing address, or electronic mail address, it shall make the modification in the system backend.
15.2 Delivery
(1) If the Company and/or its affiliated companies notifies the Customer in the manner specified above, the date on which the Customer is deemed to have learned of the change shall be determined as follows: the date of online publication or the effective date explicitly specified in the published content, the date the electronic mail enters the Customer's mail account, the date the in-system message enters the Customer's account message center, the date the fax is sent to the Customer, the date the telephone call is received, or the third working day after the express mail is sent. Under any circumstances, when the Customer sends a notice to the Company, it shall use electronic mail and/or fax and/or express mail (when sending the notice, entities shall affix their official seal). The date on which the Company is deemed to have learned of the notice is the same as above.
(2) If the Customer fails to receive relevant rules, notices, prompts, or other information due to incorrect electronic mail addresses, mobile numbers, communication addresses, etc., provided by the Customer, or failure to update such information promptly after a change, the Customer agrees that it shall still be deemed to have received the relevant information and be bound by it, and the Customer shall bear all consequences and responsibilities fully.
(3) If either party notifies the other party through multiple methods, the date on which the other party first receives the notice shall be the date of service of the notice.

Article 16 Term and Termination
16.1 Effectiveness
This Agreement shall take effect upon the Customer's online click to agree or in the manner agreed upon in the written agreement between the parties.
16.2 Termination of Agreement
(1) The Company may unilaterally terminate this Agreement by providing written notice to the Customer five calendar days in advance without bearing any liability.
(2) The Customer may apply to terminate this Agreement by providing notice 5 calendar days in advance. However, before submitting the application, the Customer shall ensure that there are no unresolved disputes under this Agreement and shall sign corresponding documents and complete the handling of related matters as required by the Company.
(3) If the Customer is a natural person and dies, disappears, or loses capacity for civil conduct, or if the Customer is a legal person and loses its legal person status, the Company has the right to terminate the Agreement. The Customer's successor/guardian or all shareholders/operators shall submit a settlement application to the Company within 6 months.
(4) If the Customer commits a breach of contract, the Company has the right to immediately suspend or terminate the Services, suspend or terminate this Agreement, and not refund the Service Fee already paid by the Customer.
16.3 Post-Termination Procedures
(1) Settlement. After the rescission or termination of the Agreement, both parties shall conduct financial settlement according to the terms of this Agreement.
(2) Service. The Company has the right to close all QianChuan Platform Accounts and account permissions under the Customer's name after the rescission or termination of the Agreement.
(3) Continued retention and use of various information retained by the Customer on the QianChuan Platform and Affiliated Platforms.
(4) The Company may still pursue liability for breach of contract against the Customer according to the terms of this Agreement for the Customer's breach.
16.4 Surviving Clauses
After the rescission or termination of this Agreement, the clauses in the Service-Related Agreements and Rules concerning data, intellectual property rights, confidentiality, Customer Licensed Content, liability for breach of contract, notice, jurisdiction, and those applicable to post-termination procedures, as well as Appendix I Commitment to Personal Information Protection and Appendix II Anti-Corruption Agreement, shall remain in effect.

Article 17 Miscellaneous Terms
17.1 Composition of the Agreement
This Agreement includes relevant agreements and Platform rules issued from time to time by the QianChuan Platform based on specific services, products, and functions, as well as Appendix I Commitment to Personal Information Protection and Appendix II Anti-Corruption Agreement. QianChuan Platform will update the aforementioned content from time to time. Once the relevant content clauses are amended, QianChuan Platform will notify or announce them in the manner agreed in the notice clauses. The modified content shall effectively replace the original clauses and become an integral part of this Agreement upon notification or announcement.
17.2 Terms Related to Ocean Engine Brand
As the QianChuan Platform is a business platform under the Ocean Engine brand, the Customer agrees to comply with the Management Regulations on the Use of Ocean Engine and Related Brands by Ocean Engine Partners and other relevant management regulations under the Ocean Engine brand and their subsequent updated versions, and acknowledges that the QianChuan Platform has the right to take relevant measures against the Customer based on the aforementioned regulations.
17.3 Assignability
Neither party may assign its rights and obligations under this Agreement to a third party without the consent of the other party; however, the Company has the right to assign all or part of its rights and obligations under this Agreement to a third party under the following circumstances:
(1) Change of operating entity and domain name. The QianChuan Platform and its Affiliated Platforms (including but not limited to the Doudian Platform, Ocean Engine Buyin Platform, and Premium Affiliate Platform) may change their names, operating entities, and/or platform domain names based on business adjustments, updates to national laws and regulations, and policy changes. If such changes occur, the rights and obligations related to the QianChuan Platform and/or its Affiliated Platforms in agreements previously signed by the Customer shall be wholly transferred to the updated operating entity and/or platform domain name.
(2) The Company has the right, by providing 5 days' prior notice, to assign all or part of its rights and obligations under this Agreement (including all rights, ownership, interests, obligations, and liabilities under this Agreement) to its affiliated companies.
(3) The Company and its affiliated companies have the right to entrust third-party service providers to provide the Customer with certain services under this Agreement related to account operation, placement, and product usage, including consultation, diagnosis, and optimization suggestions ("Third-Party Services"). If the Company entrusts a third-party service provider to provide Third-Party Services, it will notify the Customer in advance via in-system mail or backend pop-ups, among other methods, and fully disclose the information of the Third-Party Services. Third-party service providers may only provide services to the Customer within the scope of authorization disclosed by the Platform. To the extent necessary for the third-party service provider to provide services to the Customer within the scope of its mandate, the Customer authorizes the third-party service provider to access its Service Data through systems or interfaces provided by the Company. If there are defects in the performance of Third-Party Services, the Customer has the right to submit a complaint to the Company.
17.4 Trade Compliance
(1) Each party agrees that, during the cooperation based on this contract, it will comply with all applicable laws, regulations and requirements related to sanction and export control (collectively referred to as "trade compliance").
(2) Each party agrees that if any party is unable to continue to perform this agreement on the premise of legality and compliance due to trade compliance reasons, both parties shall jointly seek a solution or negotiate to terminate this agreement.
(3) Without limiting the provisions of the preceding paragraph, if either party violates any applicable trade compliance regulations, resulting in the continued performance of this Agreement violating applicable trade compliance requirements, the other party has the right to cease performing its relevant obligations under this Agreement, and the violating party shall compensate the other party for all losses suffered due to the aforementioned violation.
17.5 Confidentiality
(1) Any confidential information of one party learned or obtained by the other party in connection with the conclusion and performance of this Agreement shall be the proprietary information of the disclosing party. Neither party shall disclose any proprietary information or the cooperation between the parties to any person or entity without the prior written consent of the other party, and shall keep it confidential. However, the above restrictions do not apply to the following circumstances: 1) Disclosure is necessary for the normal performance of obligations under this Agreement; 2) Disclosure is required by national laws and regulations; 3) Disclosure is required by instructions or requirements received from judicial organs, administrative organs, or other competent authorities; 4) Disclosure is made to relevant departments to assist competent authorities in investigating and verifying suspected illegal activities committed by the Customer (including its employees) and/or the Customer's cooperation partners.
(2) The termination, rescission, revocation, or invalidity of this Agreement shall not affect the validity and binding force of this confidentiality clause on both parties.
17.6 Governing Law and Dispute Resolution
The conclusion, execution, interpretation of this Agreement, and resolution of disputes under this Agreement shall be governed by the laws of the mainland of the People's Republic of China. This Agreement is signed in Haidian District, Beijing. If any dispute arises between the Customer and the Company, both parties agree to submit the dispute to the Haidian District Court in Beijing for litigation.
17.7 Severability
If any clause of this Agreement is wholly or partially invalid or unenforceable due to violation of law or government regulations or for any other reason, that clause shall be deemed deleted. However, the deletion of such clause shall not affect the legal effect of the other clauses of this Agreement.
17.8 Independent Entities
You and the Company, as well as its affiliated companies, are independent entities. In no event shall this Agreement constitute any express or implied guarantee or condition by the Company and its affiliated companies to you, nor shall it constitute an agency, partnership, joint venture, or employment relationship between the parties.
17.9 Headings
The headings in this Agreement are for convenience and readability only and shall not affect the meaning or interpretation of any provision herein.
17.10 Version
(1) This Agreement may exist in multiple translated language versions. If there are any conflicts or ambiguities between different versions, the Chinese version shall prevail.
(2) If the Customer requires a paper copy of this Agreement, they can log into their Platform account and download and print the Agreement. The paper version printed by the Customer shall be completely consistent with the electronic version of this Agreement. In case of any inconsistency, the electronic version of this Agreement shall prevail.

Appendix I: Commitment to Personal Information Protection
Before using the Services, the Customer must carefully read and fully understand the contents of the following clauses and choose to accept or not accept them. Once the Customer accepts this Commitment to Personal Information Protection (hereinafter referred to as this "Commitment"), it shall abide by the terms of this Commitment and all systems and norms of the QianChuan Platform.
Whereas the Customer intends to (or is) logging in, accessing, and using the QianChuan Platform Services, and in order to comply with the provisions of laws and regulations related to personal information protection and to fully protect the personal information of relevant data subjects, the Customer and the Company will, depending on the specific circumstances, jointly process, entrust the processing of, or independently process relevant personal information. During the aforementioned processing of personal information, the Customer has the obligation to comply with the provisions of laws, regulations, rules and regulations, and national standards related to personal information protection (hereinafter referred to as the "Data Protection Requirements"), and to fulfill the obligations of personal information protection, data security, and confidentiality.
"Personal information" under this Commitment refers to: various information recorded electronically or by other means related to identified or identifiable natural persons, but does not include information after anonymization; "processing" of personal information includes the collection, storage, use, processing, transmission, provision, disclosure, deletion, etc., of personal information.
The Customer hereby represents and warrants the following:

The Customer's processing of personal information under this Commitment shall comply with the provisions of the Data Protection Requirements, strictly adhere to the principles of legality, legitimacy, necessity, and good faith in personal information processing, and shall only carry out corresponding processing activities within the scope necessary to achieve the purpose of the QianChuan Platform Service Agreement (hereinafter referred to as the "Master Agreement"). In the process of processing personal information, the Customer shall follow the principles of openness and transparency, disclose the rules for processing personal information to the relevant data subjects, clearly indicate the purpose, method, and scope of processing. Data processing shall have a clear and reasonable purpose, shall be directly related to the processing purpose, and shall be conducted within the minimum scope necessary to achieve the processing purpose. Data processing shall be conducted within the authorization scope of the data subjects and in a manner that has the least impact on the personal rights and interests of the data subjects, and shall avoid adverse effects on the rights and interests of data subjects due to inaccuracies or incompleteness of personal information. If processing relevant personal information exceeds the authorization scope of the data subjects, the Customer shall, unless otherwise stipulated by the Data Protection Requirements, obtain separate authorization and consent from the relevant data subjects before processing.
If it involves the Customer transmitting personal information to the Platform, the Customer undertakes that before transmitting the relevant personal information, it must comply with the provisions of the Data Protection Requirements. Unless otherwise stipulated by the Data Protection Requirements, the Customer undertakes that for the personal information it transmits to the Platform, it has fully informed the data subjects of the statutory content required by the Data Protection Requirements, such as the types of personal information involved, the purpose of processing, and the methods of processing, in a manner that meets transparency requirements, and has obtained the authorization and consent of the data subjects.
The Customer undertakes that uploading relevant personal information to the Platform and using the services under the Master Agreement will not violate the Data Protection Requirements or the terms of any relevant agreements/contracts between the Customer and the Company (if any), will not harm the legitimate rights and interests of the Company, its affiliated parties, relevant data subjects, or entities with relevant rights to the data, and will not exceed the scope of authorization and consent already given to the Customer and any other relevant parties by the data subjects or entities with relevant rights to the data regarding the Customer's relevant processing matters. If the Customer violates this provision, it shall be liable for compensating the harm caused by such actions to the Company, its affiliated parties, relevant data subjects, or entities with relevant rights to the data, and shall bear full responsibility.
If necessary for the cooperation and it involves the Customer obtaining relevant personal information from the Platform, the Customer undertakes that it will process the relevant personal information within the scope of the Master Agreement, in accordance with the Data Protection Requirements, within the authorization scope of the data subjects, and the security rules/policies set by the Company and the Platform, and must strictly ensure the security of the relevant personal information. Unless otherwise agreed in the Master Agreement, the Customer shall not subcontract the relevant personal information processing activities to any third party for processing without the written permission of the Company. Subject to this provision, the Customer shall bear full responsibility for the data processing activities of third parties. After the completion of the personal information processing activities specified in this provision, unless otherwise stipulated by laws and regulations, the Customer shall promptly delete the relevant personal information.
The Customer undertakes that, unless it obtains the written consent of the Company and is strictly limited by the Data Protection Requirements, the authorization scope of the data subjects, and the purpose scope of the Master Agreement, it will not share, provide, transfer, or publicly disclose relevant personal information to third parties, nor will it further process the relevant personal information beyond the aforementioned scope. Subject to this provision, if it is indeed necessary to transmit relevant personal information to a third party, the Customer undertakes that such processing activities will not violate the Data Protection Requirements or the terms of any relevant agreements/contracts between the Customer and the Company (if any), will not harm the legitimate rights and interests of the Company, its affiliated parties, relevant data subjects, or entities with relevant rights to the data, and will not exceed the scope of authorization and consent already given to the Customer and any other relevant parties by the data subjects or entities with relevant rights to the data regarding the Customer's relevant processing matters. The Customer will strictly restrict the processing activities of the third party and ensure the security of personal information. If the Customer violates this provision, it shall be liable for compensating the harm caused by such actions to the Company, its affiliated parties, relevant data subjects, and entities with relevant rights to the data, and shall bear full responsibility.
During the cooperation process, the Customer may use relevant technical services provided by the Company or its affiliated parties (e.g., site building services). The Customer acknowledges and confirms that if the relevant technical services involve the collection or further processing of personal information of users/customers of the Company or its affiliated parties on any platform/product of the Company or its affiliated parties or in other scenarios, the Customer shall ensure that the relevant processing activities fully comply with the provisions of the Data Protection Requirements, including but not limited to: the Customer shall, according to the provisions of the Data Protection Requirements, provide the relevant data subjects with the Customer's privacy policy or similar documents, inform them of the statutory content required by the Data Protection Requirements, such as the types of data processed, the purpose of processing, and the methods, and obtain the authorization and consent of the relevant data subjects. Simultaneously, it shall provide the Customer's true and valid contact information to facilitate the relevant data subjects to exercise the relevant rights under the Data Protection Requirements.
Data Interaction Involved in Relevant Services To fulfill placement requests and the return and display of content materials, in specific scenarios, the Customer and the Company will transmit relevant placement request data through technical means such as APIs. This includes uniquely hashed device identifiers, IP addresses, request IDs, timestamps, user operating system types, etc., processed by hashing or other security measures (hereinafter referred to as "Placement Request Data"). The Customer shall ensure that such Placement Request Data received shall only be used to achieve the purpose of the Master Agreement, shall not be used for any other purpose without the written permission of the Company, nor shall it be shared with any other third party or affiliated party or publicly disclosed. After achieving the aforementioned agreement purpose, the Customer shall promptly delete the relevant Placement Request Data. The Customer shall ensure that data processing complies with the provisions of laws and regulations and is continuously processed within the user's authorization scope. To achieve the purpose of data monitoring under the Master Agreement, the Customer and the Company will monitor and attribute the delivered content materials through technical means such as monitoring links. Specifically, while creating a plan/order, the Customer configures data monitoring links, monitoring codes, or adopts other technical means. When relevant users are exposed to the content materials or have other interactions with the content materials, the relevant monitoring data will be transmitted back to the Customer or a third-party monitoring institution through the aforementioned technical means. Data involved in monitoring scenarios include uniquely hashed device identifiers, IP addresses, request IDs, timestamps, user operating system types, user coarse geographic location, etc., processed by hashing or other security measures (hereinafter referred to as "Monitoring Data"). The Customer shall ensure that such Monitoring Data received shall only be used to achieve the purpose of data monitoring and attribution under the Master Agreement, shall not be used for any other purpose without the written permission of the Company, nor shall it be shared with any other third party or affiliated party or publicly disclosed. After achieving the purpose of data monitoring and attribution under the Master Agreement or upon termination of cooperation, the Customer shall promptly delete the relevant Monitoring Data. If the Customer entrusts a third-party monitoring company to conduct monitoring, the Customer shall urge the entrusted third-party monitoring institution to fulfill the above obligations after achieving the aforementioned purposes.
The Customer undertakes that it will not engage in the following illegal, non-compliant, or socially unethical behaviors or activities through the services under the Master Agreement and/or by utilizing the processing of relevant data:

a) Any behavior or activity related to obscenity, pornography, gambling, superstition, terrorism, violence, fraud, etc.
b) Any behavior or activity related to expressing discrimination against ethnicity, race, religion, disability, disease, etc.
c) Any use of the neutral technical analysis services provided by the Company or its affiliated parties (including analysis reports or other services) to further create audience group lists involving the aforementioned information or labels, produce any analysis reports, or use them to promote the Customer's products/services or for other purposes.
d) Any illegal or improper mining of the personal identity of relevant data subjects and/or infringement or intrusion upon their privacy or peace (including but not limited to the privacy infringement behaviors specified in Article 1033 of the Civil Code of the People's Republic of China).

One of the purposes of the Company's provision of QianChuan Platform Services is to provide appropriate product and service displays to audience groups and to offer marketing and placement channels for products/services to relevant Customers, rather than improperly mining and intruding upon the specific real identities of relevant audience groups. In the meantime, the Company does not wish for Customers to exploit the hardships of audience groups to obtain further commercial benefits through the services under the Master Agreement. Therefore, the Company does not permit the use of personal information or label categories related to the personal hardships of data subjects to infringe upon individual rights or result in unjust treatment. Furthermore, audience groups affected by social prejudice and discrimination may suffer negative chain effects in accessing information and may not receive fair treatment. Therefore, the Company does not allow the use of biased and discriminatory personal information or labels, and based on this, the use of the services under the Master Agreement for specific categories of products or services based on the aforementioned personal information or labels. If the Customer violates this provision, it shall be liable for compensating the harm caused by such actions to the Company, its affiliated parties, relevant data subjects, and entities with relevant rights to the data, and shall bear full responsibility.
The Customer undertakes that it will not attempt to obtain relevant personal information through illegal means or in ways that compromise the security rules of the Company and the Platform, in violation of the Data Protection Requirements.
The Customer understands and undertakes that, to comply with the provisions of the Data Protection Requirements and based on the purpose of protecting the security of relevant personal information, relevant technical measures (such as encryption technology, etc.) shall be taken during data transmission and processing to ensure the security of personal information. The Customer undertakes that it will actively cooperate with the Company to process relevant personal information in a form that complies with the Data Protection Requirements.
The Customer undertakes that it possesses the necessary organizational management systems and technical measures as stipulated by the Data Protection Requirements to ensure the security of personal information. If a personal information security incident occurs or is likely to occur (referring to the leakage, destruction and damage, alteration, loss, unauthorized access and processing of personal information, and the resulting harm to the relevant rights and interests of data subjects), the Customer shall immediately notify the Company in writing and take effective remedial measures at the first opportunity. If such a personal information security incident is caused due to the Customer's reasons, the Customer undertakes that it will independently handle the disputes arising therefrom (including but not limited to complaints, administrative penalties, and litigation disputes), hold the Company, its affiliated parties, relevant data subjects, and entities with relevant rights to the data harmless from harm and loss, and bear full responsibility.
The Customer acknowledges and confirms that during its use of the services under the Master Agreement, all data and information from the Customer will be stored on servers within Chinese mainland. The Customer shall ensure that the data and information it provides comply with the relevant provisions of the local laws, regulations, and policies of the Customer.
The Customer undertakes that, if required by the Company/Platform, it will promptly provide the Company with all necessary information to demonstrate the Customer's compliance with the Data Protection Requirements and the processing of personal information within the scope agreed in the Master Agreement and this Commitment and within the authorization scope of the data subjects. The aforesaid necessary information includes but is not limited to: the Customer's data security capability and Personal Information Processing. The Customer warrants that any information provided under such circumstances is true, accurate, and free of falsities or misinformation. The Company shall have the right to conduct audits on the Customer's data security and processing, and the Customer shall actively assist the Company in doing so.
In the event that the cooperation period of the Master Agreement expires or the cooperation between the Customer and the Company is terminated for any other reasons, the Customer agrees to delete or destroy all Personal Information obtained from the Company/Platform, including original and backup data. The Customer shall warrant that the deleted data cannot be recovered using technical means or measures.
If the Customer violates this Commitment, it shall be deemed a material breach of contract and/or infringement. The Company has the right to require the Customer to compensate for all losses suffered by the Company, its affiliated parties, data subjects, entities with relevant rights to the data, or third parties, and has the right to unilaterally suspend or terminate the Customer's placement demands and any cooperation with the Customer. The Customer shall bear all legal liabilities and shall be responsible for eliminating the impact and resolving the matter properly.
The Commitment will not be terminated or invalidated for the invalidation, suspension or termination of the Master Agreement or the cooperation.

Appendix II Anti-Corruption Agreement
Article 1 Definitions
For the avoidance of doubt, the meanings of the following key terms in this Agreement are as follows:
Entity: refers to various types of companies, enterprises, institutions, organs, groups, and organizations, including government organs, state-owned, collectively-owned, wholly-owned, private, and other types of enterprises, institutions, and organizations.
State institution: refers to: (1) national or local government of a country and its related organs, departments, branches, councils, and committees, as well as judicial organs; (2) associations, organizations, commercial institutions, or enterprises owned or controlled by the subjects listed in the preceding (1); (3) political parties; and (4) international public organizations.
State personnel: refers to: (1) officials and staff of central and local governments at all levels, state institutions, and their related departments or units; (2) persons who engage in public service or exercise public functions in an official capacity on behalf of a state institution; (3) persons engaged in public service in state-owned enterprises, institutions, or people's organizations, and persons assigned by state-owned enterprises or institutions to non-state-owned enterprises, institutions, or social groups to engage in public service; (4) political party officials and candidates for political office; (5) staff of international public organizations; and (6) members of royal families (where applicable).
Related party: refers to the Customer's shareholders, directors, supervisors, senior management personnel, employees, and other subjects acting on behalf of any of the foregoing (e.g., authorized agents, intermediaries, contractors, subcontractors).
Conflict of interest: refers to a situation where the Customer or its related party, due to a specific relationship of identity or an interest of an economic nature with the Company and its affiliated companies, their shareholders, directors, supervisors, senior management personnel, employees, or persons of influence over them, may cause damage to the interests of the Company and its affiliated companies in the relevant cooperation.
Article 2 Anti-Bribery
The Customer understands and shall consistently comply with all applicable anti-corruption laws and regulations. Before and during the cooperation under this Agreement, the Customer, its affiliated companies, and related parties have not and shall not directly or indirectly:

Offer, promise, approve, or authorize any property or other benefit to any entity or individual in order to: (1) influence any official decision or act of any entity or individual; (2) improperly obtain or maintain any business opportunity or competitive advantage; or (3) obtain any other improper benefit; or
Solicit or accept any rebate, kickback, unconventional business entertainment, or other improper benefit from any employee of the Company and its affiliated companies, or any other entity or individual related to the cooperation.

Article 3 Conflict of Interest
Before and during the cooperation under this Agreement, the Customer, its affiliated companies, and its related parties have not and shall not have any conflict of interest with the Company and its affiliated companies, including but not limited to: (1) the Customer, its affiliated companies, or their related parties providing loans in any form to employees of the Company and its affiliated companies, or persons of influence over them (e.g., their spouses, close relatives, interested parties); (2) personnel of the Customer, its affiliated companies, or their related parties being incumbent employees of the Company and its affiliated companies, former employees of the Company and its affiliated companies who left within one year, or persons of influence over employees of the Company and its affiliated companies, and participating in business dealings with the Company and its affiliated companies; (3) allowing employees of the Company and its affiliated companies or persons of influence over them to hold equity in the Customer, or having it held by a third party on their behalf, during the cooperation (excluding holdings of less than 0.1% in a listed company or shares held through funds or trusts over which the individual has no actual control).
The Customer has the obligation to promptly disclose known or potential conflicts of interest to the Company and its affiliated companies, and cooperate with the Company and its affiliated companies in taking appropriate measures to eliminate any adverse impact such conflicts of interest may have on the cooperation between the parties.
Article 4 Compliance Audit
During the cooperation period and for five (5) years after the rescission or termination of the cooperation, the Customer shall retain all books and financial records related to the cooperation. The Company has the right to copy and retain such records or documents. The Customer shall implement internal control measures to ensure the accuracy of financial statements and transaction information, and reflect all activities and expenses related to the cooperation in its financial records.
If the Company has reasonable grounds to believe that the Customer, its affiliated companies, or its related parties have violated the terms of this Agreement during the cooperation period, the Company has the right to audit the Customer's records related to the cooperation by itself or by entrusting a professional third party, including but not limited to on-site visits, reviewing relevant books and financial records, reviewing relevant transaction documents and records, and interviewing relevant personnel. The Customer shall actively assist and cooperate with the Company in conducting the audit and shall not refuse the audit, conceal information, or provide false information.
Article 5 Reporting
If any violation or attempted violation of this Agreement is discovered before the signing of this Agreement or during the cooperation period under this Agreement, the Customer shall report it to the Company's dedicated email address (lianjie@bytedance.com) or immediately inform the Company. The Company shall keep the identity of the whistleblower and their reporting activities confidential.
For truthful and valid reports, after the reported incident is verified, the Company will, based on its internal policies and the specific circumstances of the reported incident, reward the whistleblower with an amount ranging from RMB 10,000 to RMB 1,000,000.
Article 6 Liability for Breach of Contract
If, before the execution of this Agreement or during the cooperation period under this Agreement, the Customer, its affiliated companies, or its related parties commit any act of non-compliance or partial non-compliance with the aforementioned terms, fail to actively cooperate with or intentionally conceal relevant information during the Company's investigation, or if the Company has reasonable grounds to believe that the Customer, its affiliated companies, or its related parties pose a risk of violating these terms—including but not limited to failing to fulfill notification and disclosure obligations, refusing to cooperate with audits, having significantly inaccurate financial records, or engaging in material misrepresentation or (suspected) bribery—then such conduct shall constitute a material breach of this Agreement. The Company and its affiliated companies shall have the right to: (1) immediately unilaterally terminate this Agreement by notice without paying any amounts related to this Agreement, and the Customer shall also pay the Company 30% of the total contract value involved as liquidated damages (if relevant laws and regulations stipulate a higher percentage, such higher percentage shall apply). If the aforementioned liquidated damages are less than RMB 100,000 or if the liquidated damages are difficult to calculate, the amount shall be RMB 100,000. The Company and its affiliated companies have the right to directly deduct the liquidated damages payable by the Customer from the contract payments; (2) place the Customer, its affiliated companies, and its related parties on a blacklist, and completely prohibit or partially restrict all or part of their current and future cooperation with the Company and its affiliated companies, including but not limited to cooperation under this Agreement; and (3) announce and publicize the breach of contract by the Customer, its affiliated companies, and its related parties through channels other than the Company and its affiliated companies.
The Customer, its affiliated companies, and its related parties shall bear full liability for violating this clause. If the Company and/or its affiliated companies incur any losses, damages, claims, or penalties due to the Customer, its affiliated companies, or its related parties violating any terms under the Agreement, the Customer shall compensate the Company and its affiliated companies, safeguard their interests, and hold them harmless from any liability. The Company and its affiliated companies reserve the right to pursue civil and/or criminal liability against the Customer and its directly responsible individuals.